For Lower-Profile Olympians, Social Media a Key to Branding Success

May 5th, 2012
Link Twitter
Mashable

Ricky Berens is a world-class athlete, but he’s no Michael Phelps. The two teamed up to help the United States win a relay swimming gold medal at the 2008 Olympics and will probably both participate in the 2012 Games. But outside the pool their lives couldn’t be more different.

Berens… read more

Shopping App NetPlenish Is a Win for Consumers and Sellers

May 5th, 2012
Link Twitter
Mashable

NetPlenish CEO Dave Compton believes “there are two types of shoppers: convenience and price-driven.”

Compton says his wife was faced with a common shopping problem — having to visit multiple stores to find the best deals. It was a weekly challenge for her to find a particular brand of dog… read more

Why Marketers Should Get to Know Customers’ ‘Digital Selves’

May 5th, 2012
Link Twitter
Mashable

Today’s marketers are under-utilizing the large amounts of personal data their customers are sharing publicly every day, according to Adobe’s senior manager of social-media products, Chad Warren. By looking at their customers’ activity not just on social networks but all over the web, brands can potentially engage with them in… read more

Why Marketing Is Broken and How to Fix It

May 5th, 2012
Link Twitter
Mashable

The marketing world needs to stop being so afraid and start solving problems, according to Cindy Gallop, an entrepreneur and consultant whose prescription for growth calls for synthesizing creativity and data collection.

Gallop, who spoke at Mashable Connect Saturday morning, critiqued the current state of marketing, which she believes is driven… read more

3 Signs That It’s Time To Quit Your Job

May 5th, 2012
Link Twitter
Mashable

Tony Morrison is the Vice President of Business Development at Cachinko. Find him on Talent Connection and connect with Cachinko on Facebook or Twitter.

In the recent years, we have heard in the news some pretty creative “Take This Job and Shove It” stories. Joey quit his job with the support… read more

Google Could Face $10 Million Fine For Tracking Safari Users

May 5th, 2012
Link Twitter
Mashable

Google may see the costliest repercussion from its alleged Apple Safari privacy breach coming from the U.S. Federal Trade Commission (FTC).

The FTC may fine Google more than $10 million for violating Internet privacy according to Bloomberg, citing “a person familiar with the matter” in its report.

“We will of course cooperate… read more

Categories: Apple, Mashable, Technology
Tags: , , , ,

Here’s the Best Time to Share on Pinterest

May 5th, 2012
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Mashable

If you’re doing most of your sharing on Pinterest from the office, you’re doing it wrong. The best time to share things on Pinterest is Saturday morning, according to data from Bitly, the URL shortening service.

Hilary Mason, Bitly’s chief scientist, revealed the nugget during a talk at Mashable Connect in… read more

Best of the Week #221

May 5th, 2012
Link Twitter
Abduzeedo

It’s time for our best news of this week. We have a lot of graphic and web design, a bit of architecture, ads, tech news, awesome reads and other crazy stuff! So take a look at the links we’ve selected for your inspiration and to keep you updated about what’s… read more

You! Be Informed! #0003

May 5th, 2012
Link Twitter
YouTheDesigner

Another week has ended, and now it’s time for another roundup of design news! We spent the week poring through our RSS readers and sharing links we found interesting, and I hope you find them useful. Read on and learn a thing or two about the current goings on in… read more

Photographers: You Won’t Want to Miss This

May 5th, 2012
Link Twitter

Light Stalking just got a whole lot better for photographers

Our community has grown incredibly fast over the last few years. We are now a strong group of over 500,000 photographers (and growing daily) We know that you are extremely passionate about the art of taking beautiful photos. So, we are… read more

Want to Turn Your Brand’s Fans Into Expert Advisors? Try This Startup

May 5th, 2012
Link Twitter
Mashable

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: Needle

Quick Pitch: Needle offers expert live chat service to online retailers to help customers… read more

Daily Inspiration #1126

May 4th, 2012
Link Twitter
Abduzeedo

This post is part of our daily series of posts showing the most inspiring images selected by some of the Abduzeedo’s writers and users. If you want to participate and share your graphic design inspiration, You can submit your images and inspiration to RAWZ via http://raw.abduzeedo.com and don’t forget to… read more

How To Use Android With Your Mac

May 4th, 2012
Link Twitter
Mac App Storm

As Mac users, we’re often expected to fit within the lines of the Apple “ecosystem” – a Mac, iPhone, and maybe even an iPad. But the fact of the matter is that for many people, using something other than an iOS device just makes sense.

