Video Pick: Beware Online “Filter Bubbles”

March 31st, 2012
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Freelanceswitch

View engaging conference lectures, interesting how to discussions, and high quality freelance advice via video here on FreelanceSwitch.

This week we look at Beware online “Filter Bubbles” by Eli Pariser. As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous… read more

How to Enchant Your Audience With Social Media [VIDEO]

March 30th, 2012
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Guy Kawasaki is arguably one of the most recognized names in social media. He is a former Apple evangelist and currently a best-selling author, angel investor and entrepreneur.

Behind the Brand host Bryan Elliott talked with Kawasaki about his latest book Enchantment, in which he describes how businesses should… read more

The Problem With Today’s Journalism Students

March 30th, 2012
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Freelanceswitch

Dave Copeland of ReadWriteWeb talks about what I preach to my journalism students every week in his blog post titled “Want To Save Journalism? Start At The Bottom“. It’s not enough to just be a good writer or a good photographer these days—you have to be good at everything.

“When… read more

‘American Idol’ Curve Ball Gets Lukewarm Reaction From Social TV Fans

March 29th, 2012
Link Twitter
Mashable

American Idol‘s attempt to mix things up — by having the final 9 singers sing as trios in addition to their individual performances — fell flat Wednesday night among users of Peel’s Idol Interactive Experience, a second-screen engagement platform that lets viewers “cheer” or “boo” contestants and judges in… read more

10 Ways to Humanize Your Brand On Social Media

March 29th, 2012
Link Twitter
Mashable

Joe Chernov is the VP of Content Marketing for Eloqua. He is responsible for creating, distributing and measuring content that increases awareness and drives demand.

Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the… read more

Mashable Connect Agenda: 15 Exciting Sessions to Learn From

March 29th, 2012
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Mashable

Mashable’s largest conference, Mashable Connect, is returning to Orlando, FL from May 3-5, and this year we’ll bring together the brightest minds to discuss key trends on the horizon and what digital professionals are thinking for the future.

We’re excited to announce the Mashable Connect 2012 agenda. This year’s lineup of… read more

Clorox Smells a Winner with Bacon-Scented Cat Litter [VIDEOS]

March 29th, 2012
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Everybody loves the smell of bacon, right? And everyone hates the odor of kitty litter. So, Clorox put two and two together — and got bacon-scented Fresh Step.

As this video demonstrates, the local news is already on to this story. Moira Langford, Fresh Step’s VP of consumer… read more

Budgeting Tips for Freelance Designers and Other Freelancers

March 29th, 2012
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DesignM.ag

Advertise here with BSA

Managing money can be a problem for a freelance designer. If you’ve been a freelance designer for any length of time, then you already know that your income can fluctuate as a freelancer–sometimes a lot.

Many freelance designers find the financial ups and downs of freelancing to… read more

Are Job Ads Phishing For Free Innovation?

March 29th, 2012
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InstantShift

A recruiter recently announced an employment opportunity but it came with a test. Candidates would have to write a business plan they would implement in their first year with the company. The request was to “be innovative with your thinking!”

The recruiter insisted candidates needed to “wow!” this company. With the… read more

Selling Digital Goods Online: E-Commerce Services Compared

March 29th, 2012
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Smashing Magazine

There’s a realization that every freelance designer must go through at some point: client work isn’t enough to ensure your long-term financial security. What if you get sick? What if you can’t find clients? What if you want to take a vacation?

One possible answer to this problem is earning passive… read more

Ask FreelanceSwitch: Repeat Clients and Increasing Your Workload

March 29th, 2012
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Freelanceswitch

In this issue of Ask FreelanceSwitch, we look at repeat clients and increasing your workload. Ask FreelanceSwitch is a regular column here that allows us to help beginners get a grip on freelancing. If you have a question about freelancing that you want answered, send an email to askfreelanceswitch@gmail.com.

Question… read more

Daily Show Correspondent Jason Jones Joins #WellEndowed Twitter Campaign

March 29th, 2012
Link Twitter

Edge Shave Gel has handed its Twitter account over to Daily Show Correspondent Jason Jones as part of its latest social media marketing campaign, which casts him as an “Edge fund manager.”

