What is Ghost Blogging?

Ghost bloggers and ghostwriters are authors who are hired to write content for clients. Sounds pretty simple, right? The catch–and reason for the funny name–is that these authors don’t receive credit for their work. People can produce and receive ghost-written content for a variety of media, including blog posts, internet… read more

Add Panoramic Photo Tours To Any Website With TourWrist

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: TourWrist

Quick Pitch: TourWrist turns panoramic photos into virtual tours that are easy to embed on websites.

Genius… read more

Do Opt-In Lists Really Perform Better Than Opt-Out?

This is one of those things that most email marketing experts agree on – but we’ve little recent data to prove the point. My theory is that it’s such “conventional wisdom” that people have stopped testing it – the same way they don’t do any more studies to see if… read more

StyleCaster Media Group Raises $1 Million as it Nears Profitability

StyleCaster Media Group has raised $1 million in Series A-1 funding from a number of notable individuals in Silicon Valley, including Owen Van Natta, former EVP of Zynga, CEO of MySpace and CRO of Facebook; David Ko, chief mobile officer at Zynga; and Mike Keriakos, president and cofounder of Everyday… read more

6 Mistakes to Avoid When Setting Up Your Corporation or LLC

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

The portrait of today’s worker is undergoing a fundamental shift. Fueled by advances in cloud-based, social and mobile technologies, companies are choosing to gain agility and savings… read more

4 reasons you still aren’t successful

Source

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Niche Social Networks Deliver Big Results for Brands

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

When small businesses contemplate a social media strategy, Facebook and Twitter get lots of attention. However, niche social networks and online communities offer additional opportunities for brands… read more

How Job Seekers Are Using Mobile [INFOGRAPHIC]

The jobless rate is hovering above 9%, and job seekers have to be more savvy than ever to land a job. In fact, 77% of job-seekers are using mobile apps in their search. Why mobile? For one thing, people almost always have their phones on them, which means they can… read more

Tech Buzzwords Make Shortlist for Word of the Year

The Oxford English Dictionary has chosen its (two-word) word of the year: Squeezed Middle. Last year’s word of the year was big society, and the word of 2009 was unfriend.

Those who spend time on Twitter might have guessed that OWS, occupy or 99% would have come out on top this… read more

10 Tips to Avoid Cyber Monday Scams

Bari Abdul is Vice President of Check Point‘s Consumer Business, ZoneAlarm, focused on innovating consumer security for the digital age. He has over 20 years of experience developing and executing go-to-market strategies that deliver record revenue and market share.

It seems that the holiday shopping season comes earlier and earlier each… read more

Meet the 2011 Mashable Awards Nominees

Each year the Mashable Awards honors the best in digital media, companies and personalities. This year, we have 196 nominees across 4 majors categories up for 28 total awards. As always, you, our readers get to choose the winners. The Mashable Awards will be decided over the… read more

How Digital Marketing Fueled Fashion Label Tory Burch’s Global Expansion

American fashion designer Tory Burch founded her label in February 2004, the same month that Mark Zuckerberg launched Facebook from his Harvard dorm room.

In the fashion industry, Burch’s rise has been nearly as striking: the 45-year-old CEO has expanded her line of ready-to-wear clothing and accessories to more than 450… read more

Facebook’s New Analytics Reminds Businesses to Engage Fans

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

In the past several years, businesses large and small have come to realize the positive impact of engaging their brand-loyal public and — more importantly —… read more

Meet the 2011 Mashable Awards Nominees for Social Media

After collecting nominations from the Mashable community for over a month, the 2011 Mashable Awards have now shifted to the voting portion of the program. The awards honor nominees and winners in 28 categories, covering four of Mashable‘s core content areas: Social Media, Tech, Business and Entertainment.

Here we… read more

AT&T Wants You to ‘Make a Case’ for an AT&T 4G Phone via Facebook

AT&T has launched a campaign that lets you advocate for an AT&T 4G smartphone over Facebook this holiday season.

