HOW TO: Give Your iPhone a Spring Clean

Megan Berry is a Marketing Manager for Klout, the standard measure of online influence. She also blogs at The Huffington Post and Brazen Careerist. You can follow her on Twitter as @meganberry.

Do you have 11 screens (or more) on your iPhone and sometimes come across apps you don’t even… read more

Why It’s More Important Than Ever To Be an Early Adopter Brand

It has become standard practice for big brands and businesses to setup shop on Twitter and Facebook and use the social mediums to connect with customers.

That’s all yesterday’s news now. But the early adopter brands who paved the way for the rest to follow suit have become the success… read more

Rec.fm: Recommend Your Favorite Products for a Cause

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.

Name: Rec.fm

Quick Pitch: Trusted recommendations and social media… read more

HOW TO: Boost Your SEO with a YouTube Channel

Mitchell Harper is co-founder of BigCommerce, a leading provider of shopping cart software used by more than 40,000 organizations worldwide. Mitchell has written and published over 300 articles relating to software development, marketing, business, social media and entrepreneurship.

While many companies are still focusing SEO efforts on their websites,… read more

HOW TO: Maximize Your Content’s Reach on the Social Web

Bill Flitter is an experienced entrepreneur and expert in online advertising. His newest venture, Dlvr.it, helps publishers easily syndicate, measure and increase the reach of their content.

We have all heard that “content is king” — Sumner Redstone deemed it so, then Rupert Murdoch upped the ante, calling it “emperor.”… read more

5 Ways For Small Companies To Better Engage Reporters

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

While a good public relations person can do wonders for any business, some smaller companies just don’t have the budget, especially at early stages when every… read more

Get Business Buzzing with a Buzz Piece

Photo by JSmith Photo.

Most business models can attest to the power of a buzz piece. This marketing tool provides valuable information for prospective clients, the ability to transform readers into customers and a ton of exposure. So if you don’t have one, you should absolutely consider it.

Here’s what you… read more

Win Free Print Package from UPrinting- Winners Announced!

A weeks ago, we created a contest at instantShift called Win Free Print Package from UPrinting! had announced the giveaway of 2 free print packages which includes business cards, postcards, cool canvase print etc. each from UPrinting.

We’ve got more than 140 response comments. After voiding spam and non-legit comments we… read more

Single-Page Websites: Examples and Good Practices

By Cameron Chapman

Single-page websites are becoming more popular among web designers, both for their own projects and for client sites. There are a lot of cases out there in which a single-page site makes a lot of sense: if there isn’t a ton of content; if the content is all… read more

Six Twitter App Models That Stand a Chance

Rounding off the first-ever Twitter developer conference, Chirp, was a lightning-fast roundup of a few apps the Twitter team found fascinating enough to showcase for the 1000-hacker crowd. Each team got exactly 140 seconds to present their wares, and all showcasing apps were judged by an all-star lineup that… read more

Snacksquare Connects Foursquare Merchants to Customers

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.

Name: SnackSquare

Quick Pitch: Snacksquare is a location-based advertising… read more

HOW TO: Target Social Media Influencers to Boost Traffic and Sales

Ben Straley is the CEO of Meteor Solutions, provider of the leading word-of-mouth analytics and optimization platform that enables marketers to measure, manage, and monetize earned media.

Your brand has 10,000 Twitter followers and 2,000 fans on Facebook. Does that mean your social media marketing efforts are paying off? Maybe… read more

Celebrate Tax Day With Free Stuff

So you’ve filed your taxes (we hope!). Now it’s time to celebrate and a plethora of businesses are offering Tax Day deals to help you do just that.

Because we live in the age of social media, a number of businesses are leveraging their social media presence to promote their… read more

5 Ways to Reduce Social Media Distractions and Be More Productive

Scott Belsky studies exceptionally productive people and teams in the creative world. He is the Founder and CEO of Behance, oversees The 99% think tank, and is the author of Making Ideas Happen: Overcoming The Obstacles Between Vision & Reality (Portfolio, April 2010).

