Bubbly T-Mobile spokeswoman Carly recently traded in her pink sundress for a black leather look in the company’s latest ad to promote its 4G network. But this may be the first sign of the company’s rebranding efforts that will launch this fall.
T-Mobile, which is currently the number four wireless… read more
Yesterday I received this email from Tabitha – a dPS reader. I thought it might make an interesting community discussion. Can you help her with any advice?
Dear dPS – next week I’ve been asked to photograph a friends house which is being sold. They have decided not to sell their… read more
As athletes get ready to take the global stage during the London 2012 Olympic Games less than 100 days away, Procter & Gamble has released a new ad praising mothers worldwide. Press play and cue the waterworks.
In three days, the video has received over 700,000+ views on YouTube. P&G,… read more
Il primo a dare l’addio era stato Jack Dorsey, co-fondatore di Twitter. Una storia lunga la sua. Jack era stato tra i primi investitori di Instagram. Aveva sperato di integrarlo con Twitter. Ha tentato di acquistarlo in più di un’occasione. Se l’è invece lasciato soffiare sotto il naso dal terribile… read more
With so many of our posts being about visual inspiration, you’d think that that’s all we get inspired from. Not so! And now we want to remedy that.
Every day there are so many design-related articles, news, developments and innovations bursting out of our RSS feeds, email inboxes and… read more
Zephrin Lasker is CEO of Pontiflex. Follow the company @Pontiflex.
When it comes to digital advertising, small business owners (SMBs) must wade through a lot of industry jargon. Today, they have to make sense of words like SoLoMo, and tomorrow, they’ll be evaluating marketing options with terms such as InstaLikes.
The… read more
National media photographers won’t be the only photojournalists packing Madison Square Garden for Saturday’s pivotal NHL playoff game between the New York Rangers and Ottawa Senators. Six popular Instagram photographers is being brought in to document the game with a social media twist.
And there’s a catch — the Instagrammers… read more
The $1 billion photo-sharing app Instagram — once named “app of the year” by Apple — has now “jumped the shark,” according to Apple’s marketing chief Phil Schiller.
And not only is Schiller trashing the service (in a brief message to Apple enthusiast Clayton Braasch), he has also deleted… read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Buzzdoes
Quick Pitch: Buzzdoes rewards app users who recommend apps to friends.
Genius Idea: A word-of-mouth marketing… read more
From digital advertising conferences to programming hackathons and everything in between, you’ll definitely find a swanky locale to suit your professional and personal interests on Mashable’s new Events Board. Whether you’re an event organizer or an event-goer, our Events Board is an essential resource for helping you build relationships, engage… read more
A guest post by Lara White from PhotoMint.
It’s the one of those things that holds many photographers back. Each time you create a set of images, it’s more like a blooper reel than a best hits collection unless you cull them ruthlessly. Your image library grows and grows, each… read more
The Modern Media Agency Series is presented by IDG. CDW added humor to its video marketing campaign and it led to one million video views. In an interview last month, Neal Campbell, CDW’s Chief Marketing Officer, explained the program and how it led to the Charles Barkley integrated marketing campaign.
When… read more
As a solo freelancer, you probably don’t have the budget to conduct big market research studies like the big guys to learn how to improve your business – things like how to improve your sales process, or where your customers are coming from, or a million other market research… read more
Internet marketing is the best way to slowly ramp up a crowd for your website. Repeat visitors are the attraction to help your brand sink into all areas of the web. And social media has provided just another tool for marketers everywhere to achieve this task.
If you run a blog… read more
Elle has launched a shoppable trend guide on Facebook in the latest of several ecommerce initiatives within the magazine industry.
The guide, embedded as a tab on Elle‘s Facebook page, invites shoppers to navigate across six editorially chosen spring trends, including floral, nautical and ladylike.
Users can click “love,” “want, “own”… read more
For an event being hyped by organizers as the world’s “first social media Olympics,” the summer 2012 games in London have some pretty antisocial policies.
Athletes will not be allowed to tweet photos of themselves with products that aren’t official Olympics sponsors or share photos or videos from inside the… read more
Joshua Teixeira heads up the strategy discipline at Big Spaceship, helping shape engagements for active projects and prospective clients alike. Recent projects include work with clients like Crayola, Chobani, Google, Wrigley, General Electric, Urban Daddy, and Gilt Groupe.
When it comes to Facebook’s $1 billion acquisition of Instagram, details are still… read more
Fans of auto brands have three times the average amount of friends than the average user, according to a new study by Facebook.