The brand is encouraging people to tweet an explanation of why they should receive a “micro-grant” of $50,… read more

10 Tips for Raising Money on Kickstarter

March 29th, 2012
Link Twitter
Mashable

Rusel DeMaria is the author of more than 60 books, and currently runs the High Score 3 Kickstarter project. Follow him on Twitter @DeMaria.

Double Fine, the game developer, raised $3.3 million for its adventure game, Double Fine Adventures. InXile, a game development company, made $500,000 in 17 hours for its… read more

Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI

March 28th, 2012
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Mashable

Measuring marketing spending used to be pretty easy, at least in theory: You’d run a big ad campaign and then see if your sales rose. If they did, great. If not, then you wasted your money.

Social media has muddied the waters. A campaign may not do much for sales, but… read more

Carve a Niche among Ecommerce Stores?

March 28th, 2012
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Carve a Niche among Ecommerce Stores?

read more

Categories: Uncategorized

How to Avoid the Common Pitfalls of Mobile App Development

March 28th, 2012
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Mashable

The Mobile App Trends Series is supported by Sourcebits, a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. Follow Sourcebits on Twitter for recent news and updates.

Mobile development has come a long way in the past few years…. read more

30 Ways Your Business Should Leverage Social Media This Year

March 28th, 2012
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InstantShift

Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.

Here is… read more

45 Logos Inspired by Famous Proverbs

March 28th, 2012
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Fuel Your Creativity

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Proverbs are often metaphorical expressions, most of which are well known by all of us, and are pithy ways to express truths in a way that is memorable to enable that wisdom to be passed on.

In this article, we look at remarkable logo designs through the lens… read more

Helvetica and the Vignelli Canon: How Typefaces Ought to Be in Graphic Design

March 28th, 2012
Link Twitter
YouTheDesigner

I had my first brush with typography when I had a subject about freehand lettering in high school. In that class I was exposed to lettering and some of typography’s history. From there, I began admiring different type designs on printed material, from magazines (Ray Gun, Esquire) to posters (“Your… read more

Design Trends: The Present, The Future, and You

March 28th, 2012
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Specky Boy

Whether you agree with them or not, design trends can teach us important lessons on what works and what doesn’t for users. They’re popular for a reason. The true value of a trend, however, lies in its longevity. If you can identify trends that have the potential to… read more

4 Tips For Authentic Online Engagement

March 28th, 2012
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Mashable

Valerie Buckingham is Head of North America Marketing for Nokia. She has held various roles at the company since 2002 before taking over all North American marketing responsibilities in July 2011.

If you want your brand’s social media efforts to come across as authentic, you need to know what you stand… read more

Google Docs vs Microsoft’s SkyDrive Apps

March 28th, 2012
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Web App Storm

The options for your word processing, presentation making and spreadsheet creation needs have expanded significantly with the advancements of technology, both in native and web-based apps. The apps you need for your business work and more are available now not only on traditional personal computers, but also on mobile devices and the… read more

Phone Lock-Screen App Offers Prime Opportunity for Advertisers [VIDEO]

March 27th, 2012
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Your phone’s lock-screen may become a billboard in your pocket.

Conduit, a company offering web and mobile services, is aiming to make some cash for companies by using your phone’s lock-screen as a host for advertisements. Conduit is launching a new app in the coming weeks called LockView Lockscreen…. read more

The 10 Most-Followed Men on Pinterest

March 27th, 2012
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Mashable

1. Mike D

Bio: “design/travel/food/sports/music/alcohol in no particular order”

Location: “Philly via Cincy”

Followers: 1,109,575

Boards: 19

Pins: 4,110

Click here to view this… read more

Apple: Here’s Why the iPad Isn’t Fully Charged at 100%

March 27th, 2012
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Mashable

Wondering why your new iPad is lying to you about how much charge it has? Don’t worry, says Apple. It’s all for your benefit.

