The Social-Savvy Food Truck Series is supported by the Ben and Jerry’s Scoop Truck. For more information on the scoop truck and where it stops, click here.
Roach coach, begone! Today’s food trucks purvey gourmet delights, they’re digitally savvy and they’ve got loads of personality. We spoke with… read more
Megan Berry is marketing manager for Klout, the standard for online influence. She also blogs at The Huffington Post and Brazen Careerist. You can follow her on Twitter at @meganberry.
Twitter chats are an increasingly common way for people to discuss a topic or passion online. Basically, a… read more
LinkedIn has introduced new ad formats that integrate member activities into advertising.
The changes, announced in the company’s official blog, include the Facebook-like inclusion of relevant people in your network in banner ads. For instance, a recruitment ad could show people in your network who could refer you… read more
Marvin Gaye’s been dead for almost 30 years, yet he’s a viral sensation right now. What’s going on?
Universal Motown, Marvin Gaye’s record label, has launched a successful Facebook campaign to celebrate the 40th anniversary of his What’s Going On album. The campaign asks fans to post photos… read more
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As a freelancer, there will be times in your career where time is a lot easier to come by than cash. That means that trading some of your working time for something you need directly — rather than taking the long way around and trying to… read more
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Web apps are a friend to all who mash the keyboard from nine to five. They live in the cloud, are accessible from any… read more
If you’re seeking a job in social media, we’d like to help out. For starters, Mashable‘s Job Lists section gathers together all of our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How… read more
There’s a great disconnect in the advertising world right now. On the one hand, everyone agrees that banner ads aren’t working. The click-through rate for banners is still one in 1,000. If you’re like most people, you’ve only clicked on a banner by accident and then cursed… read more
Is Facebook ready for its heavily rumored IPO next spring?
With the massive growth of its staff and userbase, the huge rounds of funding it has taken and its ever-rising valuation, and the company’s increasing significance in the global sphere, the startup has clearly moved into the realm… read more
The Social Media 101 Series is supported by Global Strategic Management Institute. GSMI’s Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more.
Seeking to take Twitter beyond a social phenomenon, its founders have lately set their sights on… read more
Men are generally better networkers, except when it comes to industries like tobacco and ranching.
At least, that’s according to findings by LinkedIn‘s analytics team. The researchers also found that men were better networkers in the cosmetics industry.
LinkedIn determined the “networking savviness” of the sexes in various professions… read more
Last week, Harry Potter fans were in a tizzy over a mysterious site called Pottermore, which many were guessing could be an online game, a new fansite or a digital encyclopedia. Well, it seems that those who wagered on it being a game get a cigar.
Author J.K…. read more
Almost every Web designer can attest that much of their work is repetitive. We find ourselves completing the same tasks, even if slightly modified, over and over for every Web project. Following a detailed website design and development process can speed up your work and help your client understand your… read more
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Many business owners, nowadays, are of the view that when you understand your client, you have them hooked up with your product of service forever. However, in my views, knowing you client is only half the work done. The other half is in serving the client… read more
Online video service Hulu is considering a potential sale after an unknown bidder made an offer for the company, according to several reports.
None of the reports could confirm the identity of the buyer, though CNBC’s Jolua Boorstin says it’s not Google. It’s also unclear how advanced the… read more
Here are two names you probably thought you’d never see in the same sentence: Rob Zombie and Woolite.
The rocker/horror movie director and the fabric care brand have joined forces for a new commercial. The 30-second spot features clips from Zombie’s movies House of 1000 Corpses and The Devil’s Rejects. The… read more
Bill Clark is the CEO of Microventures, a securities broker/dealer that uses crowdfunding to allow investors to invest between $1,000 and $10,000 in startups online. You can follow him on Twitter @austinbillc.
Most entrepreneurs dream of taking an idea and turning it into a successful company, but that… read more
Wimbledon is under way and so is the accompanying marketing blitz. You may have seen some of the recent ads for Sony, Head and IBM hyping the event. You might also be wondering if you’ll even remember any of those ads the next time a big tennis… read more
Gabor George Burt is an internationally recognized expert on innovation, creativity and strategy development. His book Slingshot explores the connection between systematic creativity and smart strategy. Download your free copy of the first chapter at SlingshotLiving.com.
Innovation is a vital ingredient for the sustainability of any organization, especially… read more
The Mobile App Trends Series is supported by Sourcebits, a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. Follow Sourcebits on Twitter for recent news and updates.
