MIT is the most-buzzed about university on the Internet, beating out its Massachusetts neighbor Harvard for the top spot.
The Global Language Monitor‘s TrendTopper MediaBuzz rankings measure the brand equity of 210 universities and 200 colleges, using data from social media, the blogosphere, and more than 175,000 print and electronic media… read more
Waygoz, a new social network targeted at gamers, encourages them to play more used games, but it wants to cut out the middleman of the used-game retailer altogether.
The secondary market for video games has become a monstrous profit machine. Used video games make up about 25% of game retailer Gamestop’s… read more
Ever veer out of your lane while driving, only to be jolted into noticing by the loud honk of the car you’re about to hit? What if your car could actually “see” the lines on the pavement and warn you when you start to move outside them?
That’s the idea behind… read more
Can your iPad do this?
Perhaps someday. Atmel, which makes hardware used in devices from Samsung, Acer and LG, this week introduced XSense, a flexible touchscreen the company claims can fuel a new wave of lighter, sleeker bendable smartphones and tablets. The video above, aimed at industrial designers,… read more
We’ve already met New York City’s so-called taxi of the future, the Nissan NV200. However, there’s a dark horse contender for the position: VPG’s MV-1. The issue at hand: wheelchair accessibility.
A little background: The New York City Taxi and Limousine Commission decided last year that it was going with Nissan… read more
As a non-partisan, non-profit organization, the Sunlight Foundation is taking the ethos found among the open-source software movement and applying it to government. It’s one goal is to publish the government’s public data in an easy-to-access location, at no cost to users.
Unlike similar services, its data is free. The foundation… read more
Steve Jobs passed into legend a little more than six months ago. Now it seems the arguments over his intentions for Apple are just getting started.
In the Jobs-approved biography by Walter Isaacson, the Apple founder is seen railing against Android toward the end of his life. Insisting that Google stole… read more
James Cameron’s blockbuster film, Titanic, is back — and this time you can see all of the tragic, iceberg-induced action in 3D. Titanic 3D was released April 4 and is already drawing heated reactions across Twitter.
Some Twitter users have been overcome with a rush of nostalgia, while others were reminded how… read more
Twitter’s had it with spammers and wants to send a message with the help of law enforcement. On Thursday, the company filed a suit against five separate web tools and providers that allegedly make it easier to spam people on Twitter.
“Twitter now has more than 140 million active users,… read more
On Major League Baseball’s Opening Day, the MLB Fan Cave was alive with energy. Nine baseball uber-fans, still pleasantly reeling from their meeting with former New York Yankee Bernie Williams, were watching three important things occur: The Boston Red Sox vs. Detroit Tigers game, the Atlanta Braves vs. New York… read more
Integration, integration and more integration. That’s the theme of a lengthy state-of-Google blog post by CEO Larry Page, which was published on the company’s Investor Relations blog on Thursday.
“We have always believed that it’s possible to make money without being evil,” Page writes, echoing the company’s recent statements to… read more
Pinterest released Thursday a much-requested feature: the ability to choose the pin that appears on the cover of your boards.
The update gives you greater control over the appearance of your profile page. For addicts like me, it’s an opportunity to more extensively obsess.
You can now edit a board cover… read more
When OS X Lion was released last year, Apple put a lot of emphasis on how speedy it was on their MacBook Air line of ultra-thin notebooks – or “ultrabooks”, if you will. An example of this can be seen all over the operating system’s main webpage as Apple seems to… read more
Mega-hot mobile game Draw Something has been downloaded 50 million times in the 50 days since its launch.
Zynga calls the Pictionary-esque Draw Something the fastest growing mobile game of all time.
“We believe it’s not only the fastest growing original mobile game of all time – 50 days to hit 50… read more
Facebook will be traded on Nasdaq under the ticker symbol “FB,” according to a report.
Citing “a person familiar with the matter,” The New York Times reports that Nasdaq won a battle with the New York Stock Exchange for Facebook. Nasdaq is home to Apple, Google and others, but NYSE scored… read more
We’re delighted to announce the launch of a new Events Board, which aims to bring together event organizers and the Mashable community.