With that in mind, I’m going… read more

When Will We See 4G MacBooks?

May 3rd, 2012
Link Twitter
Mac App Storm

This week, the official dates for Apple’s annual WWDC were announced and most people who have been following Apple rumour sites have a fair idea of what exactly is going to be announced. We here at Mac.AppStorm have a strong inkling that the entire MacBook Pro line is going to… read more

Organize Your Post-Production Files With Post Haste

May 3rd, 2012
Link Twitter
Mac App Storm

Anyone working in a post-production field knows (or at least should know) the importance of a good file structure and naming system. With information, media, various files and more coming at you from every direction it can be difficult to find a place for everything. However, if a client abruptly… read more

RIM Unveils BlackBerry 10 Tools for Developers

May 3rd, 2012
Link Twitter
Specky Boy

Trying hard to recapture the market share it has lost to Apple and Google, Research in Motion Ltd, or RIM, unveiled a series of tools and apps for developers, allowing them to create and develop applications in advance of its forth coming BlackBerry 10 platform.

To put it bluntly,… read more

Categories: Apple, Technology

Is Brainstorming Getting A Bad Rap?

May 2nd, 2012
Link Twitter
InstantShift

I love brainstorming! I think it’s a way of getting the best for a project. It puts all heads together and brings out the best ideas, without bruising egos and involves the team equally. I’ve seen great things come out of brainstorms.

Lately, I’ve seen people stating that brainstorming isn’t the… read more

PrivacyScan: Protecting Your Privacy Both Online and Off

May 2nd, 2012
Link Twitter
Mac App Storm

As more of our lives are shared online, it becomes increasingly difficult to keep track of the things we want to keep private. You may be surprised how much of a trail you leave behind just from browsing the Internet. From saved cookies to form history, your personal information is… read more

How One Actor Used an iPhone to Land a Role in the ‘Star Trek’ Sequel [VIDEO]

May 2nd, 2012
Link Twitter

Now here’s something straight out of the future: A British actor used his iPhone to land a role in the J.J. Abrams-directed sequel to Star Trek.

Benedict Cumberbatch is a 35-year-old actor who has appeared in a number of films including War Horse, Tinker Tailor Soldier Spy and Atonement… read more

Instagram and its Impact on the World of Photography

May 1st, 2012
Link Twitter
Digital Photography School

A Guest Post by Guy Prives.

If you were not on a hot-air balloon for a journey around the world or in a Tibetan monastery on a pilgrimage yet have experienced these images on Facebook then it’s likely you’ve already been exposed to Instagram.

“Instagram” the photo-sharing application, recently bought by Facebook,… read more

Weekly Poll: Will Apple Merge Both App Stores Into a Single App?

May 1st, 2012
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Will Apple Merge Both App Stores Into a Single App?

Long ago Apple had what seemed like a simple idea: iTunes should be the hub to sync all of your i-devices to your Mac. It made sense at the time, when the decision really only encompassed the iPod line. Then… read more

Twitter Is Exploring a Premium Version, CEO Suggests

May 1st, 2012
Link Twitter
Mashable

Twitter might be developing a premium version of its service, CEO Dick Costolo indicated on stage at Wired‘s business conference in New York City Tuesday afternoon.

An audience member asked Costolo whether Twitter would ever introduced a “pro” version for individual users. Costolo refused to confirm that Twitter was working to… read more

Spam Texts: 4.5 Billion Messages a Year and Counting [VIDEO]

May 1st, 2012
Link Twitter

Text message spam promising free iPads or cash rewards may be obnoxious and unwanted, but they also carry a greater danger: clicking on texts can install malware that collects personal data from your phone.

They’re also booming faster than any other sector of the tech industry. Spam text… read more

Satirical iPad Magazine Makes Amazing Use of HTML5

May 1st, 2012
Link Twitter
Mashable

What can a tablet magazine do that a real magazine can’t? One new publication launched on the iPad Tuesday is one of the best examples yet — and its staff of hilarious, talented writers is just the icing on the cake.

The magazine, Blackline, is an extension of a comedy podcast,… read more

Twitter Announces Improved ‘Discover’ Tab

May 1st, 2012
Link Twitter
Mashable

Just days after releasing significant updates to its iPhone and Android apps, Twitter announced Tuesday its plan to upgrade its ‘Discover’ tab on both Twitter.com and its mobile apps.