Those of us who are social media-savvy… read more

The Onion Takes on Promoted Tweets [PIC]

So Twitter has just launched its brand new ad platform — Promoted Tweets — prompting all of us over in the social media world to wonder: What will the public at large think? Well, The Onion has once again tapped into our collective consciousness to bring us the above… read more

Setting Your Standards as a Freelancer: A Few Suggestions

Having standards is important when you’re trying to find and work with clients on your own. It’s surprisingly tempting not to stick to your standards: a quick project that you wouldn’t normally take can look pretty appealing if you’re having a slow month. But sticking to your guns can be… read more

The recession and the Web design industry

By Andy Warpole

In the autumn of 2008, at least for a few weeks, it looked as if the very walls of capitalism were going to fall on to the heads of its participants. The once mighty Lehman Brothers, an American corporate monolith since the 19th century, imploded overnight on September… read more

How Companies Should Approach the New Twitter Advertising Model

Dallas Lawrence is Chair of the Social and Digital Media Practice at Levick Strategic Communications. Connect with him on Twitter @dallaslawrence.

By now, everyone has heard about Twitter’s move into the paid advertising world. This week’s announcement that companies will be allowed to pay to have their posts lead search… read more

Winners of iPad and Free ActiveCampaign Licenses

Finally, the day you’ve been waiting for is here… The contests’ results are in!

2048 comments were made for this amazing giveaway. This is certainly a record for any contest on WDD!

A ginormous thank you to the generous folks at ActiveCampaign for providing us with some stunning prizes (total worth of… read more

Facebook Fans Valued at $3.60 Each [STATS]

According to a new study released by social media management company Vitrue, Facebook Fans are valued at $3.60 a piece in earned media for big brands. When scaled to Fan Pages with 1 million Fans, that equates to $3.6 million annually — and Vitrue says that this is just… read more

Mashable’s Weekly Social Media Job Listings

If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s Job Lists section gathers together all of our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to… read more

650,000 TV Episodes Viewed on ABC’s iPad App

Disney’s ABC television network was the first in the industry to market on the iPad with their impressive app. Downloaders can stream TV episodes free of charge and early data is showing that they’re doing so in droves.

According to data shared with the Wall Street Journal, the ABC iPad… read more

Twitter Users React to Promoted Tweets [STATS]

Today Twitter is expected to reveal more information about Promoted Tweets, the ad platform it launched yesterday with selected advertising partners like Virgin America. While Twitter feels strongly that Promoted Tweets are different from ads, it’s clear that users are confused about the value and nature of Promoted Tweets.

Data… read more

Tweets at 35,000 Feet: How Virgin America is Using Promoted Tweets

Promoted Tweets are now live. Yet, for most of us, there’s still a general curiosity about how this will work in the wild.

What does this mean for the partner advertisers? Are our search results and Twitter streams going to be spammed with advertisements now? Will Twitter ever be the… read more

10 Fresh Tips for Community Managers

**This series is supported by the Social Influence System, presented by Waggener Edstrom Worldwide. To learn more visit Waggeneredstrom.com/nozombies.

Most community managers are well-versed in the basics of social media engagement. We all know how to deal with trolls and how to create conversations. Here are some interesting and unorthodox… read more

Tiger Woods Ad Prompts Hundreds of Spinoffs [VIDEOS]

The Tiger Woods Nike ad is inspiring its share of viral parodies, according to Visible Measures.

This morning, the company’s blog released some pretty interesting stats with regard to the exposure that the new ad has gained; the commercial, featuring Tiger Woods staring into the camera while a voiceover… read more

11 Ways To Earn More Money Freelancing

It’s no secret that times are tough all over, even for those who work in the Web design industry. Maybe you’ve found full-time work as a web designer, but in this economy it’s just as likely that you’re piecing together several part-time or contract gigs just to stay afloat.

