View engaging conference lectures, interesting how to discussions, and high quality freelance advice via video here on FreelanceSwitch.
This week we look at Beware online “Filter Bubbles” by Eli Pariser. As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous… read more
Guy Kawasaki is arguably one of the most recognized names in social media. He is a former Apple evangelist and currently a best-selling author, angel investor and entrepreneur.
Behind the Brand host Bryan Elliott talked with Kawasaki about his latest book Enchantment, in which he describes how businesses should… read more
Dave Copeland of ReadWriteWeb talks about what I preach to my journalism students every week in his blog post titled “Want To Save Journalism? Start At The Bottom“. It’s not enough to just be a good writer or a good photographer these days—you have to be good at everything.
“When… read more
American Idol‘s attempt to mix things up — by having the final 9 singers sing as trios in addition to their individual performances — fell flat Wednesday night among users of Peel’s Idol Interactive Experience, a second-screen engagement platform that lets viewers “cheer” or “boo” contestants and judges in… read more
Joe Chernov is the VP of Content Marketing for Eloqua. He is responsible for creating, distributing and measuring content that increases awareness and drives demand.
Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the… read more
Mashable’s largest conference, Mashable Connect, is returning to Orlando, FL from May 3-5, and this year we’ll bring together the brightest minds to discuss key trends on the horizon and what digital professionals are thinking for the future.
We’re excited to announce the Mashable Connect 2012 agenda. This year’s lineup of… read more
Everybody loves the smell of bacon, right? And everyone hates the odor of kitty litter. So, Clorox put two and two together — and got bacon-scented Fresh Step.
As this video demonstrates, the local news is already on to this story. Moira Langford, Fresh Step’s VP of consumer… read more
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Managing money can be a problem for a freelance designer. If you’ve been a freelance designer for any length of time, then you already know that your income can fluctuate as a freelancer–sometimes a lot.
Many freelance designers find the financial ups and downs of freelancing to… read more
A recruiter recently announced an employment opportunity but it came with a test. Candidates would have to write a business plan they would implement in their first year with the company. The request was to “be innovative with your thinking!”
The recruiter insisted candidates needed to “wow!” this company. With the… read more
There’s a realization that every freelance designer must go through at some point: client work isn’t enough to ensure your long-term financial security. What if you get sick? What if you can’t find clients? What if you want to take a vacation?
One possible answer to this problem is earning passive… read more
In this issue of Ask FreelanceSwitch, we look at repeat clients and increasing your workload. Ask FreelanceSwitch is a regular column here that allows us to help beginners get a grip on freelancing. If you have a question about freelancing that you want answered, send an email to askfreelanceswitch@gmail.com.
Question… read more
Edge Shave Gel has handed its Twitter account over to Daily Show Correspondent Jason Jones as part of its latest social media marketing campaign, which casts him as an “Edge fund manager.”
The brand is encouraging people to tweet an explanation of why they should receive a “micro-grant” of $50,… read more
Rusel DeMaria is the author of more than 60 books, and currently runs the High Score 3 Kickstarter project. Follow him on Twitter @DeMaria.
Double Fine, the game developer, raised $3.3 million for its adventure game, Double Fine Adventures. InXile, a game development company, made $500,000 in 17 hours for its… read more
Measuring marketing spending used to be pretty easy, at least in theory: You’d run a big ad campaign and then see if your sales rose. If they did, great. If not, then you wasted your money.
Social media has muddied the waters. A campaign may not do much for sales, but… read more
The Mobile App Trends Series is supported by Sourcebits, a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. Follow Sourcebits on Twitter for recent news and updates.
Mobile development has come a long way in the past few years…. read more
Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.
Here is… read more
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Proverbs are often metaphorical expressions, most of which are well known by all of us, and are pithy ways to express truths in a way that is memorable to enable that wisdom to be passed on.
In this article, we look at remarkable logo designs through the lens… read more
I had my first brush with typography when I had a subject about freehand lettering in high school. In that class I was exposed to lettering and some of typography’s history. From there, I began admiring different type designs on printed material, from magazines (Ray Gun, Esquire) to posters (“Your… read more
Whether you agree with them or not, design trends can teach us important lessons on what works and what doesn’t for users. They’re popular for a reason. The true value of a trend, however, lies in its longevity. If you can identify trends that have the potential to… read more
Valerie Buckingham is Head of North America Marketing for Nokia. She has held various roles at the company since 2002 before taking over all North American marketing responsibilities in July 2011.