In a statement to AllThingsD, Apple’s Vice President of iPad Marketing Michael Tchao said the new iPad charges no differently from any other iOS device…. read more

Redesigning With Personality

March 27th, 2012
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Smashing Magazine

We are very happy to present a sample chapter from the upcoming printed Smashing Book #3, written by Aarron Walter. In this chapter, Aarron explains how sharing our personalities can help us create lasting relationships with users, and how it can improve the bottom line of our business. The sample… read more

The Ultimate Guide to Becoming a Successful Freelance Marketer

March 27th, 2012
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Freelanceswitch

Freelance marketers have one of the best jobs on the planet.

There’s a never-ending stream of exciting new projects to work on and clients to work with, and at the end of the day, your work is about helping business grow, which means a better livelihood for everyone involved. Not… read more

HTML5 Best Practices for Designers

March 27th, 2012
Link Twitter

HTML5 has also removed, changed or depreciated over 50 attributes. The following attributes are allowed but it is best to use an alternative solution:

border attribute on <img> is required to have the value "0" when present.  This is another form of inline styling, so use CSS instead.
language attribute on <script>… read more

Why You Should Avoid Job Boards Like the Plague (And How to Get Clients Instead)

March 27th, 2012
Link Twitter
Fuel Your Creativity

Advertise here via BSA

Job boards are one of the worst ways to get clients. They’re great for entry-level gigs, but if you want to thrive, then you need to figure out how to move beyond that. The best way to get a job is to not even apply.

Because responding to job… read more

Freelance Guidelines for Getting Paid on Time

March 27th, 2012
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Web Design Ledger

Advertise here with BSA

The lifestyle of a freelancer can be very hectic at times. You have to juggle multiple projects and meetings with clients all to make sure your bills are paid. And the only way you’re going to keep ahead is by managing your money properly!

Freelancers don’t often… read more

Swipely Beefs Up Its Credit Card-Based Loyalty Programs

March 27th, 2012
Link Twitter
Mashable

Once a service for simply sharing purchases, Swipely is contining its evolution into a credit-card based loyalty program for small businesses with a set of new merchant tools it announced Tuesday.

The tools allow Swipely’s 350 merchants in Boston, San Francisco and New York to target their customers with deals based… read more

Looking for Baseball Tickets? You Might Want to Avoid These Slow Sites

March 27th, 2012
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Mashable

If you’re in the market for Opening Day baseball tickets, you might want to avoid some of the biggest names in online ticket selling, according to research by one web optimization company.

Joshua Bixby, a baseball fan and president of Vancouver-based Strangeloop Networks, tested transaction times for several online ticket vendors,… read more

NHL’s Boston Bruins Launch One Digital Network to Rule Them All

March 27th, 2012
Link Twitter
Mashable

In what’s believed to be a pro sports first, the NHL’s Boston Bruins announced on Monday the launch of a media property uniting all of the team’s social, digital and mobile efforts under one umbrella.

The Boston Bruins Digital Entertainment Network (DEN) essentially functions as a portal to the team’s… read more

Facebook App Lets You Add Enemies Online

March 26th, 2012
Link Twitter
Mashable

Forget friending. A new Facebook app allows users of the social network to identify and share people, places and things as “enemies” for all to see.

The app, called EnemyGraph, lets you list anything with a Facebook presence — ranging from “friends,” to foods, to products, movies or books —… read more

Make a Flashy HTML5 Website Without Coding or Plug-Ins

March 26th, 2012
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Mashable

Feast your eyes on the future of the Internet — beautiful websites built with HTML5. The newest version of HTML effectively catapults words and graphics into another dimension without plug-ins or the annoying lag time. Wix.com is making sure everyone — not just developers and fancy web designers — can… read more

Mashable Connect Is More Than a Conference

March 26th, 2012
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Mashable

Mashable’s largest conference is returning to Orlando, FL from May 3-5, and this year we will explore the future of digital with some of the brightest minds in the industry.