Using the “You’ve Got a Case” Facebook app, you can create a personalized video for one of five AT&T smartphones: the HTC Vivid, the Samsung Galaxy SII Skyrocket, the HTC Inspire 4G,… read more

Social Media Dashboard MarketMeSuite Helps Turn Followers Into Customers

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: MarketMeSuite

Quick Pitch: MarketMeSuite is a social media marketing dashboard that allows businesses and teams to manage… read more

4 Ways Companies and Causes Can Partner for Good on Facebook

Facebook is a particularly appropriate medium for companies and causes to use when joining forces to engage consumers because “it’s a prime mobilization platform” explains Marc Blinder, creative director for Context Optional, a social media marketing company. “People want their friends to see them doing something good — those types… read more

Meet the 2011 Mashable Awards Nominees for Tech

The Mashable Awards celebrates the best of the digital world — and as such, there are a whole heap of technology categories. You’ll find them replete with Android, iPhone and iPad devices, as befits a year that saw the iOS-Android battle heat up on a number of fronts. But the… read more

Everything You Missed From the Mashable Media Summit [PICS & VIDEOS]

This year’s sold-out Mashable Media Summit showcased an eclectic range of content delivered by leaders in the media and technology industry. Held at The TimesCenter in New York City, the conference attracted industry professionals from around the world who came to learn about the latest trends and innovations in media,… read more

Lady Gaga’s Thanksgiving Show Features 8 Intimate Performances [SNEAK PEEK]

A 90-minute special on Thanksgiving night revolves around Lady Gaga, who will perform eight songs and reveal private details about her life to journalist Katie Couric.

Among her performances during A Very Gaga Thanksgiving, Lady Gaga will perform a duet with Tony Bennett on “The Lady is a Tramp” and… read more

Why Journalists Must Earn the Right to Teach Old Media New Tricks [VIDEO]

“We benefit when we listen,” said New York Times media reporter and blogger Brian Stelter on stage at the Mashable Media Summit.

SEE ALSO: 10 Ways Newspapers are Using Social Media to Save the Industry

Stelter spoke about his experience as… read more

34 Stunning Infographics To Understand The World Of Social Media

Infographics is a new way of showing information through graphical representation. We recently posted some interesting posts on infographics that you can also find on the net. Infographics not only show the information in a neat and clean manner but also is very easy to understand. Through inforgraphics, a large… read more

Startup Helps ‘Little Fish’ Businesses Make a Big Splash in Marketing

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: Mogulfish

Quick Pitch: Mogulfish helps small businesses overcome the “little fish disadvantage” that is, having small budgets… read more

Walmart Uses Facebook to Divvy Up $1.5 Million in Holiday Grants

As Walmart looks to give out $1.5 million to nonprofit organizations this holiday season, it wants Facebook users to help decide to whom it should cut the checks.

Through Nov. 30, Facebook users can navigate to the Holiday Giving tab on Walmart’s page to submit a nomination. This year, Walmart… read more

Meet the 2011 Mashable Awards Nominees for Business

Facebook, Google, Twitter, LinkedIn — none of these companies would be able to sustain themselves without advertising. But getting your brand in front of users who’ve never had to sit through an ad in their life can be a challenge. That’s why it’s important to acknowledge the brands and marketers… read more

Congratulations To The Winners Of Die-Cut Business Cards From UPrinting

Thanks to all of the participants of contest in which Die-Cut Business Cards From UPrinting were givingaway. We ran the MySQL random query and selected these comments to give them Die-Cut Business Cards From UPrinting.

Winners of Die-Cut Business Cards From UPrinting

Dan
Bill Gravelle
Gareth
Elle
Amaiko

UPrinting.com, a leading socially responsible online printing, marketing and technology… read more

What We Couldn’t Work Without

Every freelancer out there has a bag of tricks they wouldn’t want to do work without—whether it’s their computer, useful software, or their favorite radio station. Find out what sorts of things help FreelanceSwitch.com contributors during their workday.

Perhaps their advice will inspire you to try something new, or… read more

Branding and the importance of consistent design

When you start working with clients you have to understand that the work you produce is not just about how good or bad a design is. It has a lot to do with the way the design fits into the wider spectrum of things.

Does this design fall in line with… read more

First Football Endzone Hashtag Touches Down in Mississippi

The ol’ endzone dance just got even more social. When players in this Saturday’s Battle for the Golden Egg — the annual college football clash between Mississippi State and the University of Mississippi — celebrate after scoring a touchdown, they’ll be doing so on top of a massive Twitter hashtag…. read more

5 Ways to Turn Social Customers Into Brand Ambassadors

Duke Chung co-founded Parature in 2000, with a vision to provide superior customer support software accessible via the Internet. Today, Parature’s Software-as-a-Service (SaaS) product suite supports millions of end users worldwide.