Twitter introduced Discover in December as part of an overhaul to its website and mobile apps. The tab displays trending topics and… read more

Half of Tween Girls Are Online Gamers

May 1st, 2012
Link Twitter
Mashable

Online gaming among tween girls is on the rise, as more are turning to the web to take quizzes and participate in social role-playing challenges, a new study suggests.

A new report by tween gaming platform GirlsgoGames.com found that about 50% of tween girls between the ages of 8 and 12… read more

7 Apps For Getting The Most Out Of Your Mouse

May 1st, 2012
Link Twitter
Mac App Storm

Whether you love them or hate them, you can’t deny that Apple’s family of mouses (mice?) have come a long way since the dreaded Hockey Puck, and provide a dramatically different experience than almost any other mouse on the market. The entire line up of peripherals feature multi-touch gesture support, which… read more

6 Serious Movie Scenes Recut With Corny Laugh Tracks

May 1st, 2012
Link Twitter

1. Pulp Fiction With a Laugh Track

read more

Why Musicians Need More Than Viral Videos to Succeed

May 1st, 2012
Link Twitter

As guitarist and co-founder of the Smashing Pumpkins, Billy Corgan was at the forefront of one of the most important music movements in recent history. And he’s not finished. The Pumpkins have a new album coming out in June, and Corgan is splitting time between music and helping… read more

Kickstarter Has Raised $200 Million From More Than 2 Million Backers

May 1st, 2012
Link Twitter
Mashable

Kickstarter has raised more than $200 million from 2 million backers, cofounder Yancey Strickler said on stage at Wired‘s business conference in Manhattan Tuesday morning. That money has funded more than 22,000 projects in the three years the crowdfunding platform has been in business, he added.

Less positively, Strickler said that… read more

Will Facebook’s Efforts Drive Up Organ Donor Registrations? [POLL]

May 1st, 2012
Link Twitter
Mashable

Facebook is using its 901-million-strong following for good, offering organ donors and transplant recipients a way to link up.

That’s one way to look at it. Another is that Facebook needs to do all it can to deflect concerns about privacy and users’ uneasy feelings about using their information for… read more

Categories: Apple, Mashable, Web Design
Tags: ,

Best Buy Leaks Logitech Solar-Powered iPad Case

May 1st, 2012
Link Twitter
Mashable

A new listing at Best Buy has unveiled — perhaps prematurely — a very interesting gadget: A solar-powered iPad case by Logitech.

This confirms a recent rumor that Logitech is working on such a case, though Logitech itself hasn’t officially said a word about it yet.

The Best Buy listing… read more

Categories: Mashable, Technology

6 Tips for Organizing Your Small Business Finances

May 1st, 2012
Link Twitter
Mashable

Nellie Akalp is the CEO of CorpNet.com, an online legal document filing service, where she helps entrepreneurs incorporate or form an LLC for their new businesses. Connect with Nellie on Twitter or visit her free resource center.

Spring is in full bloom and for many that means dusting off the… read more

Time Sink: Where Exactly Are You Spending Your Time?

May 1st, 2012
Link Twitter
Mac App Storm

Time management is incredibly important for many people. We all have busy lives and the more we can get out of our time working, the more time we have for other things. With there being only twenty-four hours in a day it really comes down to being as efficient as… read more

Digg Tech Team Heads to The Washington Post [REPORT]

May 1st, 2012
Link Twitter
Mashable

News aggregation site Digg‘s technology team may soon become part of The Washington Post’s media empire, according to reports.

The newspaper giant is “in the process of buying” Digg’s tech team, according to AllThingsD. The team will work with the people who created the WaPo’s Social Reader app. Digg, meanwhile, will… read more

Frommer’s Interactive Travel Guides Available for iPhone and iPad

May 1st, 2012
Link Twitter
Mashable

Frommer’s, the market leader in travel guides, and Inkling, the publisher behind interactive digital textbooks, have launched Monday what they call “the first-ever truly interactive travel guides for iPhone and iPad.”

They’re Frommer’s traditional “Day by Day” guidebooks combined with all the things the Internet and mobile publishing now allows us… read more

GrowlVoice: Use Google Voice From Your Menubar

April 30th, 2012
Link Twitter
Mac App Storm

With features like voicemail transcription, a master number for all your phones, free text messaging, and custom greetings based on who’s calling, Google Voice has become a wildly popular service for cell phone users. I’ve been using Google Voice for years, and for the most part I’ve found it to… read more

Ignore the design, please

April 30th, 2012
Link Twitter
Specky Boy

“Hey, I want to show you something I built. Ignore the design please, it is not finished yet.”