“Mobile marketing” used to just refer to phones, but… read more
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If you have more than one freelance specialty, one strategy is to dedicate a separate site (blog) to each specialty, develop strong targeted brands, and grow them independently across multiple social media. With this strategy comes the question of how can we manage all our… read more
American John Isner and Frenchman Nicolas Mahut are set to play in the first round of Wimbledon on Tuesday. It’s a rematch of the silliest, longest, most record-breaking tennis games of all time.
Last year, Isner and Mahut played each other in the first round of Wimbledon. That… read more
Groupon has taken a beating from the press ever since it filed for its IPO. Now the daily deals giant is responding to its critics — sort of.
Technically, Groupon can’t respond to the criticism being levied against it because it’s in an SEC-mandated Quiet Period. After a… read more
Dallas Lawrence is the chief global digital strategist for Burson-Marsteller, one of the world’s leading public relations and communications firms. He is a Mashable contributor on emerging media trends, online reputation management and digital issue advocacy. You can connect with him on Twitter @dallaslawrence.
Nearly a century after… read more
In another sign of health for both the display ad segment and Facebook, eMarketer predicts Facebook’s banner ad business will top $2 billion this year, making the company the biggest player in the category.
The researcher predicts Facebook’s U.S. display ad revenues will hit $2.19 billion this year,… read more
The Future of Search Series is supported by SES San Francisco Conference & Expo, the leading search, social and display conference. From August 15-19, get five days of education, inspiration and conversations with marketing experts across the digital space. Save 20% with the code MASH20.
Search marketing accounts… read more
HTC is taking a step beyond QR codes with its new ad campaign for the Sensation 4G. Consumers can interact with the ads using Google Goggles.
People who view the outdoor, print and TV ad can use the Google app to capture an image and get extra… read more
Today we’d love to share with you guys some really helpful advice. Helpful not only for designers who are just starting out in the industry, but also for experienced designers with an open mind to new things that could boost your career and take advantage of your skills.
Today’s advices… read more
Crime novelist John Locke has become the first independent author to sell more than 1 million ebooks through Kindle’s Direct Publishing program, Amazon announced Monday.
The author, a self-described “niche marketer” who attributes much of his success to his $0.99 pricing model, has self-published nine novels through… read more
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Looking for a new client? The FreelanceSwitch job board is a great resource of freelance gigs and opportunities. These opportunities are in various fields, from development to writing to design, and come from a wide range of potential clients. The job board is hand-moderated by dedicated… read more
In the introduction to the latest issue of McSweeny’s Quarterly, the editors write, “More widespread and democratic access to education here and around the world means that there are more literate people…and more people reading than at any time in human history. So that’s good news.”
The bad news is that… read more
With the Behind The Social Media Campaign Series, supported by Oneupweb, Mashable took an in-depth look at the makings of eight innovative social media campaigns from Ford, Mattel, Internships.com, Old Spice, Toy Story 3, Edge Shaving Gel, The Voice and Buffalo Wild Wings.
Using Twitter, Facebook, YouTube, Foursquare and SCVNGR, among… read more
The Importance of Brand Identity in Email Marketing: Case Study
A village in northern India has changed its name from that of a god to SnapDeal.com Nagar. The tiny town had good reason to, because SnapDeal, India’s version of Groupon, provided it with fresh water.
SnapDeal’s founder Kunal Bahl wanted to do something good with his company’s burgeoning… read more
Why is Apple so successful? Discover a few clues in this new iPad 2 ad the company premiered late Friday. Leave it to Apple to show us in a mere 30 seconds how the world has been turned upside down — not necessarily by the iPad, but you might infer… read more
It’s time for our best news of this week. We have a lot of graphic and web design, a bit of architecture, ads, tech news, awesome reads and other crazy stuff! So take a look at the links we’ve selected for your inspiration and to keep you updated about what’s… read more
Look! Up in the sky! It’s a bird! It’s a plane! It’s a hashtag?
Why, yes. Social media savvy brand Virgin America is taking its love of Twitter to new heights and has unleased #nerdbird — a first-of-its-kind hashtag-named and branded plane — on the skies.
In appropriate fashion,… read more
Lady Gaga and MAC Cosmetics have launched a “digital, interactive movement” (a.k.a. a microsite, albeit an innovative one) to drive awareness for a line of lip color products that benefit HIV and AIDS-related charities.
Users are invited to upload photos of themselves at vivaglam.com, which will then be… read more
Shares of Research in Motion are taking a pounding on Friday as investors react to the company’s woeful earnings report and forecast, which was released after the markets closed on Thursday.