If you want your brand’s social media efforts to come across as authentic, you need to know what you stand… read more
The options for your word processing, presentation making and spreadsheet creation needs have expanded significantly with the advancements of technology, both in native and web-based apps. The apps you need for your business work and more are available now not only on traditional personal computers, but also on mobile devices and the… read more
Your phone’s lock-screen may become a billboard in your pocket.
Conduit, a company offering web and mobile services, is aiming to make some cash for companies by using your phone’s lock-screen as a host for advertisements. Conduit is launching a new app in the coming weeks called LockView Lockscreen…. read more
1. Mike D
Bio: “design/travel/food/sports/music/alcohol in no particular order”
Location: “Philly via Cincy”
Followers: 1,109,575
Boards: 19
Pins: 4,110
Click here to view this… read more
Wondering why your new iPad is lying to you about how much charge it has? Don’t worry, says Apple. It’s all for your benefit.
In a statement to AllThingsD, Apple’s Vice President of iPad Marketing Michael Tchao said the new iPad charges no differently from any other iOS device…. read more
We are very happy to present a sample chapter from the upcoming printed Smashing Book #3, written by Aarron Walter. In this chapter, Aarron explains how sharing our personalities can help us create lasting relationships with users, and how it can improve the bottom line of our business. The sample… read more
Freelance marketers have one of the best jobs on the planet.
There’s a never-ending stream of exciting new projects to work on and clients to work with, and at the end of the day, your work is about helping business grow, which means a better livelihood for everyone involved. Not… read more
HTML5 has also removed, changed or depreciated over 50 attributes. The following attributes are allowed but it is best to use an alternative solution:
border attribute on <img> is required to have the value "0" when present. This is another form of inline styling, so use CSS instead.
language attribute on <script>… read more
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Job boards are one of the worst ways to get clients. They’re great for entry-level gigs, but if you want to thrive, then you need to figure out how to move beyond that. The best way to get a job is to not even apply.
Because responding to job… read more
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The lifestyle of a freelancer can be very hectic at times. You have to juggle multiple projects and meetings with clients all to make sure your bills are paid. And the only way you’re going to keep ahead is by managing your money properly!
Freelancers don’t often… read more
Once a service for simply sharing purchases, Swipely is contining its evolution into a credit-card based loyalty program for small businesses with a set of new merchant tools it announced Tuesday.
The tools allow Swipely’s 350 merchants in Boston, San Francisco and New York to target their customers with deals based… read more
If you’re in the market for Opening Day baseball tickets, you might want to avoid some of the biggest names in online ticket selling, according to research by one web optimization company.
Joshua Bixby, a baseball fan and president of Vancouver-based Strangeloop Networks, tested transaction times for several online ticket vendors,… read more
In what’s believed to be a pro sports first, the NHL’s Boston Bruins announced on Monday the launch of a media property uniting all of the team’s social, digital and mobile efforts under one umbrella.
The Boston Bruins Digital Entertainment Network (DEN) essentially functions as a portal to the team’s… read more
Forget friending. A new Facebook app allows users of the social network to identify and share people, places and things as “enemies” for all to see.
The app, called EnemyGraph, lets you list anything with a Facebook presence — ranging from “friends,” to foods, to products, movies or books —… read more
Feast your eyes on the future of the Internet — beautiful websites built with HTML5. The newest version of HTML effectively catapults words and graphics into another dimension without plug-ins or the annoying lag time. Wix.com is making sure everyone — not just developers and fancy web designers — can… read more
Mashable’s largest conference is returning to Orlando, FL from May 3-5, and this year we will explore the future of digital with some of the brightest minds in the industry.
Why attend Mashable Connect? The real value in attending our signature conference is more than just content sessions. Here’s what… read more
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Freelancing is a scary thing. One month you might have twice what you need to live. Other times, you’ll be struggling to pay the bills — and generating some late fees in the process.
While the ups and downs of freelancing are simply a part of the deal,… read more
“Exciting. Confrontational. Visually interesting. Action-oriented. And capable of producing emotional moments.” These are the lines from a script for an American Gladiators commercial from the early ’90s. It’s also a great way to describe the ’90s themselves.
