This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Do you ever feel like there’s a competitor around every corner? Budding entrepreneurs often hesitate to follow their business dreams because they believe their target market is… read more
It’s time for our best news of this week. We have a lot of graphic and web design, a bit of architecture, ads, tech news, awesome reads and other crazy stuff! So take a look at the links we’ve selected for your inspiration and to keep you updated about what’s… read more
View engaging conference lectures, interesting how to discussions, and high quality freelance advice via video here on FreelanceSwitch.
This week we look at What to do if a Client Hates Your Design (and more!) by spoongraphics. In this video learn what you can do if your client dislikes your design… read more
Social media connectivity and the digitization of news have not squashed American fervor for local news, a Pew study says. Nearly three quarters of adults are consistently plugged into local news — so much so that 32% of survey participants say the loss of local outlets would majorly impact their… read more
Aside from the time you purposefully waste at work — checking Facebook or playing Draw Something, as the kids do — there’s a lot of other stuff that can slow you down at the office. The productivity of a “knowledge worker” (read: non-farmer) hinges on communication and the ability to… read more
Back in 2003, when blogs were just catching on with the mainstream, college student Matthew Cerrone started a GeoCities site called MetsBlog.com to track his favorite baseball team. Fast-forward nine years and he’s turned the hobby into a full-time job.
Cerrone’s story offers a window into how sports fans today… read more
Liz Elting is co-founder and co-CEO of TransPerfect, the world’s largest privately held provider of language and business services.
The world’s population reached 7 billion in Oct. 2011, and according to an IDC report, one in every seven of those people owns a smart device. By now, we’ve all heard,… read more
Coming up with an idea for a new app that would help you and others isn’t that hard. If an idea was all that counted, the Angry Birds success story wouldn’t be that rare. What’s difficult is seeing your vision through to completion, actually building the product you’ve dreamed of,… read more
Are you based in San Francisco and looking for your next career opportunity? If so, there may be a place for you on Mashable‘s growing sales team. We’re looking for smart, resourceful candidates with ad sales and digital media experience for our Director of West Coast Sales opening.
The Director of… read more
Lee Hirsch, the director of the documentary Bully, has taken to Reddit to do one of the site’s famous ‘Ask Me Anything’ crowdsourced interviews.
The filmmaker will be answering questions about the film, the concept of bullying, and any other question that Redditors may ask — which are known to… read more
Netflix employees have one less thing to keep track of: the amount of vacation days they take. Co-founder Reed Hastings recently told Bloomberg Businessweek that Netflix has an unlimited vacation policy.
In an effort to separate itself from bureaucratic corporations, Netflix, with its 900 employees, abandoned the typical vacation allotment… read more
Do you code for a living? Then congratulations, you have the best job in America right now, according to a new survey.
CareerCast, a site for job seekers, listed the top 200 jobs of 2012. Software engineer had the best overall score when you average work environment, income, stress level,… read more
Interlinking can be defined as one of the best ways to keep your visitors stay longer and let them navigate different pages of your website. It is the way that provides your visitors an opportunity to explore your website more based on their interest. Apart from that more page requests… read more
Video Inspiration is a weekly(ish) post where we either feature a specific artist or show a sort of “best of” list of videos we’ve discovered during the week. Everything here may not be brand new, but we felt it worth sharing with the community. If you have good… read more
We’re pleased to announce that Mashable has been nominated for a Webby Award in the Websites category for best business blog.
Business coverage has always been core to Mashable since our days covering early Web 2.0 companies. Today, we continue to document how digital transforms business at all levels. Beyond business… read more
Google may not be the new kid on the block anymore, but it’s still growing like one.
As this infographic from Statista shows, the company continues its upward trajectory, at least if you go by revenues, stock price, net income and market share. As of the first-quarter of 2012, Google… read more
At the National Association of Broadcasters (NAB) Show, digital media professionals will present, educate and collaborate on the industry’s latest technology. The show takes place April 14-19 in Las Vegas, Nev.
Founded in 1923, NAB has certainly come a long way from its roots in film and radio advocacy. Now the… read more
If someone asked me to explain what a corporate website looked to them the odds are I wouldn’t use words like “attractive”, “visually pleasing”, or “creative.” Unfortunately when I think of a corporate website the immediate stereotypes that come to mind are minimal design elements, lots of text, black and… read more
This blog post by Amber Rice on PRDaily.com tickled my fancy. Maybe it’s because many of my friends have toddlers, or maybe it’s because I’m pregnant—but I think adults can learn a lot from little kids. Below are some of Rice’s suggestions, as well as some of my own.