With the advent of social media channels, customer service has forever changed. Consumers are no longer willing to sit and… read more

Billion Dollar Brothers: Entrepreneurial Lessons From the Duo Behind ‘Guitar Hero’

Bernard Moon is co-founder & CEO of Vidquik, a new web conferencing and sales solution platform, and blogs at Silicon Moon.

I met the Huang brothers, Charles and Kai, a few years ago through a mutual friend over BBQs and casual poker nights, and Kai is an occasional StarCraft partner if my… read more

Samsung Lampoons Apple Mania in Galaxy S II Ad [VIDEO]

Samsung attempts to undermine Apple’s mystique and its hold on consumers with a Galaxy S II ad that presents hard core Apple fans as lemmings who are so blinded by marketing that they can’t acknowledge a superior phone.

The ad, which was set to premiere on Facebook Tuesday evening and then… read more

Who’s Tweeting About Black Friday? [INFOGRAPHIC]

As retailers prepare for post-Thanksgiving holiday shopping, consumers increasingly turn online to search for the best deals. Last year, according to the National Retail Federation, 212 million individuals spent an estimated $45 billion total on Black Friday. This year, social media has played a big role in Black Friday marketing,… read more

Groupon Shares Sinking; IPO Gains Nearly Wiped Out

For the second day in a row Tuesday, Groupon shares plummeted — and flirted with falling below the company’s $20 IPO price.

Groupon shares fell 10% Monday, and were trading for as low as $20.03 around 3pm ET .

Groupon’s wasn’t… read more

Klout Now Scores Your Google+ Activity

Google+ users might see their Klout scores go up Tuesday. The social media ranking company Klout has built a scoring model to calculate activity from Google’s 5-month-old social network.

Klout — which measures users’ online influence — started allowing users to add Google+ to their Klout dashboards on Sept. 22 shortly… read more

Old Spice’s Latest Gambit: A Bear-Shaped Deodorant Holder [VIDEO]

Old Spice, looking to maintain the social media momentum that began with its breakthrough “The man your man can smell like” campaign from 2010, is making the leap from tongue-in-cheek advertising to tongue-in-cheek product releases.

The product: A bear-shaped deodorant holder.

That item, which looks like something that would have been… read more

Meet the 2011 Mashable Awards Nominees for Entertainment

The Mashable Awards celebrates the best of digital, and perhaps no category showcases the digital world better than entertainment. From Game of the Year — which isn’t just about graphics, but a combination of creative visuals, compelling narratives, tight gameplay and social integration — to Viral Video of the… read more

10 Photo Apps That Enhance Instagram

Amanda MacArthur is an author, professional blogger, and speaker specializing in business marketing, technology, small business management and restaurant development. She is a founding partner at BuzzFarmers, an audience development company in Providence, RI. You can find her on Twitter at @amaaanda and read her blog on Amander.com.

Ten years ago,… read more

Track Your New Game’s Publicity with Promoter

How many games have you bought based on good reviews and recommendations? One of my favourite games of all time, Portal 2, was bought following a recommendation from a friend, and I’ve bought countless apps on my devices based on reviews I’ve read across the internet. Reviews are a great… read more

Win 3 Sets of Awesome Business Cards from Uprinting

We are again excited to present you with special, more exciting prizes. This time we’ve teamed up with the awesome team at UPrinting, a trusted leader in online printing, offers a wide variety of products that range from business cards to envelope printing, to give away three sets of 250… read more

Perfect Beginner Tips for Branding your Startup

Advertise here with BSA

During the process of launching a new company your logo and branding ideas are possibly the most important concepts. You have to consider not only the solid brand, but a whole slew of factors additional including website design and user interface, internal graphics, print work, marketing… read more

New York Times Launches Group Digital Subscriptions For Companies

The New York Times is ready to start extending sales of its “all access” digital subscriptions across tablets and smartphones to companies and organizations with more than 50 employees.

The introduction of a new structure of paid digital circulation comes as the promotion that gave 100,000 NYT digital subscribers access… read more

How 5 Top Brands Crafted Their Social Media Voices

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including tools for better B2B lead nurturing.