The social networking giant, eager to make its case to marketers, conducted a study of 15,938 Facebook users between December and March. The report found that the average… read more
Sal Loukos is a sourcing manager at Seven Step RPO, where she builds and manages talent sourcing strategies for a variety of Fortune 100 clients. You can follow her @Sal_Loukos, or on Pinterest at sal_loukos.
Winning the talent war is a priority for every organization. Now, more than ever, it’s crucial… read more
Writing effective blog posts isn’t as easy as you might think. There are a ton of things to take into consideration, including creating a catchy headline, the length of your piece, even the words that you choose.
I’ve spent some time scanning the Internet to find some useful tips on… read more
Thinking of pursuing a career as a freelance writer? Congratulations. It’s a great lifestyle, where you control your own schedule, set your own rates, and work for a variety of clients.
That is, if you can figure out how to earn enough money from your writing to keep from starving.
Many… read more
Time is money for freelancers, but sometimes giving it away can benefit you in the long run. Providing free advice through social media channels, offering a free eBook, giving away a free newsletter, or offering free consultations, are all excellent strategies used to build upon your client list.
That is… read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Tracky
Quick Pitch: Tracky is an application that boosts productivity by cutting Internet clutter. The web and… read more
Joe Chernov is the vice president of content marketing for Eloqua. He is responsible for creating, distributing, and measuring content that increases awareness and drives demand.
Within days of Facebook’s official launch of Timeline for brands, social strategists and brand marketers turned their Facebook strategies upside down and came up… read more
A study comparing Millennials with non-Millennials sheds light on some of the key behaviors and attitudes of the generation.
Currently numbered at 79 million — and growing in influence — Millennials are expected to outnumber the Baby Boomer population 78 million to 56 million by 2030.
The Boston Consulting Group recently… read more
Ted Iannuzzi is the CEO of DIDMO. He is the co-creator of the company’s flagship product, the mobile content creation platform Magmito.
Conferences, large and small, remain great opportunities to meet prospective clients and partners. In fact, according to one study, more than half of business travelers say that between 5%… read more
In this economy, creating and sticking to a budget is more important than ever. Of course, not every freelancer has money problems, but my guess is that many of you out there are taking a very close look at your bottom line—especially with taxes due in just days.
Whether you… read more
It must be a wonderful thing to be one of those chefs in the TV cooking competitions, able to take a stack of surprise ingredients and instantly whip up beautiful, tasty dishes from them.
For most of us, if that’s what we had to do every day, it would just… read more
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People love a freebie, right? Sort of. A recent study released by the National Academy of Sciences found that most people reject the offer of free money if they think the arrangement is unfair.
This theory was tested by making participants play ‘The Ultimatum Game.’ The game involved… read more
Heather R. Huhman is the founder and president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. You can connect with Heather and Come Recommended on Twitter and Facebook.
In today’s digital world, your job search has to be as… read more
With the books and movies all finished, are you suffering from Harry Potter withdrawal?
Maybe it’s time to head over to Pottermore, an online hub developed by J.K. Rowling for fans of the boy wizard. The free site is now open for all to join.
Users will be treated to… read more
Every other week we roundup some of the highest quality articles and resources that benefit freelancers from across the web. We present these articles here on various helpful topics. This week we have articles on getting started as a freelance marketing, building your creative mind, the power of weak… read more
Slava Rubin, co-founder and CEO of crowdfunding website IndieGoGo, has an ambitious plan to plant the seeds of entrepreneurship in the minds of students: He wants them to launch a new startup every year for ten years in middle school through college.
“The best way for students to become entrepreneurs is… read more
It’s time for our best news of this week. We have a lot of graphic and web design, a bit of architecture, ads, tech news, awesome reads and other crazy stuff! So take a look at the links we’ve selected for your inspiration and to keep you updated about what’s… read more
Liz Elting is co-founder and co-CEO of TransPerfect, the world’s largest privately held provider of language and business services.
The world’s population reached 7 billion in Oct. 2011, and according to an IDC report, one in every seven of those people owns a smart device. By now, we’ve all heard,… read more
We’re pleased to announce that Mashable has been nominated for a Webby Award in the Websites category for best business blog.
Business coverage has always been core to Mashable since our days covering early Web 2.0 companies. Today, we continue to document how digital transforms business at all levels. Beyond business… read more
If someone asked me to explain what a corporate website looked to them the odds are I wouldn’t use words like “attractive”, “visually pleasing”, or “creative.” Unfortunately when I think of a corporate website the immediate stereotypes that come to mind are minimal design elements, lots of text, black and… read more
In a post on her blog last year, WordPress designer, business woman and author Lisa Sabin Wilson, talked about how thankful she is to be part of the WordPress economy. It’s an economy that thousands of people, the world over, are benefiting from (including me!). It is an economy built… read more
If there is one thing I miss about working in the corporate world, it is having teams of people working in the background that I can call on for any type of support my business may need.