It’s certainly a decade near and dear to our hearts. Many of us straddled… read more
The pace of social media has become so rapid that a tweet could get lost in mere seconds. While real-time data has become increasingly important for businesses to keep up with trends and provide accurate reports, your company’s history is still relevant — the tweets you sent six months to… read more
Gerrit Hall is the CEO and co-founder of RezScore, a free web application that reads, analyzes and grades resumes instantly. Gerrit has successfully combined his passion for computer science and the careers space by helping job seekers write the best resume possible. You can connect with Gerrit and RezScore on… read more
1. @NotBillWalton
NBA legend and hardcore Grateful Dead fan, Bill Walton is known for his sometimes curious verbiage and… read more
Interested in joining Mashable‘s growing sales team? We’re expanding and we have an opening for our first ever Director of Sales Development.
As the Director of Sales Development, you will be part of a growing Mashable team focused on the development of innovative sales and marketing solutions that will drive revenue… read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Quick Pitch: A stripped-down iPod-like device that plays the equivalent of a full album and retails for… read more
Although the mobile web has become mainstream, not all websites have kept pace with the eager throngs of mobile shoppers.
After all, mobile traffic is projected to surpass desktop traffic by 2015 — the stakes couldn’t be higher for optimizing your site for mobile.
When a mobile user reaches your… read more
There’s no rest for the online entrepreneurs of comedy these days. Standups like Louis C.K. and Aziz Ansari are among the first to break out of the traditional distribution methods for comedy specials.
Louis C.K. knocked it out of the park with his DRM-free $5 special, earning $1 million in less… read more
Our largest conference, Mashable Connect, is returning to Orlando, Fla., from May 3-5, and this year we will explore the future of digital with some of the brightest minds in the industry.
An array of digital leaders will be speaking on topics ranging from new digital business models, mobile networking,… read more
Badoo Project in New York City
Multilingual social network Badoo is making a push into the U.S., signaling its… read more
Eric Siu is vice president of SEO at Evergreen Search Marketing, where he writes on topics such as minimum viable SEO. You can follow him on Twitter @ericosiu.
No matter what line of work, there’s guaranteed to be many different processes involved.
For example, we’re seeing the roles of SEOs… read more
Pinterest is so new that a lot of major brands still don’t know what to make of it. However, there are a few outliers who have found creative ways to exploit the potential of the new social media destination.
As the following list shows, there are many ways to do this…. read more
As bloggers, we face a wide variety of tasks each day related to managing and building our blogs. Productivity and efficiency are vital, especially for part-time bloggers. A number of extremely addictive and time-consuming habits stand in the way, though.
I’m sure all bloggers wonder, “How did others make it to… read more
The funnyman on this season’s American Idol took his antics to another level Wednesday night, boosting his appeal among users of Peel’s Idol Interactive Experience, a second-screen engagement platform that lets viewers “cheer” or “boo” contestants and judges in real time.
TV discovery app Peel‘s data (see graphic above) of… read more
Hunting for a job is a tough task. There are way too many job boards to keep track of and nowadays, there are job listings in popular social networks like Facebook and Twitter. Then comes the resumes and interviews. While not as tough, employers face a tough time with the… read more
Erin Everhart is the director of web and social media marketing at 352 Media Group, a digital marketing agency that also provides web and mobile app development. Connect with her on Twitter @erinever.
While the SEO game has changed drastically over the past months, one thing has remained fairly consistent: It’s… read more
Are women better leaders than men? This is the central question in a new survey by Utah-based Zegner/Folkman, a leadership development consultancy. The results of this survey might surprise you.
For the survey, 7,280 leaders had their leadership effectiveness evaluated by managers and executives who worked with them. It’s a… read more
Working as a freelancer may not conjure up images of being a tough cookie, but being a one-person show at your own business takes remarkable creativity, discipline, and good old-fashioned moxie. The Atlantic called freelancing the “next industrial revolution” of our time.
Freelancers, from independent creatives to technical consultants, juggle… read more
In the last eight years, high school English teacher Jeff Scheur has graded 15,000 papers. He estimates that each time he collects a new round of essays from his 150 students, it takes him about 40 hours to read them, fill out grading rubrics and write personalized feedback. Meanwhile, he… read more
Kevin O’Keefe is CEO and publisher of LexBlog, the leading provider of professional turnkey blog and social media solutions. The LexBlog Network (LXBN), with over 7,000 lawyers and other service professionals, is the largest network of professionals blogging.