Whatever your… read more

The Path To Advertising Nirvana

With advertising, a curious thing happens: most people want its benefits but are rarely willing to put up with its hassles. Those who run websites and applications have enough on their plates without having to worry about handling transactions, putting banners across their website or hearing requests from advertisers. Moreover,… read more

20 Beautiful Script Fonts for Your Designs

Since script fonts are based on the fluid stokes of natural hand writing, they’re a great way to add a personal touch to a design. The only issue I have with script fonts is that I’ve always had trouble finding good ones when I need them. Assuming you may have… read more

Subtle Brilliance: Why Microsoft’s Kin Could Be Huge

Microsoft launched its latest smartphone series, titled Kin, at its “It’s Time to Share” event. Chances are, the Kin series phones are not targeted at you. Despite the marketing that reads like a walking Urban Outfitters catalog, Kin isn’t targeted at me either. Instead, Kin, formerly known as Project… read more

Mashable’s Weekly Guide to Upcoming Social Media Events

It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out Mashable’s Events section.

Is your event not on this list? Contact us at least one month before your event to establish… read more

Shazam Targets TV with iPad App

Music discovery/tagging app Shazam became a hit with listening audiences via their iPhone app, then followed suit with a smattering of apps on other platforms. Shazam now hopes to do it again on the iPad, this time with the intention of attracting and capitalizing on a television viewing audience.

In… read more

“The Office” Co-Producer Teams with Yahoo for Daily Web Show

Yahoo has signed a deal with Hollywood production studio Reveille to regularly produce and distribute a web video series, the first of which debuted today. It’s called Who Knew? and it’s a daily program that serves 90 seconds of infotainment related to the most read Yahoo News story of… read more

Project Pink: Microsoft Launches Social Networking Phones Tomorrow

Microsoft is expected to reveal a line of social networking-centric phones during a live webcast tomorrow. The launch is the culmination of a long-running project within Microsoft called “Project Pink”.

The webcast carries the slogan “We’re For Sharing”, while press invites to the event read “It’s time to share”…. read more

5 Ways Facebook Changed Dating (For The Worse)

Facebook can mess up your life in a whole bunch of ways. It can get you fired or evicted, plunge you into debt with its addictive games, and even (yeah, right) infect you with syphilis. We wouldn’t look at all of those as serious threats, but we all know… read more

Apple Vs Adobe: Steve Jobs Responds

Steve Jobs has weighed in on Apple’s new rule that iPhone and iPad applications must be “originally written” in C/C++/Objective-C — a mandate that’s being seen as another sleight against Adobe Flash. The response comes after an Adobe employee wrote a post telling Apple to “go screw yourself“.

Developer… read more

24 Essential Social Media Resources You May Have Missed

Another week down, and another chance to gather all the social media wisdom from the experts and put it to good use for your personal brand, your business, or for plain old fun.

Check out these indispensable resources which include an exclusive peek inside YouTube’s inner sanctum, a swath of… read more

Holistic Web Browsing: Trends Of The Future

The future of the Web is everywhere. The future of the Web is not at your desk. It’s not necessarily in your pocket, either. It’s everywhere. With each new technological innovation, we continue to become more and more immersed in the Web, connecting the ever-growing layer of information in the… read more

How Publishers Plan to Monetize iPad Content

Macala Wright Lee is the Founder of FashionablyMarketing.Me, one of the web’s leading digital marketing blogs for fashion, luxury and lifestyle industries. You can follower her on twitter at @FashMarketing or @Macala.

Apple announced earlier this week that it had sold more than 300,000 iPads in the U.S. on the… read more

10 Free Services to Monitor Your Site’s Uptime

This series is supported by Rackspace, the better way to do hosting. Learn more about Rackspace’s hosting solutions here.

You can’t sit staring at your monitor 24 hours a day to keep an eye on your website(s), so thank the heavens for the free services out there that do it… read more

How Businesses can Harness the Power of Online Communities

Rob Howard is the CTO/founder of enterprise collaboration software company Telligent.