Be… read more
Lately, I have really started to get into listening to podcasts, especially tech and productivity ones. They are great for my long commutes to and from work, and a good break from the constant negativity that is out there on talk radio.
I also find that I am also listening to… read more
In a post on her blog last year, WordPress designer, business woman and author Lisa Sabin Wilson, talked about how thankful she is to be part of the WordPress economy. It’s an economy that thousands of people, the world over, are benefiting from (including me!). It is an economy built… read more
Freelancers are those who work from their own comfort zone: be it home or a public café, they can work from any space of their choice. Freelancing, therefore, comes with many advantages, such as flexibility of working space and environment, flexibility of time, and so on. However, many responsibilities come… read more
If there is one thing I miss about working in the corporate world, it is having teams of people working in the background that I can call on for any type of support my business may need.
Have a legal question? Dial the extension to get someone in… read more
Today we have a 25 fully-layered PSD web templates that have not only been designed with current web design trends in mind, but are also so detailed and professional you simply won’t believe they are free to download.
But, do you know something, they all are! Enjoy.
You may also… read more
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Every designer loves a foray into the minimalist — even if you make your bread and butter designing wildly grungy logos for metal bands using absurd, busy fonts and lots of black and red (not that this is a common niche for designers who do want to… read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: SafeShepherd
Quick Pitch: SafeShepherd finds and removes your information from websites that sell it.
Genius Idea: Automating each… read more
Harry Potter author J.K. Rowling released details of her forthcoming adult novel, The Casual Vacancy, alongside her newly redesigned website Thursday.
Until Thursday, the author’s website, JKRowling.com, had been under construction and inaccessible for several months.
The new design reflects a cleaner, more streamlined aesthetic. It’s available in a variety of… read more
Earlier this week it was reported that aerospace and defense firm Boeing is developing its own mobile phone for the James Bonds of the world — namely, the defense and intelligence communities.
The phone will compete with other “highly secure communication devices,” but will have a lower price-point… read more
If all goes well on April 30, Elon Musk’s Dragon spaceship will become the first private space vehicle to rocket off into space and dock with the now-completed International Space Station.
It will be yet another major milestone for Musk, who seems to make a career of them.
The 40… read more
Google is planning a two-for-one stock split that will take effect sometime after June 21. The split, which investors have been requesting for some time, is designed to preserve the power of existing shareholders.
The company is planning to create a new class of non-voting capital stock, to be listed on… read more
Matthew Siegel is the co-founder of Indaba Music, an online community of musicians making and promoting music. He was named one of Billboard’s “30 Under 30” power players of the music industry in 2010. Follow him @matthewlsiegel.
This week, pages upon pages of commentary have been written about Facebook’s… read more
IWearYourShirt.com’s chief t-shirt wearer, Jason Sadler, decided to he wanted to get paid to wear t-shirts for a living in the fall of 2008. With zero followers on social media, no video experience and a small Rolodex of contacts, Jason dove head first into becoming a virtual billboard for any… read more
From digital advertising conferences to programming hackathons and everything in between, you’ll definitely find a swanky locale to suit your professional and personal interests on Mashable’s new Events Board. Whether you’re an event organizer or an event-goer, our Events Board is an essential resource for helping you build relationships, engage… read more
It’s common knowledge that dreams reflect our subconscious thoughts and feelings. But is it possible to actually manipulate our subconscious, so we can think, feel and dream however we want?
That’s the premise behind Dream:ON, a new iPhone app being used as a mass-participation study to test whether people really… read more
Former Republican presidential candidate Herman Cain has recently been peppering YouTube with a series of provocative Internet ads which attempt to bring attention to his views on the U.S. tax system.
The description of the latest Herman Cain ad on YouTube argues, “The farmer is fine, but the average American… read more
Back in 2010, Tipp-Ex, makers of a brand of white-out tape, became a YouTube sensation with an innovative video. Viewers were able to control the plot of the video a la Mad Libs.
The initial ad, which has received 19.2 million views on YouTube, featured a camper who confronts a… read more
The same patent lawyer who defended iPad, iPod and iPhone technology is now defending thermostat tech for Nest Labs.
Nest Labs announced on Thursday that Richard Lutton Jr., Apple’s former chief intellectual property officer, will be joining the startup thermostat maker as general counsel.
His first task will be to… read more
In the wake of the Department of Justice lawsuit against Apple and book publishers over ebook pricing, Amazon is in a renewed position of strength. Emboldened by Wednesday’s news, the online retailer has already made plans to lower ebook prices.