Social networks are platforms for personal connection and dialogue, a reality that has proved challenging for many companies that… read more

Domino’s Lets You Make a Pizza On Your iPad and Then Order it in Real Life

Domino’s Pizza has found a novel way to engage iPad users and maybe sell a few more pizzas along the way. The pizza chain has created an app that lets you make a pizza onscreen and then order it in real life.

Domino’s Pizza Hero is a game/app that simulates the… read more

Announcing the 2011 Mashable Awards Finalists

From Oct. 11 to Nov. 18, the Mashable community submitted hundreds of thousands of nominations for the 2011 Mashable Awards, the fifth annual community-focused competition rewarding the best of digital and social media.

The 2011 Mashable Awards will honor nominees and winners in 28 categories, covering four of Mashable‘s… read more

Why Can’t Newspapers Make Money Online?

Why can’t newspapers seem to make any money online?

That’s the question I asked myself the other day as I ran smack up against The Baltimore Sun’s paywall after having reached my 15 page per month (free) limit. I’m not a big reader of the Sun, but I was curious about… read more

How to Spread Your Content Across Social Networks More Effectively [VIDEO]

Michael Lazerow, founder and CEO of Buddy Media, begins his talk with a promise that letting your brand’s content run free on social networks will increase site traffic and revenues by 12.89%. If that statistic grabbed your attention, Lazerow is prepared… read more

Top 10 Social Media Management Apps

Almost everyone uses social networks for personal or business purposes. Communication via social media is taken for granted. Even employers check freelancer’s reputation with the help of social means.

Today we’ll explore top apps for better social media management. However, we will go beyond solutions like Hootsuite as it is… read more

The 30 best business cards of 2011

After 12 months of great collections of business cards we have the…WINNERS :)

And the most funny… ;)

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Blogging Creatively with Jux.com

Jux.com is a publishing platform which allows users to showcase their work in a streamlined portfolio format with no prior knowledge of coding or web design. Filling a void somewhere between Flickr and Blogger, Jux strives to set itself apart by being a publishing platform for creative professionals.

Users not only… read more

How Social Media Revived The Muppets

The Muppets are back! On Nov. 23, Walt Disney Pictures is bringing its next live-action Muppet film, aptly-named The Muppets, to movie theatres across the country.

The film release is the culmination of a multi-pronged marketing campaign that has embraced the social and digital spheres, and in the process, helped reinvigorate… read more

How To Take Control of Your Next Job Interview

At the end of every job interview, you’ll encounter the inevitable question, “Do you have any questions for me?”

While it’s an oh-so-predictable event, many job candidates aren’t prepared to shine when they reach this final test in the interview. Failing to ask any questions or asking the wrong questions can… read more

Instagram Tips From Top Beverage Brands

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

On the face of it, they don’t seem to have much in common: Instagram and the beverage industry.

One is a hot social media company that lets users… read more

Is Windows Phone the Best Mobile Platform You’re Not Using?

In the world of smartphones, Windows Phone 7 is barely a blip. It has, by some estimates less than 6% market share. Android now owns half the market and iOS about 26%. This isn’t right. You see, the Windows Phone 7 is a good — possibly great — mobile platform…. read more

How Journalists Can Leverage Facebook’s New Features [VIDEO]

No doubt you’re already familiar with Facebook‘s new design. However, you’ll soon see journalists taking advantage of the social network’s tools in fresh, strategic ways.

Facebook’s journalist program manager, Vadim Lavrusik, sat down with Mashable‘s SVP of content and executive editor, Adam Ostrow, at the Mashable Media Summit to discuss the… read more

Facebook’s Real-Time Ticker to Show Sponsored Stories

Facebook will increase the distribution for Sponsored Stories by allowing them to run in the ticker across the site, ClickZ News has learned. Since the ticker — a lightweight newsfeed seen on the upper right-hand part of Facebook.com — was launched in August, the social context ads had been running… read more

Why Brands Need Friends – Not Fans – on Facebook

Clyde McKendrick is founder and executive strategy director of innovations and insights lab Cultural Capital, an integrated advertising agency based within WDCW-LA. Clyde has spent the last 15 years guiding brands like Pepsi, Red Bull and T-Mobile to develop their brand strategies and communications.

Facebook offers brands access to its vast… read more

It’s the Last day to Nominate Your Favorites for the Mashable Awards

Nominations for the Fifth Annual Mashable Awards have been open for a little over a month, and today marks the last day of the nomination period. We already received well over 200,000 nominations, which will make the voting period even more challenging.

