Cognitive Dissonance: Why Your User’s Brains Hurt

Cognitive Dissonance and The Choice Paradox

Cogni-Huh What-O-Nance?

A powerful cause of dissonance is an idea in conflict with a fundamental element of the self-concept, such as “I am a good person” or “I made the right decision”. The anxiety that comes with the possibility of having made a bad decision can… read more