Today, everything is social -– social commerce, social business, social CRM. The list goes on and on. But are consumer technologies like Twitter and Facebook strategic for implementing a social media business strategy? Can you measure the investment? What… read more

Lessons from Hollywood: On Getting Projects Green-Lit & Spec Work

For over a year now I’ve been working with a well-known producer/writer/director as his Internet marketing manager on two movies; one in development and the other now in pre-production. It is an interesting experience that has taught me loads about what not to do as a freelancer as well… read more

The 10 Best “Get a Mac” Ads

Love them or hate them, Apple’s iconic “Get a Mac” ads have made a huge impact on pop culture. Today, we’ve learned that the campaign is slated for the deadpool.

In an interview with the Onion’s A.V. Club, actor Justin Long was asked about the status of the campaign. He… read more

10 Essential Social Media Tools for B2B Marketers

This series is supported by the MarketingProfs B2B Forum, where you’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today!

Like anything else, social media marketing is easier, more efficient and more effective if the marketer has the right set of tools. While… read more

6 Ways Brands are Using Social Media For Real-World Action

read more

FarmVille’s Newest Money-Maker: Brand-Sponsored Crops

Next week, FarmVille players will have the ability to grow peanuts, thanks to ad agency Saatchi & Saatchi and an Israeli candy brand.

We’re told this is the first time a FarmVille crop has been directly linked to a brand. Saatchi Interactive in Tel Aviv is working on a rollout… read more

6 Free Vector Seamless Backgrounds (+ source files)

The free beautiful vector seamless background pack (+ source files) that we have on offer today have been designed by Cip (from Vectorious, and can be used within almost any aspect of design – they could be used as a seamless web background, cool apparel design, an elegant flyer …… read more

The Basics of Business Card Design

The Basics of Business Card Design

A business card in some cases is the most important marketing piece that a company will have. It has the potential to make or break business deals, and is just as important as the way you present yourself during a first impression. In this post,… read more

LG presents: Design the Future Competition

LG Mobile Phones, the fastest growing mobile phone brand in North America,  is partnering with crowdSPRING, an online marketplace for creative services, and Autodesk, a leader in 2D and 3D design, engineering, and entertainment software, to hold an innovative competition to define the future of mobile communication.  Starting on March… read more

New Apple Ad Promotes the iPhone’s Shopping Savvy [VIDEO]

It hasn’t even been a week since the iPad launch, but Apple’s already back on the marketing trail to promote the iPhone 3GS.

Today’s iPhone ad focuses around the shopping experience and how the iPhone can help. Of course, it promotes the iPhone’s web browsing capabilities, SMS/MMS interface, and… read more

Making Web Video That Sells: eBook Review

With the ever expanding growth of high speed internet connections, video is cropping up on most major websites more and more. Whether you are informing potential purchasers with a screencast or hoping to direct the next viral experience, video is something that most designers and developers should have at least… read more

New Tiger Woods Nike Commercial Hits the Web [VIDEO]

As Tiger Woods prepares for his return to professional golf on Thursday at The Masters, longtime sponsor Nike has created a new ad featuring the voice of the golfer’s late father, Earl Woods. The ad, titled “Earl and Tiger” manages to say a lot about Woods’ current personal situation… read more

Mashable’s Weekly Web Development and Social Media Job Listings

If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s Job Lists section gathers together all of our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to… read more

Top 5 Ways to Make Your Site More Fun

Gabe Zichermann is the author of the books “Game-Based Marketing” (Wiley, now available) and “Funware in Action” (Manning, Q3/2010). He is also the CEO of professional mobile social networking startup beamME and frequently muses about games and the world at http://funwareblog.com.

Just like sex, fun sells. The early proof of… read more

Announcing Mashable Media Summit 2010 – Tickets Now On Sale

Mashable and CNN are proud to present our first joint one-day conference in New York City: Mashable Media Summit 2010.

The Mashable Media Summit is focused on the impact of social media on the news industry, big brands and advertisers. It’ll be unlike any other conference you’ve attended. … read more

Online Advertising Revenues Reach Record Quarterly High

The end of 2009 showed a record high in online ad spending – $6.3 billion for Q4. This is the largest amount ever spent on online advertising in a single quarter, according to the Internet Advertising Bureau (IAB).