From school science fair projects to real world product prototypes, if I had a nickel every time I heard that sentence I would be a lot richer by now. The truth… read more

How to Create a Simple Hover-Over Banner

April 30th, 2012
Link Twitter
Fuel Your Creativity

Advertise here via BSA

Traditionally, to make a button or banner change when you hover over it, developers and designers have loaded two separate images — not the most efficient method. The most obvious drawback is that the image would be loaded only when the user hovers their mouse over the… read more

Light Painting: 7 Stunning Works of Art [VIDEO]

April 29th, 2012
Link Twitter
Mashable

“Light painting” is a photographic technique that uses a light source and long exposure to create the effect of “painting” with light. As with other forms of animation, it can be used very creatively as it’s not limited by “reality.”

German collective LICHTFAKTOR are pioneers in this technique. The team has… read more

Magazines Get Serious About Ecommerce

April 29th, 2012
Link Twitter
Mashable

Magazine publishers are rapidly getting serious about ecommerce.

Earlier this month, Time Out New York, a weekly print and digital magazine covering entertainment in New York City, began selling event tickets through its website and iOS apps. And last week, Hearst-owned Real Simple magazine released a mobile gift guide that allows… read more

Students Studying Abroad: Take Advantage of Video Job Interviews

April 29th, 2012
Link Twitter
Mashable

Josh Tolan is the CEO of Spark Hire, which combines a video job board and online interviewing platform to enrich interaction between job seekers and employers. Connect with him and Spark Hire on Facebook and Twitter.

Studying literature at Oxford or finance at the London School of Economics; strolling by… read more

12 Funniest ‘Animals Being Dicks’ [GIFS]

April 29th, 2012
Link Twitter
Mashable

Here at Mashable we sometimes get a brain itch that can only be scratched by watching copious amounts of hilarious animal GIFs. If you suffer from the same ailment, let us point you in the direction of Animals Being Dicks, a place on the Internet where it’s okay to laugh… read more

5 Startups Using Tech To Do Good

April 29th, 2012
Link Twitter
Mashable

In our social entrepreneurship series, The World at Work, Mashable interviews the faces behind the startups and projects that are working to make a global impact.

By harnessing the power of digital technology, these five companies have altered commonplace models such as crowdfunding and toy development to change the world… read more

Apple ‘Sidesteps’ Billions in Corporate Taxes, NY Times Reports

April 29th, 2012
Link Twitter
Mashable

The New York Times accused Apple of “sidestepping” billions of dollars in taxes by setting up subsidiary companies in tax-free or low-tax states and countries.

Apple, based in Cupertino, Calif., uses a small office in state-tax-free Nevada to manage and invest its profits, allowing it to bypass California’s 8.84% corporate… read more

Pokémon Art Tumblr Reimagines 151 Original Characters [PICS]

April 28th, 2012
Link Twitter
Mashable

Charmeleon

By Michael Myers

Click here to view this gallery.

“Gotta catch ‘em all!” Well, in a real-life game of Pokémon,… read more

Researchers Create Glare-Free Self-Cleaning Glass [VIDEO]

April 28th, 2012
Link Twitter

Researchers have discovered a way to make glass that is not only glare-free, but is also anti-fogging and can clean itself.

The glass is created by depositing thin layers of material on the surface of the glass and then selectively etching that material away. The end result creates tiny… read more

Winklevoss Twins Start Up a Venture Capital Firm [VIDEO]

April 28th, 2012
Link Twitter

Cameron and Tyler Winklevoss, the twins who claimed to have played a big part in starting up Facebook and sued CEO Mark Zuckerberg for their share, have now become venture capitalists, announcing their new firm Friday morning on the CNBC show Squawk Box.

They’re off to a good start, considering… read more

The iPhone Almost Had a Physical Keyboard [REPORT]

April 28th, 2012
Link Twitter
Mashable

Apple’s iconic iPhone was almost released with a physical keyboard. Apple reportedly considered the phone design before finally deciding on the handset’s touchscreen-only form factor.

Tony Fadell, who was previously Senior Vice President of the iPod division of Apple, talked about the early days of the iPhone during a recording of… read more

The Hobbit’s 48 FPS Format Ruins Film’s Artistry, Previewers Complain

April 28th, 2012
Link Twitter
Mashable

Cinematography has advanced considerably in the decade since Peter Jackson ceased filming The Lord of the Rings, a three-part epic based on the novels of J.R.R. Tolkien, at the standard film rate of 24 frames per second.