Why attend Mashable Connect? The real value in attending our signature conference is more than just content sessions. Here’s what… read more

New to Freelancing? These 10 Resources Will Help

March 26th, 2012
Link Twitter
Fuel Your Creativity

Advertise here via BSA

Freelancing is a scary thing. One month you might have twice what you need to live. Other times, you’ll be struggling to pay the bills — and generating some late fees in the process.

While the ups and downs of freelancing are simply a part of the deal,… read more

10 Ways to Re-Live the ’90s Online

March 26th, 2012
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Mashable

“Exciting. Confrontational. Visually interesting. Action-oriented. And capable of producing emotional moments.” These are the lines from a script for an American Gladiators commercial from the early ’90s. It’s also a great way to describe the ’90s themselves.

It’s certainly a decade near and dear to our hearts. Many of us straddled… read more

7 Ways to Rescue Your Crucial Social Media Data from Oblivion

March 25th, 2012
Link Twitter
Mashable

The pace of social media has become so rapid that a tweet could get lost in mere seconds. While real-time data has become increasingly important for businesses to keep up with trends and provide accurate reports, your company’s history is still relevant — the tweets you sent six months to… read more

5 Stealthy Ways to Find a New Job with Social Media

March 25th, 2012
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Mashable

Gerrit Hall is the CEO and co-founder of RezScore, a free web application that reads, analyzes and grades resumes instantly. Gerrit has successfully combined his passion for computer science and the careers space by helping job seekers write the best resume possible. You can connect with Gerrit and RezScore on… read more

15 Hilarious Sports Parody Twitter Accounts

March 24th, 2012
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Mashable

1. @NotBillWalton

NBA legend and hardcore Grateful Dead fan, Bill Walton is known for his sometimes curious verbiage and… read more

Mashable Is Seeking a Director of Sales Development

March 24th, 2012
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Mashable

Interested in joining Mashable‘s growing sales team?  We’re expanding and we have an opening for our first ever Director of Sales Development.

As the Director of Sales Development, you will be part of a growing Mashable team focused on the development of innovative sales and marketing solutions that will drive revenue… read more

Meet the $25 Musical Button Seducing Corporate America

March 24th, 2012
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Mashable

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Quick Pitch: A stripped-down iPod-like device that plays the equivalent of a full album and retails for… read more

3 Key Metrics for Evaluating Your Mobile Ecommerce Site

March 24th, 2012
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Mashable

Although the mobile web has become mainstream, not all websites have kept pace with the eager throngs of mobile shoppers.

After all, mobile traffic is projected to surpass desktop traffic by 2015 — the stakes couldn’t be higher for optimizing your site for mobile.

When a mobile user reaches your… read more

Aziz Ansari: Turning Fans Into Customers, One Tweet at a Time

March 24th, 2012
Link Twitter
Mashable

There’s no rest for the online entrepreneurs of comedy these days. Standups like Louis C.K. and Aziz Ansari are among the first to break out of the traditional distribution methods for comedy specials.

Louis C.K. knocked it out of the park with his DRM-free $5 special, earning $1 million in less… read more

8 Compelling Content Sessions to Expect at Mashable Connect 2012

March 23rd, 2012
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Mashable

Our largest conference, Mashable Connect, is returning to Orlando, Fla., from May 3-5, and this year we will explore the future of digital with some of the brightest minds in the industry.

An array of digital leaders will be speaking on topics ranging from new digital business models, mobile networking,… read more

Social Network Badoo Officially Launches in U.S. With Nick Cannon [PICS]

March 23rd, 2012
Link Twitter
Mashable

Badoo Project in New York City

Multilingual social network Badoo is making a push into the U.S., signaling its… read more

5 Productivity Tools to Make Your Job Easier

March 23rd, 2012
Link Twitter
Mashable

Eric Siu is vice president of SEO at Evergreen Search Marketing, where he writes on topics such as minimum viable SEO. You can follow him on Twitter @ericosiu.

No matter what line of work, there’s guaranteed to be many different processes involved.