Despite general economic distress, several areas related to the technology sector are… read more

Win an iPad and Free ActiveCampaign Licenses

Who doesn’t like freebies? We all do, and today the good folks at ActiveCampaign are bringing you an absolutely awesome giveaway that’s sure to make you drool…

By participating in this contest, not only you stand the chance of winning a just released Apple iPad, but you can also win a bunch… read more

iSuppli: iPad’s Actual Cost is $260

You’re paying at least $499 for the iPad, but how much money it really takes to manufacture it? According to analytics company iSuppli, approximately half of that amount.

iSuppli estimates the total cost of iPad WiFi (not the 3G-enabled model, which will be arriving to the market later this month)… read more

How to Find Local Clients for Your Freelance Business

Finding clients is one of the toughest things for most small businesses. Many people are looking for projects online these days with the widespread use of Twitter, Facebook, and other social media sites that allow you to connect and chat about business opportunities. These are great ways to find new… read more

2-Year-Old Finds iPad Easy to Use [VIDEO]

For once, the Internet provides a measure of cuteness that does not involve cats (or turtles) — this time it’s an adorable 2-year old who takes to the iPad like a fish to water. It’s no wonder app makers are scrambling to get apps like Dr. Seuss onto… read more

Exclusive: Inside YouTube’s War Room

Since YouTube launched a complete redesign of its video pages last week, the Google-owned website has been flooded with a mixture of praise, criticism, and complaints. That shouldn’t surprise you — whenever a major social media website launches a redesign, users respond with volume.

YouTube was prepared for this,… read more

Alicia Keys Uses Monster.com to Find New Blogger

Grammy Award-winning musician Alicia Keys is looking for a new blogger for her website IAAS.com (I Am Super) and she’s teaming up with Monster.com to find the right candidate. Monster.com will use its new 6Sense semantic search technology (that was shown off in the company’s Super Bowl ad) to… read more

Hardware Faceoff: iPad vs. Netbook

The iPad is here. Apple’s much anticipated tablet device has swept the nation, and whether you can’t get enough of your iPad or want to destroy every single one, it’s tough to deny that the Apple hype machine has done it again.

During its marketing push, Apple claimed that… read more

Mashable’s Guide to Upcoming Events in Social Media

It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out Mashable’s Events section.

Is your event not on this list? Contact us at least one month before your event to establish… read more

Track iPad Sales in Real-Time [Apps]

Apple announced that it sold 300,000 iPads on day one, but if you want to get a real-time update of iPad sales — to turn a marketing slogan — there’s a website for that! The Chitka advertising network has set up a page that attempts to estimate the number… read more

How to Make a Screencast for Your Website

Having a video on your website can vastly improve your conversion rate. Whether the goal is for users to sign up for your web application or simply to get users to contact you via a web form, a video improves the likelihood of this happening.

You need only… read more

3 Ways to Destroy an iPad [VIDEO]

Whether for marketing, science or sport, some individuals are more interested in destroying the iPad than in maintaining its luster or finding the perfect case for the device.

Case in point: The three videos embedded below. Each has a different purpose, but the end result remains the same. You better… read more

5 Tips for Using LinkedIn to Find Star Employees

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Successful business people are always looking for their next rock star employee. The question is where do you find them? The good news is… read more

Win Free Print Package from UPrinting!

Once Again, we’ve got something special for our community. InstantShift again came up with cool freebies giveaway as promised. This is our way of saying thanks to our readers for being part of the instantShift community and helping us make it to where we are right now. We at InstantShift… read more

Top Articles On The Web Design Billboard In March’10

A perfect layout, A Good Design and Nice Resource can produce a creative output. Layout, textures, typography and patterns are used more often than one may think but the outcome of different combination can result verity of excellent designs. Professionalism is built upon knowledge and experience. However, When it comes… read more

Our Favorite Tweets of the Week Mar 28-Apr 3, 2010

Every week we tweet a lot of interesting stuff highlighting great content that we find on the web that can be of interest to web designers.