In an emailed statement, Amazon said “[The settlement] is a big… read more
No one is perfect, and we can all improve upon ourselves to become better businesspeople. I really liked this article by Brad Lebo, one of the principals at Vital Growth.
He lists some challenges that each and every one of us can focus on and conquer in order to… read more
The world of typography can be daunting, to say the least. For a few dollars, you can download 10,000+ fonts in just a few minutes and tens of thousands are available for free if you are willing to sort through them all. Not only are there a plethora of font… read more
We all know that we need to spend as much time as we can networking with prospective clients. But how much time should you spend networking with other freelancers?
Other Freelancers Aren’t Just Competition
As a freelancer, other freelancers have to seem like competition. But those other freelancers can also be… read more
Have you started work on a new app? Are you in need of some design inspiration? Well, your in luck. Today we have a showcase of 30 beautifully designed pixel-perfect iPad UIs that will stimulate your inspiration in no time.
If you know of any others please leave a… read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: License123.
Quick Pitch: License 123 connects business owners with applications, forms and other paperwork they need, based… read more
Use Free Website Builder Services for your Online Business
Gilad de Vries is vice president, brands and agencies at Outbrain. Before joining Outbrain he served as VP of Digital Media and Principal at Carmel Ventures, one of Israel’s top venture capital firms.
Lately, it’s impossible to open a newsletter, check Google alerts, or visit any news sites without reading… read more
Many CEOs forbid use of social media at work, but recent research shows that web surfing leads to increased productivity.
This Keas infographic explores the benefits of social media in the workplace, showing that social connections make people happier and a brief recess involving Internet-browsing increases productivity.
An Academy of Management experiment… read more
Calling all robot-makers! The Defense Advanced Research Projects Agency (DARPA) is calling on anyone who can advance current robot technology past existing limits to create an autonomous bot for the DOD’s “disaster recovery mission.”
“Robots played a supporting role in mitigating fallout from the Fukushima nuclear plant disaster in Japan,… read more
Caine Monroy has proven there’s no limit to what you can create from a big pile of cardboard and an even bigger imagination.
The 9-year-old from Los Angeles built a fantasy arcade in his father’s East L.A. used car parts shop during his summer vacation. He created the entire… read more
“Going viral” is a distinct phenomenon particular to today’s Internet culture. But if you think about it, viral movements have been around forever. How else do you explain those horrifying motivational posters from a decade ago, or Britney Spears, or Furbies? Ick.
An incredibly powerful sub-category of viral content on the… read more
Eric Siu is the Vice President of SEO at Evergreen Search Marketing. He also writes about SEO topics such as the 10 Immutable Laws of SEO. Follow him @ericosiu
Disconnecting in the digital age seems like a virtue and a sin. The reality is, it’s hard to unplug. So much of… read more
There are plenty of deals to be had on the App Store, however with such a huge number of apps, it is impossible to scout out the best ones without a bit of help. Well, that’s where we come in! From now on, Mac AppStorm will be publishing every Wednesday… read more
The Cyber Intelligence Sharing and Protection Act (CISPA) has plenty of people in the tech community worried that it’s going to be the next Stop Online Piracy Act (SOPA).
The bill’s authors flatly deny the charge, saying it’s focused on cybersecurity rather than intellectual property. But some people aren’t buying… read more
Stüssy — retailer of mens and womens sportswear — is trading up Facebook Likes for a strip tease on the social network. The campaign’s promise: “The more likes, the more clothes come off.”
The “Strip for Likes” campaign debuted on April 10 for the re-launch of their Amsterdam Facebook Page…. read more
IWearYourShirt.com founder Jason Sadler will be answering questions from readers live at 3 p.m. ET (12 p.m. PT) tomorrow, April 12 exclusively on Mashable. As part of the Young Entrepreneur Council’s program, YEC Global, Sadler will be answering questions live via video chat, broadcast exclusively on this site.
IWearYourShirt.com‘s chief t-shirt… read more
A little R&R can go a long way to refresh the body and fill your mind with all the great ideas you need for creative success. In this article, Divya Rawat shares a series of things you can do during your off time to keep yourself productive, energized,… read more
When I read this article about how Sheryl Sandberg, Facebook’s COO, leaves work at—gasp! 5:30 pm every day—I was both happy and annoyed.
I am a huge proponent for working smarter—not longer or harder. I can get done in a few hours what takes some people all day. I am… read more
It’s always nice to hear a good success story. That’s what struck me when I read about Andrea Wren. The UK-based freelance journalist successfully made a career out of freelance writing with no previous experience or training. Andrea is proof that as long as you can write well, you… read more
Every now and again I’ll get a client who already knows exactly how they want their website to look. Now, some times this can be quite nice as it makes the design process quite a bit easier on my end, other times it can be a bit frustrating as their… read more
Have you ever backed a Kickstarter project?