In keeping with technological advances, Jackson shot the adaption of the prequel to… read more

Best of the Week #220

April 28th, 2012
Link Twitter
Abduzeedo

It’s time for our best news of this week. We have a lot of graphic and web design, a bit of architecture, ads, tech news, awesome reads and other crazy stuff! So take a look at the links we’ve selected for your inspiration and to keep you updated about what’s… read more

Apple Flirting with Epix for Streaming Video From 3 Major Studios [VIDEO]

April 28th, 2012
Link Twitter

As rumors continue to run rampant about the alleged Apple HDTV set, now there’s a tantalizing clue about programming Apple might use to entice people to buy and watch such a device.

Reuters found out Apple is currently in negotiations with Epix, a studio-backed company that streams relatively… read more

Jack White Concert Asks Viewers to Create Digital Photo Mosaic

April 28th, 2012
Link Twitter
Mashable

Fans of White Stripes rocker Jack White and his newly released solo album, Blunderbuss, will get to revel in an interactive live streamed concert Friday night starting at 9 p.m. ET.

Thirteen cameras will capture the action on stage at Webster Hall in New York City, and viewers tuning into… read more

Yahoo Escalates Patent War With Facebook

April 27th, 2012
Link Twitter
Mashable

Yahoo just took its war of lawsuits with Facebook to the next level, adding two more patent-infringement claims to the 10 it filed for back in March.

The company also accused Facebook of not having a good-faith belief in the counterclaim it filed almost a month ago.

“Today Yahoo! filed additional… read more

What Do You Do When Your Co-Founder Quits? [VIDEO]

April 27th, 2012
Link Twitter

Deciding to leave your full-time job for your startup isn’t easy. But what happens when one founder is on board and the other would rather continue to take home a steady paycheck?

That issue plays itself out in the third episode of TechStars, where one company’s co-founder decides… read more

How AMC Chose the Artwork for ‘The Pitch’

April 27th, 2012
Link Twitter
Mashable

As AMC prepares for the premiere for its new original series The Pitch, the network faced a unique challenge — how to develop an ad campaign about a TV show about ad campaigns.

We spoke with Linda Schupack, EVP of Marketing at AMC, about pitch process for the key art around… read more

Microsoft: 30 Years of Hardware and a Few Surprises

April 27th, 2012
Link Twitter
Mashable

Mice-a-Palooza

More Microsoft mice than I’ve ever seen in one spot.

Click here to view this gallery.

Microsoft has been making… read more

Failure to Pitch Perfect MLB2K12 Game Leads to Hilarious Tweets

April 27th, 2012
Link Twitter
Mashable

Players are expressing their woes online after failing to pitch a perfect game on the recently-released MLB 2K12. Gamers who successfully pitch perfection can compete for a chance to win a trip to New York City and a million dollars.

The MLB 2K12 Perfect Game Challenge Tournament invites players… read more

FaceVault App Brings Facial Recognition to iOS [VIDEO]

April 27th, 2012
Link Twitter

A new app called FaceVault brings facial recognition and pattern-based unlocking to iOS.

It works just like Facial Unlock on Android’s Ice Cream Sandwich, but there’s a key difference — Apple is much more strict about what goes on its lockscreen.

Though Apple had previously rejected this kind of facial… read more

This Projector Lets You Watch TV, Play Games on Any Wall

April 27th, 2012
Link Twitter
Mashable

The Summer Gadget Series is presented by the Galaxy Nexus from Sprint. Android 4.0, Google Wallet and Google Play make it pure Google. Truly Unlimited data from Sprint makes it unstoppable. Check it out.

Product: WowWee Cinemin Slice Pico Projector

Price: $429.99

What It’s Good For: Projecting movies, video games and photos onto… read more

How Mark Cuban Does Business [VIDEO]

April 27th, 2012
Link Twitter

Jesse Draper is creator and host of “The Valley Girl Show” through which she’s become a spokesperson for startups and helped pioneer the way of new media content distribution. Formerly a Nickelodeon star, Draper is now CEO of Valley Girl™ where she oversees the show and runs… read more

NBA Playoff Teams’ Seasons in Social Media [INFOGRAPHIC]

April 27th, 2012
Link Twitter
Mashable

The NBA’s lockout-shortened regular season has come to a close and the 2012 playoffs tip-off Saturday. It was a pretty remarkable season on the court — LeBron James’s statistical genius, Jeremy Lin‘s magical run and Blake Griffin’s thunderous dunks being just a few of many highlights.