Have a legal question? Dial the extension to get someone in… read more
Matthew Siegel is the co-founder of Indaba Music, an online community of musicians making and promoting music. He was named one of Billboard’s “30 Under 30” power players of the music industry in 2010. Follow him @matthewlsiegel.
This week, pages upon pages of commentary have been written about Facebook’s… read more
From digital advertising conferences to programming hackathons and everything in between, you’ll definitely find a swanky locale to suit your professional and personal interests on Mashable’s new Events Board. Whether you’re an event organizer or an event-goer, our Events Board is an essential resource for helping you build relationships, engage… read more
Former Republican presidential candidate Herman Cain has recently been peppering YouTube with a series of provocative Internet ads which attempt to bring attention to his views on the U.S. tax system.
The description of the latest Herman Cain ad on YouTube argues, “The farmer is fine, but the average American… read more
Back in 2010, Tipp-Ex, makers of a brand of white-out tape, became a YouTube sensation with an innovative video. Viewers were able to control the plot of the video a la Mad Libs.
The initial ad, which has received 19.2 million views on YouTube, featured a camper who confronts a… read more
We all know that we need to spend as much time as we can networking with prospective clients. But how much time should you spend networking with other freelancers?
Other Freelancers Aren’t Just Competition
As a freelancer, other freelancers have to seem like competition. But those other freelancers can also be… read more
Gilad de Vries is vice president, brands and agencies at Outbrain. Before joining Outbrain he served as VP of Digital Media and Principal at Carmel Ventures, one of Israel’s top venture capital firms.
Lately, it’s impossible to open a newsletter, check Google alerts, or visit any news sites without reading… read more
“Going viral” is a distinct phenomenon particular to today’s Internet culture. But if you think about it, viral movements have been around forever. How else do you explain those horrifying motivational posters from a decade ago, or Britney Spears, or Furbies? Ick.
An incredibly powerful sub-category of viral content on the… read more
Eric Siu is the Vice President of SEO at Evergreen Search Marketing. He also writes about SEO topics such as the 10 Immutable Laws of SEO. Follow him @ericosiu
Disconnecting in the digital age seems like a virtue and a sin. The reality is, it’s hard to unplug. So much of… read more
Stüssy — retailer of mens and womens sportswear — is trading up Facebook Likes for a strip tease on the social network. The campaign’s promise: “The more likes, the more clothes come off.”
The “Strip for Likes” campaign debuted on April 10 for the re-launch of their Amsterdam Facebook Page…. read more
Brian Honigman is the digital marketing manager at Marc Ecko Enterprises. He is a part of Ecko’s marketing and ecommerce team, ensuring a polished brand experience across all channels. Follow him on Twitter @Brian_Honigman.
Between the rise in location-based social networks, like Foursquare, and the mobile market’s meteoric growth,… read more
I was engrossed in this blog post about why creative businesses fail written by Jason Aten. I work in a creative field (magazine publishing) with many creative people (writers, photographers, and graphic designers). If you work in the creative industry and are looking to start your own business—listen up!
Jason… read more
If you are not familiar with Google+ consider reading my previous article –
8 Reasons that Make Google+ Better than Facebook and Twitter – for an introduction.
This article is about the differences between Google+ pages and Google+ profiles. This way you can use each of them to represent… read more
Thanks to the internet, it is more advantageous to work as a freelancer these days. You can conveniently find clients online, market your work effectively at a low cost (or for free), network with colleagues, run your website, research, handle your accounting and a lot more.
But having such easy… read more
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There is a lot of talk about Internet marketing and the new era of social media. It is now easier than ever before to create accounts on many infamous social websites to build up your own brand. But this technique requires strategy and a bit of… read more
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When you first launch a mobile app there is often a huge influx of downloads in the first few days. This is followed by a lull after your app drops out of the brand new section. The solution to keeping your downloads constant is building up… read more
Guy Nirpaz is the CEO and co-founder of Totango, which provides a customer engagement platform for software companies.
Selling cloud and software-as-a-service applications is all about driving usage, adoption, and customer success—not about selling. This is obviously true for onboarding new customers, who start with a free trial and will only… read more
Local and Social: Increase Visibility across the Web
Finding something to do around town is pretty easy. Finding something to do around town when you actually have free time, however, can sometimes pose quite the challenge. A new app called Time to Enjoy helps you discover events near you at times you’re looking for something to do.