For the better part of a decade, law firms have successfully used blogs… read more
Whole Foods Market is giving its annual Do Something Reel Film Festival the digital treatment and taking it online.
Now in its third year, the festival showcases films and documentaries about food and environmental issues.
Starting on April 22 (Earth Day), users will be able to stream a different film each month… read more
Nellie Akalp is CEO of CorpNet.com. She has formed more than 100,000 corporations and LLCs across the U.S, building a strong passion to assist small business owners and entrepreneurs in starting and protecting their business the right way. Visit Nellie’s free resource center, follow her on Twitter @CorpNetNellie, Like CorpNet.com… read more
Nine out of ten freelancers will tell you that their biggest challenge is finding new customers.
And not just any customers – we’re talking about the good customers, the ones that really want to work with you, trust you to do a good job, listen to you, accept your guidance,… read more
Featured image found on Logo Design Love.
Do you like candies? Come on, even if your outer adult doesn’t want to admit it, your inner child is reaching with its palms out! Do you remember when you were a kid with how much attention you paid when you were selecting which candies to buy in… read more
Before I discuss writing for a content mill, it’s best to determine exactly what a content mill is. And, depending on who you ask, they will probably have a different definition.
Content mills (or farms) have been around since the 90s. The Center for Digital Ethics & Policy have described… read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Roamz
Quick Pitch: Roamz is a discovery mobile application that aims to help locals and travelers alike… read more
David Nour is the thought leader on relationship economics, the quantifiable value of business relationships. The Nour Group, Inc. helps organizations drive growth through unique return on their strategic relationships.
By now, you have a robust profile on LinkedIn, you tweet several times a day with hashtags, you have a Facebook… read more
Apple announced on Monday that it has sold 3 million new iPads since the device launch on March 16.
The company, which had cited “record” sales earlier in the day, has now backed up that boast. “The new iPad is a blockbuster with three million sold―the strongest iPad launch yet,” Philip… read more
Victoria Ransom is founder and CEO of Wildfire Interactive, the global leader in social media marketing software. Victoria is a sought-after expert on social marketing trends and was recently named a 2012 TechFellow by the Founders Fund, NEA and TechCrunch. Visit here for more information about Facebook mobile marketing.
Facebook recently… read more
Rick Bakas is the Founder of Bakas Media, a new media relations firm in San Francisco working with brands such as wine.com, ABC’s Bachelor Ben Flajnik, British Airways and Portalupi Winery. Rick is also VP of Marketing for mobile payments provider, Press Pay.
Now that Kevin Rose (and a handful of… read more
Many of you should know that instantShift is proudly powered by WordPress, as a Blogging and CMS tool. If you are in search of good CMS or a web tool for your projects, we strongly recommend WordPress to you. WordPress is a great tool, and best thing is FREE!
Now days… read more
Heather R. Huhman is the founder and president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. You can connect with Heather and Come Recommended on Twitter and Facebook.
Social media has become a hot new job opportunity in the… read more
When you’re on the job hunt, it’s easy to take an “anything will work” approach to the scope of your search. Everyone remembers the grade-school saying “beggars can’t be choosers,” but it’s not enjoyable to be saddled with a job that’s not a good fit.
Here’s some good news: There are… read more
Are you a fan of mind-blowing science fiction movies directed by the legendary Ridley Scott? Then you’re in for a treat: The latest trailer has been released for Prometheus, billed as a prequel to his 1979 classic Alien.
Prometheus is being shot entirely in 3D. It’s set in the Alien universe,… read more
If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.
While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts, style/fashion and food are the most… read more
Ever feel like you tweet something important, but no one believes you?
A recent study shows you how to boost the credibility of your tweets, making people take them more seriously. And it’s not just marketing fluff; the study was conducted by researchers from Microsoft and Carnegie Mellon University.
Among… read more
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
The old saying “don’t judge a book by its cover” is sometimes hard to overcome in the business world. How you present yourself aesthetically is important, no… read more
Saint Patrick’s Day is known for heavy boozing, and major Irish brands like like Guinness, Jameson and Baileys are taking the annual opportunity to full marketing advantage.