But pro basketball had… read more

Simplified Money Management with Savings

April 27th, 2012
Link Twitter
Mac App Storm

These days, there’s literally an app for everything: keeping recipes, managing projects, invoicing customers, and managing one’s finances. Money management is an especially popular app category now that people can simplify budget tracking and analyze both earnings and expenses all in one window.

We’ve reviewed some of the popular Mac finance… read more

Google Drive is Finally Here!

April 27th, 2012
Link Twitter
Web App Storm

It has been a long time rumor that Google was going to release some kind of cloud stoage product akin to the likes of Dropbox or iCloud. It does make sense, after all; Google was the company that changed email by offering an unprecidented 1GB of storage for email all… read more

Mashable Photo Challenge: How Do You Spend Your Lunch Break?

April 27th, 2012
Link Twitter
Mashable

Lunch is a part of our daily routine. Whether you spend the time at your desk cramming in some extra work, or you’re at home relaxing in front of the TV, we want you to share a moment from your lunch break for this week’s Mashable photo challenge. So, when it’s time… read more

Type ‘Zerg Rush’ Into Google for a Pleasant Surprise

April 27th, 2012
Link Twitter
Mashable

Google is giving us another reason to goof off on a Friday with an Easter egg related to the popular game StarCraft.

If you type “Zerg Rush” into Google, the “O’s” in Google take over the page. If you double click, your cursor turns into a plus sign. Click on… read more

Efficient Communication in a Freelance Design Team

April 27th, 2012
Link Twitter
Web Design Ledger

Advertise here with BSA

Working as a digital professional in any field is tough. You have to constantly push towards gratifying clients and rushing through deadlines. Managing tasks in a team allows you to divide up the work much more evenly. However this also means it can be difficult getting… read more

This $20 Trillion Rock Could Turn a Startup Into Earth’s Richest Company

April 27th, 2012
Link Twitter
Mashable

Meet Amun 3554. Doesn’t look like much, right? Little more than a mile wide, it’s one of the smallest M-class (metal-bearing) asteroids yet discovered. Unless it ever decides to smash into us — a theoretical possibility, but extremely unlikely over the next few centuries — it will continue orbiting the… read more

Meet the 80-Year-Old Grandma on a Quest for 80,000 Twitter Followers

April 27th, 2012
Link Twitter
Mashable

When the poet Dylan Thomas wrote of growing old, “do not go gently into that good night,” it’s a safe bet he didn’t have Twitter in mind. But Josephine Lamberti does.

The 80-year-old Staten Island grandma is, as her @J_DIMPS Twitter bio puts it, on a quest for “80K followers… read more

Major Video Game Villains to Appear in a Disney Movie

April 27th, 2012
Link Twitter
Mashable

Wreck-It Ralph, a 3D computer-animated Disney movie due out Nov. 2, will feature cameos from the gaming world’s most-beloved bad guys.

Although the star-studded comedic film stars the 9-foot, 643-pound video game character Ralph, be on the lookout for villains from Super Mario Bros., Mortal Kombat, Sonic, Mega Man,… read more

How to Develop Customer Evangelists

April 27th, 2012
Link Twitter
Mashable

Alex Goldfayn’s new book is called Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t). He is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo, and Logitech. Follow him @alexgoldfayn.

When you have evangelists for your product… read more

Fresh Inspiration: 50 Fruit and Vegetable Logos

April 27th, 2012
Link Twitter
Fuel Your Creativity

Advertise here via BSA

Nature has proven to be one of the greatest inspiration sources of all times for artists. Logos inspired by “Mother Nature” bring that rustic, organic, wholesome feeling to brands, allowing them to appear less corporate and more trustworthy. Alternatively, the foods in the logo can be drawn… read more

Airbnb Launches Match: A Booking Service that Makes More Sense

April 27th, 2012
Link Twitter
Mashable

Airbnb users may have booked 4 million nights of accommodation in 2011, but the room-renting startup didn’t make it easy until now.