Each year, Mashable encourages its community to recognize companies,… read more

How to Write, Launch and Sell Your Informational Ebook

Alexis Grant is a journalist, newbie entrepreneur and author of the eguide How to Take a Career Break to Travel. She tweets @alexisgrant.

Selling ebooks can be a great way to complement your income, gain visibility and build a network around your brand – not to mention, feel satisfied about creating… read more

Bank of America Hoax Puts Spotlight on Google Plus Brand Pages [VIDEO]

Google Plus finally added brand pages to its service last week — a much anticipated move Google hopes might put an end to prior controversy over the topic of brands on the nascent social networking service. But a “brandjacking” of… read more

5 Proven Tactics To Drive Traffic Using Forum Marketing

5 Proven Tactics To Drive Traffic Using Forum Marketing

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78 Fantastic Photography Links You May Have Missed

It’s been a very exciting week in the world of photography, and Toad Hollow Photography has been busy trying to find the best links to tutorials, photography and interesting blogs to share with everyone.  There is some fabulous content in these links, and we truly hope you enjoy viewing the… read more

Yelp By the Numbers: 61 Million Visitors a Month, $58 Million Revenue

Yelp opened the hood on its financial operations on Thursday, giving potential investors a look inside the company’s business.

In a prospectus filed with the SEC ahead of its planned IPO, Yelp revealed the company is not yet profitable, but has exhibited strong growth over the past year or so. Among… read more

The Importance of Being Awesome [VIDEO]

In order to capture the audience’s attention after lunch at the Mashable Media Summit, Faris Yakob, chief innovation officer of MDC Partners’ kbs+p and founding partner of Spies & Assassins, had to be awesome. Yakob is trying to do so at the intersection of technology, business, behavior and culture.

The… read more

3 Ways To Keep Cause Marketing Authentic

The Commerce With a Conscience Series is supported by Fedex. FedEx does more than shipping. They offer solutions like transporting heart valves to those in need and helping entrepreneurs bring their ideas to life. See how.

Within the past few years, cause marketing has seen a dramatic increase in impact among… read more

When Paying For Apps Makes Sense

Web app users are a notoriously frugal bunch. Google, Facebook, and other web app behemoths have gotten us used to all web apps being free. It’s not just apps, either: news sites and more are struggling to make their businesses work after giving away their content for ad-driven pageviews. Many… read more

Real-Time Data: You’re Doing It Wrong [VIDEO]

When it comes to predicting the future, Chartbeat’s CEO Tony Haile thinks you’re awful. At the Mashable Media Summit, Haile spoke about the importance of real-time data and what your business should be doing with that information.

“The more we think we know, the more expert we believe ourselves to be,”… read more

Retail Chain Uses Augmented Reality to Render Catalog in 3D

British retailer Tesco is launching an ambitious augmented reality program on Thursday that will let consumers see 3D images of more than 40 products online.

As outlined in the video above, the technology requires a browser plugin. After that, consumers have to use a “marker” like a Tesco catalog or club… read more

Credit Card Reader App Square Adds Loyalty Rewards, Cash Payments

Square, an app that allows you to accept credit card payments, has released an update that adds several new features. Started by Twitter co-founder Jack Dorsey in 2010, Square has seen steady growth and recently announced that it transacts $11 million per day in mobile payments.

Reward regulars is one of the app’s new… read more

5 Common Mistakes to Avoid in Media Interviews

Whitney Greer is the CEO of The Brandularity Group, where she specializes in big purpose brand narratives and delivery skills for media and executive communications. She’s honed the delivery of hundreds of spokespeople, from high-octane tech startups to name-brand Fortune 500s. You can reach her at whitney@brandularity.com.

You’ve mastered the pitch,… read more

Why Companies Should Invest in Google+ Brand Pages

As the lines between search engine optimization and social media continue to blur and form one synergistic effort, it is critical that both small and large companies stay up to date with new opportunities for spreading brand awareness and connecting directly with their audiences. When Google makes a move in… read more

6 Ways to Be More Persuasive With Social Media

Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions.

How can you be persuasive with consumers on social media? One of the best books on persuasion is called Influence, in which author Robert Cialdini describes six elements of effective persuasion.