The best way to keep track of our tweets is simply to follow us on Twitter, however, in case you missed some here’s a quick… read more

How a Facebook Group Helped Reunite a Band for Charity

Josh Sternberg is the founder of Sternberg Strategic Communications and authors The Sternberg Effect. You can follow him on Twitter.

In July 2008, David Katz, an investment firm employee in New York City, searched for one of his favorite bands, God Street Wine, on Facebook to see what he could… read more

Thank You Our Valued Sponsors For Being With Us In The Month Of March

This is a post in which we want to say a big Thank You to the SmashingApps’ fastest growing community for regularly visiting our blog. Do you want to be the first one to know the latest happenings at SmashingApps.com just subscribe to our rss feed and be the one… read more

20 Essential Social Media Resources You May Have Missed

It’s that time again — time to tap into all the tips, tricks, apps, and expert advice that may have flown under your radar this past week. We’ve corralled these must-reads into one handy list for your browsing convenience.

This edition is ripe with valuable info, including the biggest… read more

Coke Zero to Stream Final Four Concert Live on Facebook Walls

Hey, the iPad isn’t the only big event on April 3 — the two semifinal games in the NCAA Final Four tournament are also taking place! Before the games begin, Coke Zero will kick off a huge concert at 1:45pm ET that will stream live on Facebook. This is… read more

Lil Wayne Blogs… From Prison

Celebs using social media to communicate with fans has become so commonplace it’s no longer especially newsworthy when a big celeb jumps on the bandwagon – except when they do so from prison.

Truth be told, Lil Wayne is no stranger to social media – he’s the second most popular… read more

Pandora for iPad: An Experience for “Lean-In” Listeners

If you were you the kind of kid who sat in front of a radio, tape deck or Victrola and devoured every sound and word of an album, you’re what Pandora CEO Tim Westergren calls a “lean-in” listener. You love music, you want to engage with the music you… read more

10 Insanely Great iPad Apps We Can’t Wait to Use

In less than 24-hours the iPad will finally be released. Now, the hardware, however sexy it might be, is not why so many people are itching to buy the device: It’s all about the apps! In the ramp-up to the iPad release, more and more applications have been announced… read more

15 Great Ways to Find Web Design and Development Work

This series is supported by Rackspace, the better way to do hosting. Learn more about Rackspace’s hosting solutions here.

For web designers and developers looking to take on new projects, the Internet offers a great number of online resources that can help them find work. Though the competition… read more

Google Buzz Now Collapses Long Comment Threads

In a move that aims to fix one of the most common complaints about Google Buzz, the service has added a feature that automatically collapses long comment threads.

Google outlines the changes in a blog post, but the net effect is that for threads with more than 3 new comments… read more

Making the Most of a Critique

For many freelancers, asking for a critique is easy. Getting useful information out of that critique is not nearly so easy. But critiques can be useful whether you’re looking for some outside input when you’re putting together marketing materials for yourself, getting a second opinion on a project for a… read more

Postling Raises Funding to Focus on Social Media Tools for Small Business

Social media management app Postling has achieved a measure of startup success, rethinking its user base and closing a $350,000 angel round, all within just a few months.

A member of Philadelphia-based accelerator DreamIt Venture’s fall 2009 class, Postling helps small businesses navigate the social web and manage their brands’ presence… read more

HOW TO: Integrate Paid Search and Social Media for Better Marketing Results

Matt Lawson is director of marketing for Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies.

Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics –- the bid-based, conversion-obsessed, ROI-driven world of… read more

iPad Gets Half-Hour of Product Placement on “Modern Family” [VIDEO]

American sitcom Modern Family ran an entire episode about the iPad this week. A character’s birthday is April 3 — the same day the iPad launches — so his wife stands in line for hours to get him an iPad.

The episode begins with an impassioned pitch. “The iPad comes… read more

Butterfly Attack: The Making of Qualcomm’s Viral April Fool’s Day Joke

On March 30, footage from two separate savage butterfly attacks were leaked to the web, stirring up speculation about “butterflies gone wild.”