We have long recognized that one of the great challenges for the Mashable community is that it’s difficult to discover all relevant regional, national or international events for… read more
You’ve made your first app!
Now what?
Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.” Some titles and concepts are truly unique. Angry… read more
There has been some heated debate over the extent to which iOS and OS X will merge in the coming years. Whatever Apple has up its sleeves for the future, it is undeniable that the company is at least trying to make its apps and branding more unified across both… read more
In contrast to the common consoles like the Xbox and PlayStation, iOS devices have popularized a more casual style of games. Mac gaming has come a long way in recent years, but this trend towards a more relaxed gameplay has been clearly influenced by iOS games. The Mac App Store… read more
“just woke up. lets do this Q&A before i get on my video games lol”
That’s how famed basketball star Jeremy Lin began his online Facebook Q&A just hours after undergoing knee surgery. As of this writing, nearly 50,000 people had liked the status update.
An MRI last Monday revealed the New… read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: StarCast Auditions
Quick Pitch: Actors can be noticed by top producers without leaving their house.
Genius Idea: Submit… read more
It’s a beard! It’s a plane! It’s Brian Wilson’s beard on a plane!
A Virgin America aircraft that began regularly scheduled flights on Tuesday has a painted-on homage to the San Francisco Giants closer’s bushy beard. And there’s a social media tie-in too; travelers who spot the plane — dubbed Fly… read more
For the typical land-locked folk, all one needs to learn about surfing can be found on the Wikipedia entry for surfing. The page is filled with a bulleted history, surfing physics, maneuvers, dangers, locations and of course, a photo of the correct way to make the universal surfing Shaka sign… read more
From SOPA to Trayvon Martin, KONY 2012 to the ‘Bully’ movie, causes are all the rage in the social space this year.
Yet many people would argue that social media campaigns lack the action component of live activism — dubbing those who sign up for them “slacktivists.”
Sortable created this infographic, which… read more
There’s a lot riding on the Nokia Lumia 900. While Windows Phones until now have generally been capable if not outstanding devices, the Lumia 900 brings Microsoft‘s mobile platform to a new level. Not only does it add a super-fast LTE connection from AT&T, but it’ll also serve as a… read more
Amid the fashion inspiration, advice and bookmarking apps that have wrangled for the attention of shoppers over the past two years, a few leaders are beginning to emerge.
Last month, Pinterest-lookalike Fancy stepped more directly into retail by beginning to process transactions directly on its site. Fashism, a style feedback… read more
Rumors that the Beatles would reform tantalized music fans for years after the Fab Four’s breakup in 1970. Now get ready for a new round of will-they-or-won’t-they whispers — but this time about the Beatles’ sons forming a band.
James McCartney, son of Paul, told the BBC’s website that he… read more
A new case hitting the market soon will help owners protect a little more than their iPhone. Called “Playa case,” the iPhone case has a special compartment in the rear that can hold two condoms.
Designed by Annex products, this isn’t the company’s first interesting iPhone case. Annex has previously created… read more
When the Xbox Kinect came out in 2010, most people drooled over its ability to read gesture-based commands.
Matterport founder Matt Bell, however, was more excited about the prospect of low-cost, high-quality 3D imaging.
As a co-founder of a company that makes gesture-based interactive display advertising (such as virtual soccer… read more
Now you can carry a digital version of Alvin from Alvin and the Chipmunks in your pocket.
A new app for iPhone, iPad and iPod touch called “iMunk: Alvin and the Chipmunks” hit the App Store Monday. It allows you to interact with the squirrel-like creature, have him play… read more
Morgan Spurlock’s latest film may not have the mass appeal of a flick like Hunger Games — but he still wants fans to have the chance to experience it on the big screen.
The film, Comic-Con Episode IV: A Fan’s Hope chronicles the cultural phenomenon that is San Diego Comic-Con…. read more
The Startup Spaces Series is supported by Turnstone, a Steelcase brand. Running a small business is hard enough, having a great space to work in should be easy. myturnstone.com.
StumbleUpon is all about discovery, and if you happen to stumble upon the company’s San Francisco headquarters, you’ll have plenty to see.