As of 1:30 p.m. ET, shares of RIM were down more than 20% to less than $28… read more
For this Sites of the Week we have selected some great sites such as KOKOKAKA and GuyVernes. Also we’re featuring a nice service called RemindTV, and much, much more! As usual we would love to hear from you, keep sending your suggestions to us and we will be more than… read more
Forget ties and mugs, all dear old Dad wants for that commercial sham known as Father’s Day is the Beastie Boys’ new record on vinyl — or so goes the message of a new video from the band.
The Hot Sauce Committee pt 2 dropped at the end of April, following… read more
In email marketing, the design and layout of your newsletter plays an imperative role in the success of your marketing campaign. The design of your email newsletter can greatly determine how your campaign would attract the attention of your target market.
To further clarify this point, here we have gathered a… read more
Carla Paschke is Director of Mobile Innovation at Engauge where she is responsible for providing best-in-class mobile strategies for clients, including Coca-Cola and Chick-fil-A. Follow her on Twitter @carlapaschke.
Smartphones, the most powerful data-collection tools ever created, don’t just tell brands what consumers want but where consumers are…. read more
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In this issue of Ask FreelanceSwitch, we look at portfolios and blog content. Ask FreelanceSwitch is a regular column here that allows us to help beginners get a grip on freelancing. If you have a question about freelancing that you want answered, send an email to… read more
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If you’re new to working from home, you’re probably discovering that the distractions are constant.
Sure, you had people randomly approaching your desk to inquire about things in the office and other such nuisances, but you knew that with your boss watching, you had to snap back… read more
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Think about the last time you were in an airport and had to find your way to baggage claim, or in a restaurant and wanted to locate the restroom, or in an office building and needed to find your way to the parking garage. How’d you… read more
News aggregation tool Regator is launching a desktop app Thursday that it claims beats major news channels, blogs and Twitter trending topics to discovering breaking news stories.
The product, Regator Breaking News, looks a bit like TweetDeck. You can customize columns to follow trending topics in the categories… read more
You love resumes. You really do. When we published “10 Creative Social Media Resumes To Learn From” in May, our readers enthusiastically responded by sharing it with friends, commenting on it and sending us links to their own snazzy resumes.
We sifted through those links, picked our favorites… read more
The Muppets are out with another parody trailer for their new movie, The Muppets, and this one plays on upcoming film, The Green Lantern.
This is the third parody trailer we’ve seen for the upcoming film, slated for release around Thanksgiving. The first mocked traditional romantic comedies, and the second took… read more
If marketing leaves a bad taste in your mouth, take a bite of this: Portuguese brewery Sagres has fashioned a website entirely out of chocolate to promote its new cocoa-flavored beer.
According to the video below, the company created the website in lieu of TV or print promotions,… read more
The Social-Savvy Food Truck Series is supported by the Ben and Jerry’s Scoop Truck. For more information on the scoop truck and where it stops, click here.
Sitting at the window table of Rickshaw Dumpling Bar‘s Flatiron restaurant, it’s hard to see why they need a food truck…. read more
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Credit: elenathewise on Photodune
When you started out in freelancing, you probably daydreamed about the perks of the lifestyle: make your own hours, choose your own clients, do things your way. Then business picked up and you daydreamed less often. You found yourself working long hours, even weekends. Your choice… read more
Stare at a picture of a Whopper long enough and you’ll win one. That’s the premise of a new interactive TV campaign from Burger King that has so far gotten consumers to log 5,000 hours of Whopper-watching.
The “Whopperlust” campaign started running this week on DirecTV channel 111. This is how… read more
Somewhere between FarmVille and Office Space, there’s a key to improving how we think about work and how we perform on the job.
Think about it: Game mechanics have made some really mundane tasks (farming virtual crops, killing virtual pigs, etc.) absolutely addictive to a huge population.
So why… read more
If you’re seeking a job in social media, we’d like to help out. For starters, Mashable‘s Job Lists section gathers together all of our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How… read more
The Behind the Social Media Campaign Series is supported by Oneupweb, an award-winning agency specializing in search marketing, social media and design for mid-to-enterprise level brands. Download Oneupweb’s free whitepaper, “Measuring Social Media’s Contribution to the Bottom Line: 5 Tactics.”
First there was scripted TV, then reality television… read more
Swift.fm is a newly relaunched social network/platform that focuses on unreleased music — it no longer needs to languish in oblivion. Swift.fm has been live for 18 months and was, in the past, focused on Twitter, but emerged this week with more tools and tricks.