For example, we’re seeing the roles of SEOs… read more

5 Interesting Pinterest Marketing Campaigns

March 23rd, 2012
Link Twitter
Mashable

Pinterest is so new that a lot of major brands still don’t know what to make of it. However, there are a few outliers who have found creative ways to exploit the potential of the new social media destination.

As the following list shows, there are many ways to do this…. read more

Habits of Highly Effective Bloggers: Good and Bad

March 23rd, 2012
Link Twitter
InstantShift

As bloggers, we face a wide variety of tasks each day related to managing and building our blogs. Productivity and efficiency are vital, especially for part-time bloggers. A number of extremely addictive and time-consuming habits stand in the way, though.

I’m sure all bloggers wonder, “How did others make it to… read more

Social TV Fans Cheer ‘American Idol’ Singer’s Antics During Judge’s Harsh Critique

March 22nd, 2012
Link Twitter
Mashable

The funnyman on this season’s American Idol took his antics to another level Wednesday night, boosting his appeal among users of Peel’s Idol Interactive Experience, a second-screen engagement platform that lets viewers “cheer” or “boo” contestants and judges in real time.

TV discovery app Peel‘s data (see graphic above) of… read more

Resfly: One-Click Job Publishing

March 22nd, 2012
Link Twitter
Web App Storm

Hunting for a job is a tough task. There are way too many job boards to keep track of and nowadays, there are job listings in popular social networks like Facebook and Twitter. Then comes the resumes and interviews. While not as tough, employers face a tough time with the… read more

How Google’s Semantic Search Will Change SEO

March 22nd, 2012
Link Twitter
Mashable

Erin Everhart is the director of web and social media marketing at 352 Media Group, a digital marketing agency that also provides web and mobile app development. Connect with her on Twitter @erinever.

While the SEO game has changed drastically over the past months, one thing has remained fairly consistent: It’s… read more

Leadership: Men vs. Women

March 22nd, 2012
Link Twitter
Freelanceswitch

Are women better leaders than men? This is the central question in a new survey by Utah-based Zegner/Folkman, a leadership development consultancy. The results of this survey might surprise you.

For the survey, 7,280 leaders had their leadership effectiveness evaluated by managers and executives who worked with them. It’s a… read more

7 Ways to Toughen Up Your Freelancing Game

March 22nd, 2012
Link Twitter
Freelanceswitch

Working as a freelancer may not conjure up images of being a tough cookie, but being a one-person show at your own business takes remarkable creativity, discipline, and good old-fashioned moxie. The Atlantic called freelancing the “next industrial revolution” of our time.

Freelancers, from independent creatives to technical consultants, juggle… read more

English Teacher Rethinks Grammar Lessons — With an App

March 22nd, 2012
Link Twitter
Mashable

In the last eight years, high school English teacher Jeff Scheur has graded 15,000 papers. He estimates that each time he collects a new round of essays from his 150 students, it takes him about 40 hours to read them, fill out grading rubrics and write personalized feedback. Meanwhile, he… read more

Legal Blogging: How to Craft the Right Strategy

March 22nd, 2012
Link Twitter
Mashable

Kevin O’Keefe is CEO and publisher of LexBlog, the leading provider of professional turnkey blog and social media solutions. The LexBlog Network (LXBN), with over 7,000 lawyers and other service professionals, is the largest network of professionals blogging.

For the better part of a decade, law firms have successfully used blogs… read more

Is SOPA an Evil Eye to Online Marketers?

March 21st, 2012
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Is SOPA an Evil Eye to Online Marketers?

read more

Categories: Uncategorized

Whole Foods Film Festival Goes Digital [EXCLUSIVE]

March 21st, 2012
Link Twitter

Whole Foods Market is giving its annual Do Something Reel Film Festival the digital treatment and taking it online.

Now in its third year, the festival showcases films and documentaries about food and environmental issues.

Starting on April 22 (Earth Day), users will be able to stream a different film each month… read more

What Kind of Startup Is Right for You?