The… read more
A couple of design students in Paris have created jello that makes music — or at least, something close to it. They’re calling it “noisy jelly” — and now you can make your own.
The makers, Raphaël and Marianne Cauvard built different kinds of jello molds, which are filled with… read more
The LG Viper will be Sprint’s first LTE handset. Sprint announced Tuesday that pre-orders for the handset will officially begin on April 12, with the phone becoming available on a yet-to-be-announced date later this month.
The LG Viper was announced at CES in January. The 4-inch touchscreen handset comes running… read more
After last night’s championship win, it shouldn’t be too big of a surprise that the University of Kentucky was the most mentioned team on Twitter during the 2012 March Madness tournament.
Email marketing provider ExactTarget has put together an infographic highlighting some of the biggest wins on Twitter throughout March Madness,… read more
Two separate complaints filed by Apple and Microsoft accuse Motorola Mobility of overcharging for its products in Europe.
The European Union’s antitrust enforcers are investigating the charges, which Microsoft was the first to bring last month. The software giant says Motorola was charging exorbitant prices for its 2G and 3G patents,… read more
Students approaching graduation are chasing after the companies they want to work for directly, a new survey shows. Applying directly to a company outweighs finding opportunities on LinkedIn, the top social media platform used to find jobs.
According to a new survey from Experience and Achievers, about 88% of college students… read more
With the recent release of iBooks Author from Apple, I started to think more about using Apple products as learning tools. The iBooks Author announcement and accompanying video certainly generate some excitement at the possibilities using the iPad in classrooms and that is great, but I became curious as to… read more
Rome Total War was originally released on PC back in 2004, but for many years Mac owners were unable to get in on the action and enjoy this game which combines elements of classic turn-based strategy and live battle. Luckily for us, Feral Interactive eventually stepped in and ported a… read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: RentSocial
Quick Pitch: RentSocial is a new social platform aiming to makeover the apartment hunt process…. read more
British military uniforms may soon be made out of yarn that can transfer electricity and data, eliminating the need for toting around additional batteries and cabling.
The intelligent fabric was recently shown-off by Intelligent Textiles in the form of a lightweight military uniform. In the demo, the fabric was integrated… read more
Justyn Howard is the CEO of Sprout Social, a social media management platform that empowers leading companies to effectively manage their social channels. Follow him on Twitter @justyn and read his blog at SproutInsights.
If you have a brand or a business to market chances are you’re using a social media… read more
An anonymous undercover reporter for Al Jazeera has captured the Syrian uprising in a first-of-its-kind-documentary — recorded on an iPhone.
The 25 minute documentary, “Syria: Songs of Defiance,” aired on Al Jazeera’s show People & Power earlier this month. Al Jazeera has not released the reporter’s name for safety reasons…. read more
With the price of gas topping $4 a gallon in many parts of the U.S., drivers are once again ditching their gas guzzlers in favor of fuel-efficient electrics and hybrids.
Car manufacturing technology has been improving dramatically over the last few years, meaning there’s plenty of options for the efficient-savvy… read more
Grammy-nominated singer Christina Milian, who has elevated The Voice‘s online clout as season two’s new social media correspondent, faces her first live show Monday night.
During the live performance shows, Milian and host Carson Daly will guide viewers in learning about the final 24 singers and the slew of ways… read more
Microsoft is showing off the power of HTML5 and Internet Explorer with an interactive music video for teen star Jasmine Villegas.
The IE team worked with creative agencies Digital Kitchen and Bradley and Montgomery to create an interactive HTML5-driven experience that pushes the boundaries of what HTML5, JavaScript and CSS3 can… read more
Entertainment company Nerdist Industries will be providing fans with even more ways to consume its nerdy content with its new YouTube Partner Channel.
According to Nerdist founder Chris Hardwick, the Nerdist Channel will cover anything about gaming, comic books, tech and movies — however the content is “a whole new… read more
Autism Speaks has been illuminating iconic landmarks around the world with blue light for World Autism Day for the last three years, as part of its “Light It Up Blue” campaign.