Kickstarter is one of the most phenomenal projects on the internet today in many ways. It’s a site where anyone can launch a project to raise funding for a product they’ve always dreamed of making. From new magazines to theme parks to gadgets,… read more
Brian Honigman is the digital marketing manager at Marc Ecko Enterprises. He is a part of Ecko’s marketing and ecommerce team, ensuring a polished brand experience across all channels. Follow him on Twitter @Brian_Honigman.
Between the rise in location-based social networks, like Foursquare, and the mobile market’s meteoric growth,… read more
When Instagram launched its first app in October 2010, it did not strike most people as the kind of startup that would be acquired for $1 billion.
“We were all like, ‘what’s the big deal? It’s just photos and filters,” Brian Blau, a Research Director with the Consumer Technology and… read more
Ken Taylor is an illustrator and designer based in Melbourne Australia. He primarily works with the music industry so he designed for many Australian bands but he also did some movie posters and let me tell you they are just gorgeous and so detailed. Here’s a set of some of… read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Wingsplay
Quick Pitch: Earn money to share ads with your social network
Genius Idea: Wingsplay gives average… read more
Emmy Award winner Anthony LaPaglia will play a detective tracking a young Julian Assange in an upcoming film that focuses on the WikiLeaks founder’s early forays into Internet hacking.
Golden Globe winner Rachel Griffiths will play Assange’s activist mother. Assange himself will be played by film newcomer Alex Williams.
The… read more
Online retailers have become a growing threat to lifestyle magazines over the past few years, hiring away influential editors and building their own magazine-like interactive spreads.
Now magazines are fighting back — by establishing online shops of their own.
Time Out New York, a weekly print and digital magazine covering film,… read more
In the age of technology, businesses are increasingly made or broken by the quality of their websites. If you’re thinking about forking over a sizeable wad of cash to pursue an online doctorate degree, you’re probably going to be heavily influenced by the quality of the school’s website, right? Modernized,… read more
When Facebook decided to acquire Instagram for a whopping $1 billion on Monday, the two companies weren’t the only ones with reason to pop open a bottle of champagne.
The acquisition has lent legitimacy to a whole genre of startups — photo-sharing apps — previously accused of being a fad.
“Every… read more
We are happy to announce this giveaway with Supercombo, a range from the well-known clothing company Funkrush by Pete Harrison (aka. Aeiko). Supercombo is a very diverse range of selling items including t-shirts, wallets, key rings and you name it! For this giveaway, we have a choice of 2 (two)… read more
An open source application is a piece of software for which the source code is available and in the public domain. Developers are able to download the code and modify, contribute and change it to suit their needs. This means businesses can ‘tweak’ software according to their needs and individuals… read more
Texts From Hillary, a hot new Tumblr featuring a sunglasses-clad, all business Hillary Clinton checking her cellphone on a military plane, got a guest submission from an unexpected source on Monday: Secretary of State Clinton herself.
“sup adam. nice selfie Stace :-)” reads Madam Secretary’s post. “ROFL @ ur Tumblr! g2g… read more
Marc Georges is a freelance journalist. He writes about how technology is shaping our culture and society. In his free time, Marc produces comedy videos on news and politics with his pals at The Full Ginsburg. Follow him @marcgeorges.
There’s no mistaking it: Columbus, Ohio is a sports town. Drive through the city… read more
I was engrossed in this blog post about why creative businesses fail written by Jason Aten. I work in a creative field (magazine publishing) with many creative people (writers, photographers, and graphic designers). If you work in the creative industry and are looking to start your own business—listen up!
Jason… read more
If you are not familiar with Google+ consider reading my previous article –
8 Reasons that Make Google+ Better than Facebook and Twitter – for an introduction.
This article is about the differences between Google+ pages and Google+ profiles. This way you can use each of them to represent… read more
Thanks to the internet, it is more advantageous to work as a freelancer these days. You can conveniently find clients online, market your work effectively at a low cost (or for free), network with colleagues, run your website, research, handle your accounting and a lot more.
But having such easy… read more
Today, Web site Design is a very important part of current Graphic Design. To keep up with the fast-paced web design industry you must look out self education sources, such as books, books are very important, helps us to build our spirit, give information, helps us to write and think… read more
An Exclusive Series for Newsletter Subscribers
Are you a FreelanceSwitch Newsletter subscriber? If not, now’s the time to join! We’re running a fantastic series of articles, focused on how you can effectively and easily price your services.