“There’s a huge… read more
The second annual Social Media Day, a worldwide celebration of the revolution of media becoming social, is in two weeks. It’s a day to connect not only through the instant, real-time communication tools we use online, but also in person. For this reason, we’re encouraging our Mashable… read more
A good brief is the very first step for a satisfying creative project and this is true for both, the designer and the customer. It is the mile stone to ensure to the designer working with the right kind of customers and to the customer having best result and high… read more
The WordPress eco-system has changed so much in the past few years that keeping up with all of it has become a challenge! It’s been so encouraging not only to see WordPress themes and plug-ins increase in quality and use, but to see the overall appeal and acceptance in the… read more
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Credit: Nik Muhd Faris Fathi on Flickr
A topic that affects freelancers, especially those new to the freelance world, is separating your personal life and ‘me time’ from work. After all, if you’re sitting at home in your underwear working on a design for a client –… read more
In this post we are glad to present to you yet another freebie: the Website ROI Calculator, a free Google Spreadsheet created by Anders Hoff specifically for Smashing Magazine and our readers. Of course, the tool is absolutely free to use in private as well as commercial projects.
Is your website… read more
Jesse Thomas is CEO and founder of creative agency JESS3. Follow him @jess3 and invest in (e)JESS3 here.
When I asked Duleepa Wijayawardhana (a.k.a. “Dups”), co-founder and CEO of the self-described “social media exchange” Empire Avenue (EA), if he wanted to be the next Gordon Gekko, he replied,… read more
Facebook has announced that it has hired Joe Lockhart, President Bill Clinton’s former press secretary, as its new vice president of global communications.
“Joe’s arrival brings new skills and greater depth to our incredibly busy team,” Facebook VP of Global Communications, Marketing and Public Policy Elliot Schrage said… read more
One day before its highly-anticipated IPO, Pandora has upped its share price to $16 per share, valuing the company at $2.6 billion.
The price is well above its target price range of $10-$12, which itself was a 43% increase over its original $7-$9 target price. At $16 per… read more
Ron Johnson, top retail executive for Apple, is leaving the company in order to fill the role vacated by Myron E. Ullman III, chief executive of J.C. Penney.
The New York Times reports that the switch will occur on November 1, at which time Johnson — who previously… read more
A new site is hoping to become the Yelp or Rotten Tomatoes of supermarket products.
Consmr, which launched Tuesday, ranks consumer-packaged goods based on reviews from consumers, bloggers and a couple of editorial publications. Ryan Charles, the founder of Consmr — who previously served as head of mobile,… read more
In the first test of investors’ appetite for high-profile IPOs since LinkedIn’s successful public offering last month, Pandora is expected to begin trading Wednesday.
Pandora is offering 14.7 million shares for $10 to $12 per share. The company increased the size of its IPO last week by… read more
The Mobile Content Series is supported by Mygazines, the better way to enhance and distribute brochures, catalogues, newsletters and other documents on every device. To complement this post, view an exclusive videocast, “Mobile Content Delivery: Native App Vs. Web App”.
When writing copy for any medium, it’s easy… read more
Google is investing $280 million to create a fund that will allow SolarCity — a company that helps homeowners and businesses starting to use solar energy as a power source — to finance more solar installations across the U.S.
In SolarCity‘s model of financing, homeowners and businesses lease… read more
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Credit: Luke Hoagland on Flickr
Are you always on the lookout for bad clients? Knowing what to recognize ahead of time can save you tons of grief, wasted time, money, and frustration. But it can also make you jaded and keep you from exploring otherwise valuable client… read more
How You Can Make your Business More Profitable Through Digital Marketing
Attention American Airlines passengers: Some of those in first class are getting Samsung Galaxy Tab 10.1s to play with during the flight.
Earlier this month, the airline began offering the tablet as an entertainment option, according to numerous online reports.
Around 6,000 of the tablets are being disbursed on… read more
Bill Clark is the CEO of Microventures, a securities broker/dealer that uses crowdfunding to allow investors to invest between $1,000 to $10,000 in startups online. You can follow him on twitter @austinbillc.
Many startups struggle with how much money they should raise. There are a lot of factors… read more
Nike has added another layer of competition to the NBA Playoffs with a social media data visualization tool that shows which players and teams got the most tweets per hour.
During the Playoffs, Nike turned its Nike Basketball webpage over to a data viz app called Epic that… read more
The Future of Search Series is supported by SES San Francisco Conference & Expo, the leading search, social and display conference. From August 15-19, get five days of education, inspiration and conversations with marketing experts across the digital space. Save 20% with the code MASH20.
As today’s mobile… read more
Facebook is preparing itself for an IPO that could easily top $100 billion, according to a new report.