This year, the tech world is joining the campaign for the first time, as Outfit7‘s Talking Tom mobile app… read more
Our biggest conference of the year, Mashable Connect, is returning to Orlando, FL from May 3-5, and this year we will explore the future of digital with some of the brightest minds in the industry.
This is your chance to spend three days away from everyday life, surrounded by leaders… read more
Forget smart cars, smart appliances and smartphones. MIT researchers are taking intelligent inanimate objects to a more granular level: smart sand.
The effect they’re aiming for, as described on MIT’s news site, is this: You would bury an object in smart sand. Seconds later, you’d be able to pull from… read more
Conan Takes Over
Click here to view this gallery.
Just in case you weren’t obsessively checking Mashable throughout… read more
The season 2 premiere of HBO’s popular TV show Game of Thrones had so many social media users buzzing last night that it caused the social networking site Get Glue to temporarily crash.
Game of Thrones — a medieval fantasy show based on “A Song of Ice and Fire,” a… read more
Almost every Mac user has heard of terminal commands – short commands you enter directly in OS X’s terminal which can add little extras to existing Mac programs or help improve system functionality. Although Apple doesn’t boast about them specifically, they are simply little hacks designed to make using your… read more
If you’re looking for cash for school, then you may not have to look any further than your fellow alumni. Meet SoFi, a social lending service that lets alumni of a school help finance the education of future graduates and earn a bit of a return on their investment as… read more
There’s a massive telescope on the drawing board that hasn’t even started construction yet, but when it’s finished in 2024, it’ll generate more data in a single day than the entire Internet. For scientists to ensure they’ll be able to handle all that raw information, they need to start working… read more
Hello, fellow Mashables. It’s Conan O’Brien, and I’ve got big news. Two hours ago, I purchased Mashable.com. I’ve taken it over. Why did I take it over? Very simple reason.
I’m sick and tired of scanning the Internet looking for any news about technology: Devices, gadgets, what’s coming up, maybe even… read more
A new Kickstarter project is aiming to redefine how you shoot video with your iPhone. The Galileo is an iOS-controlled robotic iPhone platform that lets you manipulate the angle your iPhone from another iOS device, giving you the ability to adjust your iPhone to almost any angle you could… read more
So you’re a big Kevin Durant fan. You watch his games, you wear his jersey — but do you have his Twitter-handle T-shirt?
In what’s believed to be a pro sports first, the NBA this week began selling official T-shirts that feature some of the league’s biggest stars’ Twitter handles… read more
Are you a graphic designer with a portfolio full of impressive, high-quality work? If so, you’re in the right place. Mashable is adding a key position to its design team in our New York headquarters.
We are looking for a motivated graphic designer with new-media experience to… read more
Research in Motion‘s latest quarter almost doesn’t need commentary. With revenues down 19% and posting its first loss in seven years, the company is clearly on the decline. The dismal financial news follows the revelation that BlackBerry phones were no longer the device of choice even in RIM’s home country… read more
Have you checked your company’s mobile job offerings recently?
While there are many people already using mobile to find their dream jobs, don’t be misunderstood — using a smartphone to check out job boards isn’t just for early adopters or technophiles. In fact, it’s quickly becoming a mainstream method of finding… read more
This flea is quite a bit more powerful than the ones on mangy mutts.
Robotics company Boston Dynamics created an 11-pound robot called the “Sand Flea” that can jump 30 feet in the air and is equipped with an infrared camera.
“The robot uses gyro stabilization to stay level… read more
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
The Limited Liability Company (LLC) is a hot business structure for startups right now — and for good reason. It offers all the personal liability protection without… read more
When Google launched Google Instant in 2010, it claimed that providing results as users type and removing the need to hit the “enter” key saved users two to five seconds per search.
Wolfram Alpha CEO Stephen Wolfram’s vision of what the word “Instant” could mean for search is a bit more… read more
1. Words With Friends
It’s an obvious choice for the list, and with good reason. The app features Scrabble-esque… read more
This week has seen quite a few updates to popular Mac apps, such as iTunes and Safari as well as a sneak preview of some new upcoming Adobe software. As always, here’s Mac AppStorm’s weekly roundup of the goings-on in the world of Mac software.