We’ll be looking at topics such as hourly vs. fixed rates, assessing the competition,… read more
This is our weekly column were we share our favorite design related articles, resources and cool tidbits from the past week. Enjoy :)
If you would like to receive our daily updates and keep up to date with the latest and greatest articles and resources from the… read more
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We know the conventional wisdom says that black text on a white background provides the most user-friendly experience. There’s plenty of whitespace to guide the eye, and the text is easy to read. It’s harder to get the same feeling with black designs: even with equivalent spacing,… read more
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There is a lot of talk about Internet marketing and the new era of social media. It is now easier than ever before to create accounts on many infamous social websites to build up your own brand. But this technique requires strategy and a bit of… read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Pinweel
Quick Pitch: Pinweel is a free iPhone app that lets you snap photos, apply filters and… read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Apptopia
Quick Pitch: Apptopia is a marketplace where developers can sell their apps.
Genius Idea: A… read more
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When you first launch a mobile app there is often a huge influx of downloads in the first few days. This is followed by a lull after your app drops out of the brand new section. The solution to keeping your downloads constant is building up… read more
Guy Nirpaz is the CEO and co-founder of Totango, which provides a customer engagement platform for software companies.
Selling cloud and software-as-a-service applications is all about driving usage, adoption, and customer success—not about selling. This is obviously true for onboarding new customers, who start with a free trial and will only… read more
Netflix has a new feature: Instantly streaming thousands of dollars to lobbyists and candidates through a Political Action Committee.
The company has formed a committee named FLIXPAC, according to Politico. Put simply, a PAC is an organization that lobbies for a certain candidate or piece of legislation. Via FLIXPAC, Netflix can… read more
Use Dragon Logos and Create some Attraction in your Business
Finding something to do around town is pretty easy. Finding something to do around town when you actually have free time, however, can sometimes pose quite the challenge. A new app called Time to Enjoy helps you discover events near you at times you’re looking for something to do.
“When you… read more
Just how wealthy are Instagram‘s nine employees after Facebook acquired the two-year-old startup for $1 billion?
Ridiculously wealthy, according to one report. A source “close to the company” — likely an investor — shared some of Instagram’s 2011 financial data with Wired. According to the data, Instagram cofounder and CEO Kevin… read more
Trevor Jonas is director of social media at Access Communications, where he develops digital communications strategies for clients spanning the financial services, consumer electronics, and food and beverage industries. Follow him @TrevR.
Earlier this year, Microsoft brought in an acapella group to sing tweets from CES 2012 and last month Skype… read more
For Facebook, buying Instagram looks like one of the smartest acquisitions the company has ever made. But when the news first broke that Facebook had acquired Instagram, my immediate instinct was dread.
I tweeted that my favorite mobile app was now destined to be ruined. Given the stunned reaction from… read more
Mashable Connect is only a few weeks away! Now’s a better time than ever to get your pass to our biggest conference of the year.
There are many reasons to attend Mashable’s largest conference of the year, and now we have one more: breakout sessions.
In addition to a diverse… read more
Whether you’re a freelancer, billing your clients by the hour, or are working with your team on an awesome idea, It’s always a good idea to track your time. Tracking time lets you plan your tasks better, period. But most of the apps available are riddled with bugs or confusing… read more
Comparing Instagram to Kodak
On April 9, Facebook announced plans to acquire popular photo-sharing app Instagram. Earlier this year,… read more
Alex Goldfayn’s new book is called Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t). He is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo and Logitech.
Experience is the enemy of thinking big. So is fear,… read more
Startup Marketing Trend: Viral ‘Coming Soon’ Pages
New York City’s dilapidated phone booths are getting a high-tech makeover. Hundreds of phone booths will soon be outfitted with iPad-like touchscreen devices for directions and hyper-local news.
New Yorkers will see 32-inch smart screens in neighborhood phone booths starting next month, as part of a Department of Information Technology and… read more
What else can be so great for a designer than finding out high quality Photoshop PSD files? This is because PSD file format allows designers to add their own personal touch to an already designed work while saving loads of time that will be required to create that work from… read more
We face criticism from all sorts of angles, both in our professional and in our personal lives. It never ceases to amaze me how often complete strangers will offer up advice on everything from parenting skills, to recipe enhancements, to the exact right way to get from point A… read more
There’s a union for every profession, and freelancers are no exception. If the thought of joining a union conjures up images of strikes, scabs and outrageous membership dues, think again! The Freelancers Union is an awesome nonprofit organization dedicated to supporting freelancers from all disciplines—and membership is 100 percent… read more