At $100 billion, Facebook’s impending IPO would be one of the largest in history, quadrupling Google’s $23 billion IPO in 2004.
CNBC says the social networking giant is likely to go… read more
Google has purchased Admeld, a yield optimization firm, in a move to simplify the process of buying display ads.
The acquisition, which had been rumored last week, was confirmed on The Official Google Blog on Monday. In the post, Neal Mohan, Google’s vice president of display advertising, explained… read more
The Digital Careers Series is supported by Elance, the world’s leading site for online work. Check out Startup Cloud for tips on how to build a remote team.
As more and more freelancers and employees work from home, there’s a good chance your next hire might be located… read more
In a viral video that’s racked up more than 1 million views since going on YouTube June 6, a baby rocks out to the Black Keys with the help of CGI.
The video shows no overt reference to Ubisoft or its Rocksmith (besides a brief glimpse of the game on the… read more
In another sign of confirmation that the display ad business is booming, Kantar Media estimates such advertising grew 14.6% in 2011′s first quarter.
Display, a.k.a. banner ads, was a bright spot in an ad industry that grew just 4.4% in Q1, Kantar reports. The growth pales compared to… read more
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Looking for a new client? The FreelanceSwitch job board is a great resource of freelance gigs and opportunities. These opportunities are in various fields, from development to writing to design, and come from a wide range of potential clients. The job board is hand-moderated by dedicated… read more
This article was written by Katrín Eyþórsdóttir, our talented and hard-working trainee from Iceland. As a designer with background in product design, Katrín is presenting her understanding of what has influenced the works of designers from Sweden, Norway and other North-European counties as well as the key attributes that these… read more
Tour diaries: They are the satisfying sustenance required by every hardcore music fan to feed a band addiction. A glimpse into the backstage, on-tour-bus life of one’s favorite band. Now, thanks to the marvels of modern technology, it’s easier than ever to create a highly visual tour… read more
Google is having a big hiring year — its biggest ever, in fact.
This week we spoke with Bryan Power, a people operations manager at Google, for advice on getting hired by the tech giant.
Power oversees sales hiring in the North and South America regions. Previously, he led… read more
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Collaboration Marketing as a Freelance Web Designer
Here’s the skinny… Too many designers are sitting at home, talking about the elusive “portfolio” they plan on building or waiting for word of mouth to take them where they want to go. Here’s some tough love: what good is… read more
40 Blogs To Make You Social Media And Marketing Guru
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Finding the right candidate for a job is like finding a new apartment: timing, finances and quality all have to align just right. And… read more
A Guest Post By Kimberly Gauthier
Street photography is a fantastic idea in theory, but when I first took a crack at taking pictures on the streets of Downtown Seattle, I got nothing. I walked around for an hour, spotting great photo ops, holding my camera tight against my chest, waiting… read more
It’s time for our best news of this week. We have a lot of graphic and web design, a bit of architecture, ads, tech news, awesome reads and other crazy stuff! So take a look at the links we’ve selected for your inspiration and to keep you updated about what’s… read more
Mashable Connect 2011, Mashable’s inaugural three-day conference in May, united leaders from the digital world to connect with each other offline in a unique setting, away from the distractions of everyday life.
Surrounded by the magic of Disney World, new ideas and breaking news were shared on stage…. read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: SceneTap
Quick Pitch: SceneTap tells you how crowded a bar is and what… read more
Custom fashion and gifts site CafePress has just filed with the SEC for its initial public offering.
The site allows users to customize and create all kinds of goods such as T-shirts, drinkware, stationery and more.
The company, which was founded in 1999, hopes to raise $80 million in… read more
If you’re a marketer looking to make more inroads into social media — and who isn’t? — you might want to take a look at the infographic below.
SimpliFlying examined the social media practices of big players in the airline industry and found that integrated is better than dedicated. What’s the… read more
A handful of liberal non-profits voiced support to the FCC for AT&T’s T-mobile acquisition, after receiving financial donations from AT&T, according to a report.
Politico says that the NAACP, the Gay & Lesbian Alliance Against Defamation and the National Education Association — all organizations with no direct interest… read more
In the wake of LinkedIn‘s successful public offering, Pandora has boosted the size of its IPO by 43%, raising its share price and the number of shares.
The company is now offering 14.7 million shares for $10 to $12, according to SEC documents. Pandora had filed earlier this… read more
As a freelancer, you are free to put your feet up and work, if that’s what gets your creative juices flowing. Yet it takes talent, business savvy, commitment and time to be a successful freelancer.
Freelancers are always in search of some work, so that they can earn something by rendering… read more