Earlier today, Qualcomm held an emergency press conference to reveal that the two men attacked by the butterflies had stolen two mirasol display prototypes from a Qualcomm lab… read more

5 Ways to Go Green for Earth Day with Social Media

Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007.

Last week’s World Water Day and Earth Hour began a big green spring online that will culminate in April 22nd’s 40th annual celebration of Earth Day. Coinciding with… read more

Guide to Localizing Your Design Business

One of the benefits of working as a freelance designer is that you can work with clients all around the world. Location isn’t the same type of barrier that it is with most traditional businesses. However, because of the possibility to work with clients in just about… read more

Mashable’s Weekly Job Board Listings in Social Media

If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s Job Lists section gathers together all of our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How… read more

4 People You Should Ask For Website Feedback

Most people know that good feedback is essential to designing and developing quality websites.

But what constitutes “feedback” can be ambiguous: for some, it is little more than a hasty spell-check; for others, it is akin to submitting and defending a PhD dissertation.

While there is no one-size-fits-all solution… read more

Travelocity Gnome Moonlights on Chatroulette [PICS]

Chalk it up to April Fool’s Day paranoia, but when we came across news that the official Travelocity gnome was using Chatroulette for business purposes we were a tad skeptical.

The screenshots sent to us by Travelocity confirm that the gnome is lurking within Chatroulette’s mysterious corridors. His presence there… read more

Facebook vs. Google: The Billion Dollar Battle to Be Your Default Social Profile

Jim Tobin is president of Ignite Social Media, where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book “Social Media is a Cocktail Party: Why You Already Know the Rules… read more

Developers More Interested in Android than iPad [STATS]

Appcelerator recently conducted a study to find out how much interest developers have in the iPad, iPhone, Android and other mobile platforms.

As the iPad launch nears, we’re getting glimpses of more and more iPad applications. But how much interest do developers have in the iPad platform and how has… read more

EasyJet Wants to Sell Flights on Facebook

European budget airline easyJet is poised to become the first airline company to enable users to plan and book flights entirely on Facebook.

easyJet currently offers a “Holiday Planner” Facebook app that helps fans plan trips with their friends through Facebook and email. Users can coordinate destinations and dates,… read more

Pentax K-x Review [Muscling in on Nikon and Canon]

I’d really looked forward to getting my mitts on this camera. The reviews have been tantalising: Imaging Resource said: ‘the Pentax Kx has enormous value, thanks to its remarkable image and print quality, fine build, and class-leading burst speed, all combining to make one impressive digital SLR camera.’

The boys at… read more

H&M Organizes Flash Mob to Promote Children’s Clothes [VIDEO]

Here’s a nice foil for Philly’s recent spat of violent flash mobs: A bunch of adorable children spontaneously breaking out into a sick dance routine in San Francisco’s Union Square. Yeah, they’re basically shilling for H&M — but the dance is rather impressive and deserves a look.

Utilizing… read more

How One Small Biz Turned Their Company Retreat Into Social Media Success

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

As a mostly virtual team with offices spread across three countries in two hemispheres, the entire WooThemes.com staff only gets together twice per year. During… read more

How’s Your Follow-Through?

You’ve undoubtedly heard the old adage that it takes ten times as much effort to convince a stranger to buy as it takes to convince a devoted customer of yours to do the same. Usually, this strategy is applied to big companies looking to sell more of their products, but… read more

Facebook Wants You to “Like” Brands

Facebook’s making a small wording change with some potentially big implications. Now, instead of clicking a button that says “become a fan” to start following a given brand, users will simply have to “like” them.

According to an email obtained by MediaMemo, Facebook is alerting advertisers to the impending… read more

How Startups are Using Social Media for Real Results

The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here.

For startups, the amount of money you have to burn before you… read more

Growing Your Business: 5 Tips From the Founder of Foursquare

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

As founder of the Internet’s hottest startup, Foursquare, Dennis Crowley knows a thing or two about growing a small business.

Foursquare is a location-sharing mobile app that… read more