Apple pushes updates for iTunes, Safari… read more
As graphic designers, it is so important for us to always keep learning in order to stay at the top of our game. Outside of classes, and actual on-the-job learning, there are many outlets for us to teach ourselves new tricks. One of my favorite new places to… read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Shoptiques
Quick Pitch: Shop local boutiques online.
Genius Idea: Brings an offline industry online; lets you shop by… read more
Meet Austin Schindel, sports fans. You’re going to wish you had his new job.
For the next year, he’ll travel around the country to some of the country’s funnest sporting events — starting with Major League Baseball games and the NFL and NBA drafts — to tweet his behind-the-scenes experiences… read more
YouTube is launching a new platform called “I Will If You Will” for Earth Hour 2012, which lets users challenge others to take an environmentally friendly action for the planet.
Earth Hour, now in its sixth year, encourages people to turn off their lights for 60 minutes one day a year…. read more
Fans of NBC’s The Voice can now vote for their favorite contestants via a new app for Facebook Timeline.
Facebook Timeline users can begin voting for artists on The Voice on Monday, when the app will be released. Fans can also share their views with Facebook
friends, connect with others and… read more
As AMC gears up for season two of The Killing, the network has launched an online interactive case file so that fans can participate in figuring out who killed Rosie Larsen.
The Killing debuted last year; its story centers around the murder of teenager Rosie Larsen. Each episode encompasses 24 hours… read more
Guy Kawasaki is arguably one of the most recognized names in social media. He is a former Apple evangelist and currently a best-selling author, angel investor and entrepreneur.
Behind the Brand host Bryan Elliott talked with Kawasaki about his latest book Enchantment, in which he describes how businesses should… read more
Update: As of 9pm PST Friday, TweetDeck service has been restored. Twitter issued the following statement regarding the outage:
As soon as we learned about the issue today, we took TweetDeck down to diagnose the situation. We discovered a bug that caused a very small number of TweetDeck users to have… read more
Keith Olbermann’s latest fallout with his employer is playing out all over social media. The news came out Friday afternoon that Olbermann has been replaced at Current TV by former NY Governor Eliot Spitzer. Olbermann tweeted his full statement before posting it to Twitlonger.
In an open letter to viewers… read more
Groupon on Friday cited an unexpected number of refunds in the latter part of 2011 for a surprise revision in its fourth quarter results. The announcement prompted an 8.5% drop in the company’s stock in after-hours trading.
The revisions cut Groupon’s previous 4Q revenue results by $14.3 million to $492.2 million… read more
That precocious Charlie is more than a finger-biter — he’s a moneymaker.
The family that created the most viewed amateur YouTube video ever — featuring a biting baby and his talkative older brother — has made a half-million dollars from ads surrounding that video.
Speaking to ABC’s Nightline, the boy’s… read more
In response to Research in Motion’s ugly quarterly earnings report, newly-minted CEO Thorsten Heins is shaking up the executive team.
Not only has Jim Ballsillie — RIM’s co-CEO until January — resigned from the board of directors, but the COO and CTO are gone too. The company continues to search… read more
Angry Birds needs little introduction, it is without doubt one of the most popular games for iOS, Mac and Android platforms, with the total number of downloads exceeding 500 million. It is easy to play, fun and addicting. For those readers who aren’t familiar with the concept, you control a… read more
When it comes to FTP clients, there are too many of them to count. You could go with FileZilla, since it’s free, but it’s really not the greatest solution out there since it lacks quite a few features that advanced users seek. Cyberduck, on the other hand, is another great… read more
Mashable’s first weekly photo challenge is complete, and the photos are in. We asked you to show us What’s in Your Laptop Bag?
Photos were taken with a range of different devices — which is an important aspect of our weekly challenge. Whether your camera of choice is a $3,000 DSLR or an… read more
HarperCollins released a new iPad app Thursday that will set you off on a 3D exploration through space using high-resolution visuals specifically optimized for the new iPad’s Retina display.
Called Wonders of the Universe, the iPad application incorporates 210 full-color articles, hundreds of photos and two and a half hours of… read more
The late Steve Jobs may be as venerated within the company he founded as he is outside it. But that doesn’t mean his successor is suffering by comparison.