Thanks to digital and social media, these beverage companies have devised innovative ways to make consumers feel a part of the party without even… read more
Why Offshore Staffing Is A Smart Marketing Move…
“Wait, are you going to write my answers in human talk?” a man wearing a grey cardboard dinosaur head asks me. His hands are covered in what looks like metallic duct tape, and I can see a microphone secured to the bottom of his cardboard snout.
He switches back to his… read more
It’s been a tough week for some of us to get back into the work groove after a week of networking parties at SXSW (First-World problems?) but never fear, because it’s the weekend again and we’ve rounded up this week’s features for you right here.
If you didn’t get to… read more
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Napkin Labs
Quick Pitch: Napkin Labs makes interactive marketing tools for Facebook.
Genius Idea: A suite of customized… read more
The phone calls usually go like this:
Caller: “I want a website for my business.”
You: “What kind of business do you have?”
Caller states the nature of the business, launches into a list of pages that he or she wants on the site, and then asks you for a price quote.
Not… read more
A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a seat.
The magazine read like a very long press release, blabbering on about patient-centric… read more
It was 2005 when I arrived on the campus of New York University for the first semester of grad school. I had lofty aspirations and stars in my eyes. I was in the Big Apple! The city was my oyster and I was ready to work my butt off… read more
REYKJAVIK, Iceland — While visiting Iceland for an online marketing conference last week, I found myself in the president of Iceland’s living room, scratching my head at how welcoming and eager he was to talk about the country’s use of social media and technology to rebuild the nation.
The fact that… read more
TV discovery app Peel on Wednesday launched Idol Interactive Experience, a second-screen engagement platform that lets viewers “cheer” or “boo” contestants and judges in real time.
Peel data from last night’s top 12 performance show reveal which singers are most likely to be eliminated during tonight’s results show. Leading the… read more
Apple’s new iPad hits stores on Friday, March 16 at 8 a.m. local time in ten countries, and as usual, people are already starting to line up outside Apple Stores worldwide in order to purchase the new tablet.
Waiting in line overnight outside Apple stores on big product release days… read more
HootSuite’s energetic CEO Ryan Holmes founded Invoke Media, the agency that created the highly successful social media dashboard. He has been active in all aspects of HootSuite’s operations, focusing on strategy, business and product development, as well as technical and social networking trends.
HootSuite is Ryan’s fifth startup, with other ventures… read more
REYKJAVIK, Iceland — There are more than 17 million Facebook users in Iran, but the site is banned throughout the country. Iran also bans its citizens from accessing Twitter and YouTube.
Even so, people are finding a way around the censorship with the help of Virtual Private Networks (VPNs) and online… read more
Since Elliot Jay Stocks so poignantly told us to destroy the Web 2.0 look, we’ve witnessed a de-shinification of the Web, with fewer glass buttons, beveled edges, reflections, special-offer badges, vulgar gradients with vibrant colors and diagonal background patterns. The transformation has been welcomed with relief by all but the… read more
Have you ever been asked to give a speech somewhere on short notice? Sure, we’d all love to have months to prepare a well rounded and informative speech for an audience, but sometimes we aren’t given the time. You have two options: decline the opportunity or seize it.
If you… read more
Cadbury loves Google+. Not only has the UK-based chocolatier launched a product through Google’s social network, has also now created a chocolate version of its Google+ page.
The confection was created to celebrate a recent milestone: 500,000 “circlers,” or fans.
Cadbury chronicled the construction of its edible Google+ page through… read more
For those trying to get a social media campaign going in their company, they’ll often have to deal with naysayers that question the value.
Former Kodak CMO Jeff Hayzlett says dealing with the non-believer is all part of “running the gauntlet.” He believes it so strongly that he even… read more
NFL star Drew Brees and Olympic softball gold medalist Jennie Finch know hard work and great gear can add up to being a star on the field. Now they’re helping amateur and aspiring athletes get a leg up on the competition through a Facebook-based contest from Dick’s Sporting Goods.
You… read more
How to Send Videos Through Email? is a post from: Free Email Templates
How to Send Videos Through Email?
Due to the increasing amount of competition in the online business world, online entrepreneurs have been forced to be more creative in their marketing endeavours. Marketing your online business enables you to make… read more
Matt Lawson is the vice president of marketing at Marin Software, the largest paid search management provider.
In the wake of its $100 billion IPO filing, Facebook is busy bolstering its advertising options. For one, Facebook is hanging its future hopes on “sponsored stories.”
Sponsored stories depart from the typical Facebook ad… read more