March 21st, 2012
Link Twitter
Mashable

Nellie Akalp is CEO of CorpNet.com. She has formed more than 100,000 corporations and LLCs across the U.S, building a strong passion to assist small business owners and entrepreneurs in starting and protecting their business the right way. Visit Nellie’s free resource center, follow her on Twitter @CorpNetNellie, Like CorpNet.com… read more

The Secret Source of Never-Ending Customers for Freelancers

March 21st, 2012
Link Twitter
Freelanceswitch

Nine out of ten freelancers will tell you that their biggest challenge is finding new customers.

And not just any customers – we’re talking about the good customers, the ones that really want to work with you, trust you to do a good job, listen to you, accept your guidance,… read more

Which Makes a Better Logo Design: Typographic or Symbol?

March 21st, 2012
Link Twitter

 
Featured image found on Logo Design Love.

read more

The Curious Link Between Icon Design and Candies

March 20th, 2012
Link Twitter
Specky Boy

Do you like candies? Come on, even if your outer adult doesn’t want to admit it, your inner child is reaching with its palms out! Do you remember when you were a kid with how much attention you paid when you were selecting which candies to buy in… read more

A Discussion on Content Mills

March 20th, 2012
Link Twitter
Freelanceswitch

Before I discuss writing for a content mill, it’s best to determine exactly what a content mill is. And, depending on who you ask, they will probably have a different definition.

Content mills (or farms) have been around since the 90s. The Center for Digital Ethics & Policy have described… read more

Location-Based App Maps Nearby Bars, Food and Adventure

March 20th, 2012
Link Twitter
Mashable

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: Roamz

Quick Pitch: Roamz is a discovery mobile application that aims to help locals and travelers alike… read more

How to Establish and Grow Business Relationships

March 19th, 2012
Link Twitter
Mashable

David Nour is the thought leader on relationship economics, the quantifiable value of business relationships. The Nour Group, Inc. helps organizations drive growth through unique return on their strategic relationships.

By now, you have a robust profile on LinkedIn, you tweet several times a day with hashtags, you have a Facebook… read more

Apple Sold 3 Million iPads Opening Weekend

March 19th, 2012
Link Twitter
Mashable

Apple announced on Monday that it has sold 3 million new iPads since the device launch on March 16.

The company, which had cited “record” sales earlier in the day, has now backed up that boast. “The new iPad is a blockbuster with three million sold―the strongest iPad launch yet,” Philip… read more

3 Ways Marketers Can Reach Facebook’s Mobile Audience

March 19th, 2012
Link Twitter
Mashable

Victoria Ransom is founder and CEO of Wildfire Interactive, the global leader in social media marketing software. Victoria is a sought-after expert on social marketing trends and was recently named a 2012 TechFellow by the Founders Fund, NEA and TechCrunch. Visit here for more information about Facebook mobile marketing.

Facebook recently… read more

3 Ways Kevin Rose Could Improve Google+

March 19th, 2012
Link Twitter
Mashable

Rick Bakas is the Founder of Bakas Media, a new media relations firm in San Francisco working with brands such as wine.com, ABC’s Bachelor Ben Flajnik, British Airways and Portalupi Winery. Rick is also VP of Marketing for mobile payments provider, Press Pay.

Now that Kevin Rose (and a handful of… read more

60+ Latest WordPress Site Designs for Inspiration

March 19th, 2012
Link Twitter
InstantShift

Many of you should know that instantShift is proudly powered by WordPress, as a Blogging and CMS tool. If you are in search of good CMS or a web tool for your projects, we strongly recommend WordPress to you. WordPress is a great tool, and best thing is FREE!

Now days… read more

How To Work With A Recruiter To Find Social Media Talent

March 18th, 2012
Link Twitter
Mashable

Heather R. Huhman is the founder and president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. You can connect with Heather and Come Recommended on Twitter and Facebook.

Social media has become a hot new job opportunity in the… read more

4 Tools for Finding the Perfect Job

March 18th, 2012
Link Twitter
Mashable

When you’re on the job hunt, it’s easy to take an “anything will work” approach to the scope of your search. Everyone remembers the grade-school saying “beggars can’t be choosers,” but it’s not enjoyable to be saddled with a job that’s not a good fit.