I share those tactics… read more

How to Correctly Handle the Colors of Your Website

Using the RGB format and math is simple to determine that the number of existent colors is astronomical and the conclusion is obvious: we have countless colors to use in our projects. It’s true, the differences between these are sometimes too small and for some people the differences are unnoticeable,… read more

Stealth Wendy’s Campaign Got 33,000 Twitter Followers in a Month

A stealth campaign for Wendy’s brought on 33,000 Twitter followers in about a month with minimal ad support, a feat that many brands haven’t been able to match over several years’ time.

The effort, which promotes a new mid-size burger called the W, revolved around a game show on Twitter using… read more

How Harvard Business School Leverages Social Media to Boost Its Brand

The Social CMO Series is supported by the Discover Digital Group, a unique consultancy that focuses on identifying new e-revenue opportunities for both Fortune 1000 and startup clients alike. Follow DDG on Facebook to get a taste of the insights that are offered.

Ever heard of Harvard Business School? Odds are… read more

Only 3 Days Left to Nominate for the Mashable Awards

The nomination period for the 2011 Mashable Awards, a celebration of the most outstanding digital presences and projects, is quickly drawing to a close. You only have three days left to nominate your favorites of the web!

This year’s Mashable Awards marks the fifth consecutive year we’ve been celebrating the best… read more

Clorox’s Webisode Series Will Be a Product Placement Bonanza

It will be hard to overlook the sponsor when Clorox rolls out a webisode series in January called Supermoms that’s loaded with product placement.

Created by RedLever Studios and Emmy-winning producer Jonathan Prince, the eight-webisode live action/animated series will feature mothers living in a cul-de-sac as well as (animated) superheroes who… read more

How Jetsetter’s CEO Keeps the Travel Conversation Flowing With Social Media

The Social CEO Series is supported by MessageMaker Social, the social media management system (SMMS) that lets you publish and manage targeted content across a large number of social interaction points while generating actionable intelligence. Visit messagemaker.com/social and follow us @MsgMkrSocial on Twitter.

Drew Patterson is the CEO of Jetsetter, a… read more

Success Happens When You Find Your Niche

Nicole Ouellette’s journey from full-time employee to small business owner isn’t atypical of many other young entrepreneurs. But it’s her perseverance and success that makes for an interesting story.

Nicole, a native of Fort Kent, Maine (as far north as you can go without being in Quebec, Canada) was working… read more

Why Freelance Writers Should Self-Publish

If you’re reading this, then you’re probably a writer.

And it’s probably occurred to you that since writing is what you do so well, you might as well turn your writing into a book, and get all the credibility, fame, and fortune that comes with it.

Well, credibility, anyways.

But… read more

Hunger Games Launches Official Trailer and Facebook Mayor Campaign [VIDEO]

Lionsgate has ramped up its ambitious viral campaign for the upcoming film The Hunger Games, launching an official trailer and an inspired addition to the movie’s Facebook campaign Monday.

The two-and-a-half-minute trailer premiered on Good Morning America Monday, following a teaser that launched during the MTV Video Music Awards in late… read more

The Future of Social TV [VIDEO]

Technology is changing entertainment for better and for worse, according to TV Guide’s general manager and executive vice president, Christy Tanner, who spoke at the Mashable Media Summit.

SEE ALSO: Social TV: How Content Producers Can Engage Their Audiences in New Ways

TV Guide launched Watchlist, a social feature that lets… read more

Tumblr Numbers: The Rapid Rise of Social Blogging [INFOGRAPHIC]

The Social Media Infographics Series is supported by Vocus‘ Social Media Strategy Tool, a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals.

In four short years, Tumblr has grown from relative obscurity to start-up darling to international microblogging network. The platform… read more

5 Tips For Onboarding Remote Workers

The Digital Careers Series is supported by Elance, the world’s leading site for online work. Check out Startup Cloud for tips on how to build a remote team.

There might be an assumption that recruiting is easier when unemployment is high, but that’s simply not true. According to Manpower Group, 52%… read more

Die-Cut Business Cards Giveaway From UPrinting

UPrinting is running a contest, where 500 pcs of Die Cut Business Card Printing for 5 winners worth $47 each are givingaway. Well, you guys know who are UPrinting? Let’s say it once again for n00bs.