In fact, according to anonymous employee posts on the employer reviews website Glassdoor, Cook has the highest approval rating of any CEO… read more
American Idol‘s attempt to mix things up — by having the final 9 singers sing as trios in addition to their individual performances — fell flat Wednesday night among users of Peel’s Idol Interactive Experience, a second-screen engagement platform that lets viewers “cheer” or “boo” contestants and judges in… read more
Corporate public relations rule numero uno: When a scandal occurs, admit you were wrong and say you’re sorry. Apple is doing just that with the help of the Fair Labor Association (FLA), which released its audit of Apple’s factories in China on Thursday. Apple and the FLA pledged to amend… read more
Another truly incredible week in the world of photography passes us by, and Toad Hollow Photography has been busy compiling a list of the best tutorials, great photography and interesting blogs to share with everyone. This weeks list contains some really great works by some really gifted photographers and artists,… read more
Joe Chernov is the VP of Content Marketing for Eloqua. He is responsible for creating, distributing and measuring content that increases awareness and drives demand.
Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the… read more
The organization hired to audit Apple’s factories in China released its report on Thursday stating it found “significant issues with working conditions at three factories in China operated by Apple’s major supplier Foxconn.”
The Fair Labor Association (FLA) said its nearly month-long investigation uncovered overworked employees, health and safety problems,… read more
Mashable’s largest conference, Mashable Connect, is returning to Orlando, FL from May 3-5, and this year we’ll bring together the brightest minds to discuss key trends on the horizon and what digital professionals are thinking for the future.
We’re excited to announce the Mashable Connect 2012 agenda. This year’s lineup of… read more
If you’re an iPhone 4 owner who didn’t receive a free bumper case from Apple during “Antennagate,” you can now get $15 from the company as compensation.
When gripped a certain way, the AT&T version of the iPhone 4 can potentially reduce the phone signal down to nothing.
The… read more
What happens when you put together a worm, a heavy metal frontman and a good old fashioned mace? The newest game from 10tons, apparently. Ironworm is a 2D platformer in which you must swing your mace to smash insects and complete levels.
From the graphics and storyline to the main character,… read more
Lance Parker is building something he says will bring a new level of convenience and security to on-the-go computing — and he’s funding the project through Kickstarter.
His product is called Compude, a tiny device that allows users to take a data-locked version of their personal computers’ contents with them,… read more
1. Floppy Disk Bag
Whether you use it as a lunch box, a purse or a knapsack, this floppy… read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Korrio
Quick Pitch: An all-in-one planning and organizing solution for parents or coaches of youth athletes
Genius… read more
Ever wondered what the wind would look like if you could see it in action from above? You’re about to find out.
A new project posted online Wednesday by a pair of Google computer scientists, called simply Wind Map, has to be clicked on to be believed.
The wind information, updated… read more
Rusel DeMaria is the author of more than 60 books, and currently runs the High Score 3 Kickstarter project. Follow him on Twitter @DeMaria.
Double Fine, the game developer, raised $3.3 million for its adventure game, Double Fine Adventures. InXile, a game development company, made $500,000 in 17 hours for its… read more
Measuring marketing spending used to be pretty easy, at least in theory: You’d run a big ad campaign and then see if your sales rose. If they did, great. If not, then you wasted your money.
Social media has muddied the waters. A campaign may not do much for sales, but… read more
Last year Bill Gates announced plans to revolutionize the toilet. Now one startup is attempting to revolutionize toilet paper -– by putting tweets on it.
The service, called Shitter, will take one or more feeds from your Twitter account and print those tweets on toilet paper you can then display… read more
Facebook will halt trading of its shares in secondary markets by the beginning of April, according to a report.
Citing unnamed sources, Bloomberg reports that Facebook representatives told firms participating in trades in such markets to stop trading this week.
Facebook reps declined comment on the report.
The social networking giant filed… read more
Comedy has undergone a transformation over the past few years thanks to digital and social media. From standup comedians breaking out on Twitter to television networks adapting to new viewer habits — there’s a blending of old and new media that’s thrown all the old rules of production and talent… read more