Here’s some good news: There are… read more

Trailer for Ridley Scott’s ‘Prometheus’ Released [VIDEO]

March 18th, 2012
Link Twitter

Are you a fan of mind-blowing science fiction movies directed by the legendary Ridley Scott? Then you’re in for a treat: The latest trailer has been released for Prometheus, billed as a prequel to his 1979 classic Alien.

Prometheus is being shot entirely in 3D. It’s set in the Alien universe,… read more

How Pinterest Can Turn Your Brand Red-Hot [INFOGRAPHIC]

March 18th, 2012
Link Twitter
Mashable

If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.

While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts,  style/fashion and food are the most… read more

How to Make Your Tweets More Trustworthy [STUDY]

March 18th, 2012
Link Twitter
Mashable

Ever feel like you tweet something important, but no one believes you?

A recent study shows you how to boost the credibility of your tweets, making people take them more seriously. And it’s not just marketing fluff; the study was conducted by researchers from Microsoft and Carnegie Mellon University.

Among… read more

Typography 101: What Small Business Owners Need To Know

March 18th, 2012
Link Twitter
Mashable

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

The old saying “don’t judge a book by its cover” is sometimes hard to overcome in the business world. How you present yourself aesthetically is important, no… read more

How Booze Goes Social for Saint Patrick’s Day

March 17th, 2012
Link Twitter
Mashable

Saint Patrick’s Day is known for heavy boozing, and major Irish brands like like Guinness, Jameson and Baileys are taking the annual opportunity to full marketing advantage.

Thanks to digital and social media, these beverage companies have devised innovative ways to make consumers feel a part of the party without even… read more

Why Offshore Staffing Is A Smart Marketing Move…

March 17th, 2012
Link Twitter

Why Offshore Staffing Is A Smart Marketing Move…

read more

Categories: Freelance

How a Mysterious Robot Dinosaur Won Over Tech’s Top Influencers

March 17th, 2012
Link Twitter
Mashable

“Wait, are you going to write my answers in human talk?” a man wearing a grey cardboard dinosaur head asks me. His hands are covered in what looks like metallic duct tape, and I can see a microphone secured to the bottom of his cardboard snout.

He switches back to his… read more

76 New and Hot Stories You Might Have Missed

March 17th, 2012
Link Twitter
Mashable

It’s been a tough week for some of us to get back into the work groove after a week of networking parties at SXSW (First-World problems?) but never fear, because it’s the weekend again and we’ve rounded up this week’s features for you right here.

If you didn’t get to… read more

New Facebook App Suite Turns Brand Pages Into Crowdsourcing Hubs

March 17th, 2012
Link Twitter
Mashable

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: Napkin Labs

Quick Pitch: Napkin Labs makes interactive marketing tools for Facebook.

Genius Idea: A suite of customized… read more

How to Extract the Facts with a Web Design Client Questionnaire

March 16th, 2012
Link Twitter
Freelanceswitch

The phone calls usually go like this:

Caller: “I want a website for my business.”

You: “What kind of business do you have?”

Caller states the nature of the business, launches into a list of pages that he or she wants on the site, and then asks you for a price quote.

Not… read more

The Art Of Content Marketing

March 16th, 2012
Link Twitter
Smashing Magazine

A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a seat.

The magazine read like a very long press release, blabbering on about patient-centric… read more

Jobs Beyond Traditional Journalism

March 16th, 2012
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Freelanceswitch

It was 2005 when I arrived on the campus of New York University for the first semester of grad school. I had lofty aspirations and stars in my eyes. I was in the Big Apple! The city was my oyster and I was ready to work my butt off… read more

How Iceland Is Rebuilding Its Economy With Social Media

March 16th, 2012
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Mashable

REYKJAVIK, Iceland — While visiting Iceland for an online marketing conference last week, I found myself in the president of Iceland’s living room, scratching my head at how welcoming and eager he was to talk about the country’s use of social media and technology to rebuild the nation.