“When you… read more
Trevor Jonas is director of social media at Access Communications, where he develops digital communications strategies for clients spanning the financial services, consumer electronics, and food and beverage industries. Follow him @TrevR.
Earlier this year, Microsoft brought in an acapella group to sing tweets from CES 2012 and last month Skype… read more
Mashable Connect is only a few weeks away! Now’s a better time than ever to get your pass to our biggest conference of the year.
There are many reasons to attend Mashable’s largest conference of the year, and now we have one more: breakout sessions.
In addition to a diverse… read more
Alex Goldfayn’s new book is called Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t). He is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo and Logitech.
Experience is the enemy of thinking big. So is fear,… read more
Startup Marketing Trend: Viral ‘Coming Soon’ Pages
Jordan Metcalf is a Graphic Designer based in Cape Town, South Africa. His love for illustration and typography translate into his amazing works. His creativity with type and detail on the execution is what make his work so special. Check it out!
For more from Jordan visit his Behance & jordan-metcalf.com
Popular… read more
Duke Greenhill is the founder and CEO of Greenhill+Partners, the premiere agency for bespoke luxury brand marketing. Duke is also available as an independent consultant and speaker at Duke@Greenhill-Partners.com.
Echo Boomers. Generation Y. Millennials. No matter what you call them, shoppers between 18 to 29 years old are the fastest-growing… read more
If you missed any of Mashable‘s resources this week, hopefully it wasn’t because you were dealing with that nasty “Flashback” virus (make sure you check if your Mac has been infected by using this nifty script).
Once you know you’re not one of the 600,000 unlucky ones hit with the malware… read more
Jonathan Rick is a director at Levick Strategic Communications. He contributes to Levick’s Bulletproof Blog. Follow him @jrick.
Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded. That’s because the… read more
It’s time for our best news of this week. We have a lot of graphic and web design, a bit of architecture, ads, tech news, awesome reads and other crazy stuff! So take a look at the links we’ve selected for your inspiration and to keep you updated about what’s… read more
Choosing Images for Your Website – the Minimalist Guide
Oprah may have retired from her daytime talk show nearly a year ago, but she’s hardly out of sight from her fan base. In fact, her latest series airing on OWN: The Oprah Winfrey Network is perhaps one of the most advanced shows in the social space right now, as… read more
Social media is all about user/customer interaction — that much we know. But many businesses value staff engagement as well. Pinterest‘s collaborative approach encourages employees to not only get to know each other, but also to communicate their personalities and tastes to the wider public.
Marketing and communications agency Red Door… read more
It’s no secret that freelancers face real challenges balancing self-promotion and client demands. That’s why it’s important for you to optimize your time and make smart decisions that produce real results.
Content can be the hook that attracts visitors and engages them.
Using your time to grow your list of… read more
Michael “MJ” Jaindl is chief client officer at Buddy Media, maker of the social-enterprise software of choice for eight of the top ten advertisers in the world. Visit Buddy Media’s blog for more on social marketing.
Creating an account on YouTube is simple, and building a channel for your brand… read more
The Modern Media Agency Series is presented by IDG. CenturyLink thought an online game would engage IT professionals. In eight months, 90,000 people played the trivia contest. IDG’s Howard Sholkin spoke with CenturyLink’s Joanne Kernie at the awards ceremony and digital conference in March 2012.
Crowdsourcing is not a new concept… read more
You’ve made your first app!
Now what?
Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.” Some titles and concepts are truly unique. Angry… read more
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Getting sick is no fun for anyone. For a freelance designer (and other freelancers), getting sick (or injured) might spell financial disaster. That’s because freelance designers who don’t work don’t get paid. There’s also the risk of losing a client.
In this post, I examine some of… read more
The last installment in Tut+ Premium’s freelancing course, Freelance Bootcamp, is all about advancing your career. If you’re a Premium member and following along, this is your space to share your ideas with fellow FreelanceSwitch readers! The section starts with Marketing for Freelancers. In the last section of the… read more
Marketing has taken more evolutionary leaps in the past two years then it has in the time since cave men adorned their spears and clubs with rocks and bones to differentiate their awesome possessions. Throughout the history of marketing and advertising, there have been a couple of commonalities: The first… read more
I got a call from a friend a few days ago and it seems his small business is getting smaller by the minute. Not only is he on the brink of collapse financially, his one major customer looks like they will be folding up shop soon and that will… read more
It’s a beard! It’s a plane! It’s Brian Wilson’s beard on a plane!