UPrinting.com, a leading socially responsible online printing, marketing and technology firm, has established itself as… read more

Win an iPad 2 and 5 copies of Parallels

Today we’re bringing you another great giveaway, this time by our friends at Parallels, which provide the best tools for running multiple operating systems – including Windows 8 Developer Preview – side-by-side on your Mac or PC.

Starting today and for the rest of this week, each day they”ll be giving… read more

5 Reasons to Take a Risk and Start Your Own Business

Owning one’s own business has often been associated with the American Dream. Along with owning one’s own home, the Dream is to prosper while not being under anyone else’s rule. But while so many of our ancestors immigrated to the United States and started from scratch by building a business,… read more

Brilliant Church Marketing Designs From Graphicriver

Brilliant Church Marketing Designs From Graphicriver

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How One Company Saved Thousands of Dogs Using Social Media

Frank Barry, professional services manager at Blackbaud and blogger at NetWits ThinkTank, helps non-profits use the Internet for digital communication, social media and fundraising so they can focus on making an impact and achieving their missions. Find Frank on Twitter @franswaa.

Social media is all the rage, but does it… read more

Free Textured Patchwork Patterns

Free Textured Patchwork Patterns

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5 Steps for a Successful QR Code Marketing Campaign

Hamilton Chan is CEO and founder of Paperlinks, which provides the leading QR code infrastructure for businesses. Codes generated through Paperlinks app can be scanned by the free Paperlinks iPhone app or by any QR code reader on any smartphone platform.

While the debate rages on whether QR codes are a… read more

Coca-Cola Launches Its First U.S. QR Code Program

Millions of Coca-Cola cups circulating this month will sport QR codes for a program that supports the brand’s holiday mascot, the polar bear.

The brand is partnering with the World Wildlife Fund for the initiative, which aims to help conserve the polar bear’s Arctic habitat. Consumers who scan the codes, which… read more

Microsoft Takes Windows Phone 7 Marketing Up a Notch With Wild NYC Event [VIDEO]

A number of new Windows Phone devices — including the excellent Focus Flash — launched this week and Microsoft decided to celebrate with a big media blitz in New York City.

Microsoft built a six-story Windows Phone with truly “live” Live tiles in the middle of Midtown Manhattan. As you can… read more

10 Essential Tips for Planning the Perfect Industry Event

‘Tis the season to plan your 2012 event strategy. Here are 10 quick tips to help make event marketing work for your brand, strategy and your bottom line.

1. Don’t Reinvent (Or Compete with) the Wheel

If a non-competitive brand plans to host an event, consider partnering with that company instead of… read more

Ask FreelanceSwitch: Too Much Work and Portfolios

In this issue of Ask FreelanceSwitch, we look at having too much work and bulking up your portfolio. Ask FreelanceSwitch is a regular column here that allows us to help beginners get a grip on freelancing. If you have a question about freelancing that you want answered, send an… read more

Peter Max: Peace, Love and Inspiration

As young kids, we all had our favorite posters adorning our rooms. From motorcycles to kittens to Justin Bieber photos… for which the coming years will hold guilt and embarrassment. Thanks to my hippie parents, I had Peter Max posters. In fact, I had a Peter Max room! While I… read more

20+ HTML Email Newsletter Templates for Online Marketing

20+ HTML Email Newsletter Templates for Online Marketing

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5 Google Paid Search Products You Need to Know

For many digital marketers, the fall of 2011 might be remembered for bringing dynamic advertising to paid search. Google’s newest offering, said to flip “the search engine on its head,” does away with the traditional keyword advertising approach in lieu of matching landing pages with the right user search.

Dynamic Search… read more

How Citizen Journalism Is Reshaping Media and Democracy

Layla Revis is vice president of digital influence at Ogilvy PR Worldwide. Her specialties include international affairs, tourism and multicultural marketing.

“So long as the dominant culture’s images of the world continue to be sold to others as the image of the world, image makers are being unethical.” — Jay… read more

How Sports Illustrated Got Ahead of the Tablet Publishing Competition [VIDEO]

One of the first publications to format for the iPad, Sports Illustrated has continued to adapt its issues for tablet technology. The magazine’s editor Terry McDonell spoke with Mashable editor-in-chief Lance Ulanoff at the Mashable Media Summit last Friday.

SEE ALSO: 8 Digital Trends Shaping the Future of Media [VIDEO]

McDonnell explained… read more