The fact that… read more

Peel App Reveals Most-Booed ‘American Idol’ Contestant

March 15th, 2012
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Mashable

TV discovery app Peel on Wednesday launched Idol Interactive Experience, a second-screen engagement platform that lets viewers “cheer” or “boo” contestants and judges in real time.

Peel data from last night’s top 12 performance show reveal which singers are most likely to be eliminated during tonight’s results show. Leading the… read more

What Does The iPad Line Look Like In Your City?

March 15th, 2012
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Mashable

Apple’s new iPad hits stores on Friday, March 16 at 8 a.m. local time in ten countries, and as usual, people are already starting to line up outside Apple Stores worldwide in order to purchase the new tablet.

Waiting in line overnight outside Apple stores on big product release days… read more

HootSuite Founder Ryan Holmes Answers Reader Questions [LIVE CHAT]

March 15th, 2012
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HootSuite’s energetic CEO Ryan Holmes founded Invoke Media, the agency that created the highly successful social media dashboard. He has been active in all aspects of HootSuite’s operations, focusing on strategy, business and product development, as well as technical and social networking trends.

HootSuite is Ryan’s fifth startup, with other ventures… read more

Iranian Food Critic Beats Internet Censorship to Build Social Following

March 15th, 2012
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Mashable

REYKJAVIK, Iceland — There are more than 17 million Facebook users in Iran, but the site is banned throughout the country. Iran also bans its citizens from accessing Twitter and YouTube.

Even so, people are finding a way around the censorship with the help of Virtual Private Networks (VPNs) and online… read more

Symptoms Of An Epidemic: Web Design Trends

March 15th, 2012
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Smashing Magazine

Since Elliot Jay Stocks so poignantly told us to destroy the Web 2.0 look, we’ve witnessed a de-shinification of the Web, with fewer glass buttons, beveled edges, reflections, special-offer badges, vulgar gradients with vibrant colors and diagonal background patterns. The transformation has been welcomed with relief by all but the… read more

Make a Successful Speech on Short Notice

March 15th, 2012
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Freelanceswitch

Have you ever been asked to give a speech somewhere on short notice? Sure, we’d all love to have months to prepare a well rounded and informative speech for an audience, but sometimes we aren’t given the time. You have two options: decline the opportunity or seize it.

If you… read more

Cadbury Makes Its Google+ Page Out of Chocolate

March 14th, 2012
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Mashable

Cadbury loves Google+. Not only has the UK-based chocolatier launched a product through Google’s social network, has also now created a chocolate version of its Google+ page.

The confection was created to celebrate a recent milestone: 500,000 “circlers,” or fans.

Cadbury chronicled the construction of its edible Google+ page through… read more

How to Defeat the Social Media Skeptics in Your Company

March 14th, 2012
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For those trying to get a social media campaign going in their company, they’ll often have to deal with naysayers that question the value.

Former Kodak CMO Jeff Hayzlett says dealing with the non-believer is all part of “running the gauntlet.” He believes it so strongly that he even… read more

NFL Star, Olympian Want to Make You ‘Untouchable’ on Facebook

March 14th, 2012
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Mashable

NFL star Drew Brees and Olympic softball gold medalist Jennie Finch know hard work and great gear can add up to being a star on the field. Now they’re helping amateur and aspiring athletes get a leg up on the competition through a Facebook-based contest from Dick’s Sporting Goods.

You… read more

How to Send Videos Through Email?

March 14th, 2012
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How to Send Videos Through Email? is a post from: Free Email Templates

How to Send Videos Through Email?

Due to the increasing amount of competition in the online business world, online entrepreneurs have been forced to be more creative in their marketing endeavours. Marketing your online business enables you to make… read more

How Facebook Sponsored Stories Can Boost Engagement

March 14th, 2012
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Mashable

Matt Lawson is the vice president of marketing at Marin Software, the largest paid search management provider.

In the wake of its $100 billion IPO filing, Facebook is busy bolstering its advertising options. For one, Facebook is hanging its future hopes on “sponsored stories.”

Sponsored stories depart from the typical Facebook ad… read more