The company launched a new booking process on Thursday called “Match” that aims to make searching and booking rooms more efficient. Instead of asking you to find rooms through… read more

7 Major Apple Products Revealed at WWDC

April 27th, 2012
Link Twitter
Mashable

Apple announced its 2012 Worldwide Developers Conference on Wednesday, to be held at San Francisco’s Moscone West from June 11 to 15. The company often uses the conference to announce key products, and if years past are any guide, there’s a possibility this summer will bring us more exciting news… read more

Categories: Apple, Computing, Mashable
Tags: ,

Text Message Alerts Mean More Kids Get Flu Vaccines

April 27th, 2012
Link Twitter
Mashable

Text messaging may be the best approach to encourage people — especially in low-income communities — to get flu vaccines.

A report in the Journal of the American Medical Association (JAMA) says a pilot program that asked parents in low-income communities to get their children vaccinated was successful in increasing… read more

4 Hot New Events in Business, Dev, Social Media and PR

April 27th, 2012
Link Twitter
Mashable

From digital advertising conferences to programming hackathons and everything in between, you’ll definitely find a swanky locale to suit your professional and personal interests on Mashable’s new Events Board. Whether you’re an event organizer or an event-goer, our Events Board is an essential resource for helping you build relationships, engage… read more

Why Apple’s CEO Is Right About ‘Refrigerator-Toasters’ — and Laptop-Tablets

April 26th, 2012
Link Twitter
Mashable

Few people have the kind of clout that their off-the-cuff asides qualify as world news.

Apple CEO Tim Cook is such a person. His ad-libbed comment during this week’s company earnings call about “convergence” devices has inspired more online buzz than a Kardashian marriage.

Answering a question about whether an Apple… read more

StumbleUpon Hits 25 Million Users — And is Gaining 1 Million a Month

April 26th, 2012
Link Twitter
Mashable

StumbleUpon passed the 25 million user mark earlier this week — that’s about one million users every month since it announced it had reached 20 million users in October.

The discovery service has existed in some form since 2001. It accepted its first round of funding in 2006, was purchased by… read more

Brought Your Kids to Work? Send Us Your Photos

April 26th, 2012
Link Twitter
Mashable

Technology Editor Pete Pachal gives his son a tour of Mashable HQ

Click here to view this gallery.

Thursday… read more

Amazon Stock Surges on Strong First Quarter Results

April 26th, 2012
Link Twitter
Mashable

Internet retailer Amazon beat analysts’ estimates for its first quarter on Thursday, prompting a 15% surge in its stock price in after-hours trading.

Net income for the quarter dropped 35% to $130 million, or $0.28 per share, compared with its 2011 figures of $201 million, or $0.44 per share.

Revenue, however,… read more

Groupon CEO Drinks Too Much Beer, Says His Site Needs to ‘Grow Up’

April 26th, 2012
Link Twitter
Mashable

Groupon CEO Andrew Mason told company employees during a town hall meeting Wednesday that the daily deal site needs to grow up — right after apologizing for drinking too much beer during the meeting.

The Wall Street Journal reported that the 31-year-old CEO said the company doesn’t “have any margin for… read more

Kindle Fire Takes 54% of Android Tablet Market [STUDY]

April 26th, 2012
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Mashable

Amazon’s Kindle Fire has taken 54.4% of the Android tablet market, leaving the number two in the category — Samsung Galaxy Tab — in the dust, according to comScore.

The Kindle Fire, introduced in November, nearly doubled its share over the last two months, comScore reports. Meanwhile, Galaxy Tab, which had… read more

Zynga’s Q1 Report Shows a Company Thriving

April 26th, 2012
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Mashable

There’s no question about it: people love to play Zynga games. The company’s latest financial report reflects its growing fan base.

Zynga Inc. (NASDAQ: ZNGA) announced its financial results on Thursday for the quarter ending March 31, 2012, and the results are impressive: Q1 revenue of $321 million, up 32%… read more

25 ‘Green’ Photos From the Mashable Community

April 26th, 2012
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Mashable

Sunday, April 22 marked the 42nd annual Earth Day, and more than 500 million people in 175 countries took the time to focus on the environment. In the spirit of Earth Day, we asked you to send us a photo that represented the idea of green for this week’s Mashable… read more

Hulu’s Media Owners Take Bigger Stake in the Company [REPORT]

April 26th, 2012
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Mashable

A new report indicates that Comcast, Disney and News Corp. will soon own even more of the streaming television service Hulu.

According to Bloomberg, Providence Equity Partners — the one non-media conglomerate invested in Hulu — is close to selling its 10% stake in the company to the other owners. The… read more

Children, Puppies and Webby Awards, Oh My!