A Virgin America aircraft that began regularly scheduled flights on Tuesday has a painted-on homage to the San Francisco Giants closer’s bushy beard. And there’s a social media tie-in too; travelers who spot the plane — dubbed Fly… read more
The Startup Spaces Series is supported by Turnstone, a Steelcase brand. Running a small business is hard enough, having a great space to work in should be easy. myturnstone.com.
StumbleUpon is all about discovery, and if you happen to stumble upon the company’s San Francisco headquarters, you’ll have plenty to see.
The… read more
The Facebook-Yahoo grudge match continues.
Now Facebook is countersuing Yahoo, denying Yahoo’s allegations that Facebook infringed on the company’s patents — and claiming Yahoo is actually infringing on Facebook’s patents.
Facebook’s counter-claim, filed Tuesday, denies Yahoo’s statements that many of Facebook’s tools and features on the site stem from developments… read more
After last night’s championship win, it shouldn’t be too big of a surprise that the University of Kentucky was the most mentioned team on Twitter during the 2012 March Madness tournament.
Email marketing provider ExactTarget has put together an infographic highlighting some of the biggest wins on Twitter throughout March Madness,… read more
David Clarke is CEO and co-founder of BGT Partners, a 2010, 2011 and 2012 Ad Age Top 15 Best Places to Work in the U.S. honoree. BGT creates interactive marketing and technology solutions for global corporations that strengthen brands, develop more engaging relationships and transform businesses.
With increased competition for… read more
I really liked what blogger Emily Heyward had to say on her recent FastCompany.com blog post called Desks, Where Creativity Goes To Die. The SXSW attendee stepped outside of her comfort zone at the conference and learned a thing or two.
Initially, I tried to attend talks or panels directly… read more
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Getting started in freelance web design is an exhilarating process. Along with the added stresses of daily work you actually become your own boss, set your own hours, and even choose who you will work with. It’s truly a great way to earn a living!
Now consider… read more
Justyn Howard is the CEO of Sprout Social, a social media management platform that empowers leading companies to effectively manage their social channels. Follow him on Twitter @justyn and read his blog at SproutInsights.
If you have a brand or a business to market chances are you’re using a social media… read more
Laveraging Your Social Media Marketing with 10 Easy Ways
1. PinReach
PinReach measures your Pinterest influence. As well as giving you an overall score, it provides easy-to-read charts… read more
Whoever works with analytics on a day-to-to-day basis knows how important it is to have a continuity with the data. Any slip might be fatal: data can disappear, trends misunderstood and jobs lost. Losing data can have long-lasting consequences, as very often it isn’t possible to reprocess the data—so what… read more
Each month, we bring together a selection of the best tutorials and articles from across the whole Tuts+ network. Whether you’d like to read the top posts from your favourite site, or would like to start learning something completely new, this is the best place to start!
Psdtuts+ — Photoshop Tutorials
Our… read more
How much of your time do you spend sending outbound emails? How much time and effort do you put into every pitch, hoping that a client will select you over countless others?
Successful freelancers know that there is another path. Instead of going to the client, have them come to… read more
Your social graph is determined by the quality of conversations, people on the network and information exchanged you and your network members. Hence, it’s important to adopt some best practices (Dos) and refrain from indulging in certain kind of untoward behavior (Don’ts) while interacting on a day-to-day basis. Though, you… read more
Stock photos may be indispensable design resources, but they are also very prone to design abuse.
Like this.
(And hey, this post will also be adorned with a few stock photos too! Explanation’s in the next paragraph.)
The Pros of Using Stock Photos (and 1 Con)
They’re here… read more
What do you do if you have one main client and for some reason the work from that client dries up? Perhaps the client goes out of business or goes in a different direction or just has a lull in business?
Your main source of income is then gone. Which… read more
So you’re a big Kevin Durant fan. You watch his games, you wear his jersey — but do you have his Twitter-handle T-shirt?
In what’s believed to be a pro sports first, the NBA this week began selling official T-shirts that feature some of the league’s biggest stars’ Twitter handles… read more
Have you checked your company’s mobile job offerings recently?
While there are many people already using mobile to find their dream jobs, don’t be misunderstood — using a smartphone to check out job boards isn’t just for early adopters or technophiles. In fact, it’s quickly becoming a mainstream method of finding… read more
Search VS Social Media – Combat of Online Marketing Strategies
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
The Limited Liability Company (LLC) is a hot business structure for startups right now — and for good reason. It offers all the personal liability protection without… read more
Shoot with your heart and learn from your peers, but don’t copy them. Find your own style and consistency will follow.
You have the skills and the passion and your goal is to become a professional photographer? Unfortunately there is no instruction manual but here are a few tips you may… read more