April 26th, 2012
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Mashable

Mashable is very excited to be nominated for a Webby Award in the business category!  Today is the final day to vote and we’d greatly appreciate your help.

VOTE HERE FOR MASHABLE

While we focus on staying on top of the latest business news, we also know how to have fun!

Today, Mashable took part in “Take… read more

Etsy: A Beginner’s Guide to the Crafty Ecommerce Site

April 26th, 2012
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Mashable

Sure, Etsy‘s been around since 2005, but not everyone is hip to the ecommerce site. No worries, we’ve provided an overview of all the great features Etsy has to offer. Just don’t blame us when you’ve logged your fifth straight hour browsing refab couch cushions. It’s been known to happen.

Etsy… read more

Elegant Invoicing with Totals

April 26th, 2012
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Mac App Storm

These days, many people may do freelance work and regular contracting or business that requires invoicing. Getting paid is undeniably one of the most important parts of any business and invoicing is a key component of that process. Long gone are the days of handwriting invoices and mailing them. Now we have… read more

The Avengers AR App Turns You Into a Superhero

April 26th, 2012
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Mashable

Avengers Super hereo AR App Game Mode Main Menu 01

Click here to view this gallery.

The Avengers movie,… read more

LinkedIn iPad App Launches, Takes Social Network in New Direction

April 26th, 2012
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Mashable

The world’s largest professional social network just got a wider reach — and it wants to be in front of your face for more of the day.

LinkedIn launched its long-awaited iPad app late Wednesday, along with revamped versions of its iPhone and Android apps. Redesigned from the ground up,… read more

FanCru Is a Sports Social Network With a Twist

April 26th, 2012
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Mashable

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Quick Pitch: A place for fans to connect with other supporters of the same teams, find the… read more

Microsoft Now Making Even More Money From Android

April 26th, 2012
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Mashable

Microsoft just signed a deal with one of the biggest electronics makers in the world to license technologies related to Android and Chrome. The agreement is with Taiwan’s Pegatron, and with it, Microsoft now has patent-licensing deals with four out of the five top Taiwanese manufacturers, the company announced on… read more

9 Things Businesses Need to Know About Web Security

April 26th, 2012
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Mashable

Incapsula co-founder and CEO, Gur Shatz, is a security industry veteran with more than 14 years of product leadership and engineering experience. Before founding Incapsula, Shatz held several key positions at Imperva.

Recently, someone posted a list of 5,012 websites on a hacker forum that were vulnerable to a SQL injection… read more

60 Minutes to a More Efficient Social Business Strategy

April 26th, 2012
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Mashable

Josh S. Peters is the co-author of TwittFaced, and is the social media manager at The Search Agency. Follow him @JoshSPeters.

Every company should run a quick social media audit each quarter to make sure content is properly optimized and every aspect of their social presence aligns with their brand. The… read more

10 Unmissable Apps for Ipad and Iphone Photographers

April 26th, 2012
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When Apple launched the iPhone, most people realized there was about to be a revolution in mobile telecommunications, what perhaps, was not recognized was the quiet revolution in photography. Since the launch and the emergence of the iPad and Android devices, a huge number of photographic apps have become available,… read more

Ex-NBA Star’s Awesomely Bad YouTube Rap Brings Out the Twitter Haters [VIDEO]

April 25th, 2012
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Mashable

Former NBA star Steve Francis is “used to the finer things” and don’t you forget it. An awesomely bad YouTube rap video took Twitter by storm Wednesday, bringing Francis briefly back into the public consciousness. Predictably however, most of the Twitter commentary was derisive (see gallery below).

An “official” version… read more

Bitchin’ Kitchen: How a Web Chef Cooked Up a Hit TV Show

April 25th, 2012
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Mashable

Name a chef who wears green eyeshadow, sequined purple sweaters and leather pants with a zip-out crotch. Chances are, you’re still searching. That is, unless you’ve tuned in with millions of other viewers to watch Cooking Channel’s Bitchin’ Kitchen, where celebrity chef Nadia G totters around on heels higher than… read more

Twitter, Times Square Billboard Call for an End to Malaria

April 25th, 2012
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In honor of World Malaria Day, April 25, advocates for the end of the disease are campaigning on the social web with the hashtag #endmalaria — the very hashtag responsible for propelling Ashton Kutcher (@AplusK) to become the first Twitter user with more than 1 million followers in 2009.

Lady Gaga-backed… read more